May Day Optical Shop Event Planning Plan

In order to ensure that activities are carried out in a solid manner, it is often necessary to prepare a specific, detailed and highly targeted activity plan in advance. The activity plan is a detailed analysis of each step of the specific activities to be carried out and is formulated after research. written plan. How should we develop an activity plan? Below is the May Day optical store activity planning plan that I carefully compiled for your reference. I hope it can help friends in need. May Day Optical Shop Activity Planning Plan 1

1. Activity theme

"Prevent myopia, cherish the light"

2. Activity background

Eyes are the windows to our souls and the most precious sensory organs in the human body. Without eyes, we would be in darkness. But with the development of science and technology and the improvement of people's living standards, more and more people around us wear glasses. According to data surveys, the incidence of myopia among Chinese students in the world has risen from fourth place in 1998 to second place, second only to Japan, the "number one country with myopia". A survey of high school seniors in four cities in China showed that the incidence of myopia among teenagers increased from about 15% in the 1970s to about 55% or even 80% in the late 1990s. A recent survey shows that there are about 320 million school students in our country, and the average myopia rate exceeds 60. The incidence rate of myopia among primary school students is 22.78, that of middle school students is 55.22, and that of college students is as high as 76.74. Among the students who applied for the college entrance examination and were restricted from majoring due to their own shortcomings, 74% were due to myopia.

These data illustrate the rapid rise in the incidence of myopia in China. Myopia among primary and secondary school students will also affect the selection of high-quality talents in China, narrowing the selection scope of many special occupations, and the degree is also increasing. The more severe the disease, the younger, more rapid and more common the disease is, and the eye health situation is very serious. This result will be a serious challenge to achieving China's 21st century health goals. It is time for the whole society to pay attention and take measures, and vision problems are also a matter of great concern to all students, so we have decided on this "Eye Care and Eye Protection" activity.

3. Purpose of the activity:

1. Eyes are the window to our soul, our bridge to the beautiful new world, and the organ that obtains light, so we should cherish ourselves eyes, so I will carry out publicity activities about protecting our eyes with the theme of "eye care and eye protection". In order to let students understand the importance of eyes, let students know how to take good care of their eyes, understand how to prevent myopia, not only to take care of our eyes on this day, but to take care of us anytime and anywhere 365 days Eyes, because we need them, because they can bring us more light and hope.

2. Young people are the future of the country. How to help young people improve their knowledge of eye care and establish a correct view of eye protection is the most basic purpose of our event!

3. Deepen the implementation of the activity theme of "Eye Care and Eye Care", launch a series of activities, guide and educate students to correctly maintain vision, establish a long-term understanding of eye care, distribute glasses to poor students, and protect poor students Vision health.

5. Through a series of activities such as understanding, investigation, and interviews, you can understand the importance and role of the eyes as the window to the soul, know how to love and protect your eyes, and use your eyes scientifically. And be able to proactively promote eye hygiene to people around you and gain rich experience in caring for your eyes.

7. By promoting eye hygiene to all students in the school, help them realize the importance of caring for and protecting their eyes. Carry out eye protection to the end and give yourself a bright world!

8. Carry out the eye-loving and eye-protecting activities to the end.

4. Activity format:

1. Free on-site accurate vision examination for urban students.

2. Based on the actual situation of poor students in urban areas, provide free glasses worth 200 yuan to 100 poor students.

5. Activity time:

Promotion time: April 28, 20xx to April 30, 20xx

Activity time: May 1, 20xx From May 5th to May 5th, 20xx

6. Event location:

7. Organizer: Co-organizer May Day Optical Store Activity Planning Plan 2

1. Activity background:

1. Business opportunities for the start of school will be strengthened to enhance store atmosphere layout and vigorously promote creative atmosphere layout and product display. And use the form of atmosphere evaluation to stimulate enthusiasm for store layout.

2. Each chain store will fully implement the "XX Glasses Welcome Gifts for the Back to School" promotional activity plan, give full play to the real role of promotion, create an atmosphere, attract people, and increase sales.

3. At the beginning of the school year, take a family-oriented and practical route and care about some things that everyone cares about, so that consumers can be emotionally recognized.

2. Event time:

May 1st ~ May 5th

3. Event theme:

XX glasses Congratulatory gifts for the beginning of school

4. Activity location:

Major direct-operated stores

5. Activity method:

1. You Come and spend, I will pay the travel expenses

In order to thank you for your hard work in building xx throughout the year, XX Optical has launched a special promotion of "You come and spend, I will pay the travel expenses".

Customers who spend 300 yuan on glasses will receive a 40 yuan "ticket purchase coupon" as a gift.

Customers who spend 500 yuan on glasses will receive a 100 yuan "ticket purchase coupon" as a gift.

Event time: September 1, 20xx - September 8, 20xx

Event location: xx Optical Shop

Remarks:

(1) Consumers can get corresponding discounts when purchasing tickets at XX station by presenting the "ticket purchase coupon" and the current consumption receipt.

(2) Hidden potions and presbyopic glasses will not participate in this event.

2. Wear glasses and bring peace

After studying in school for a year and going home during the holidays, what can you give back to your loved ones? Buy glasses and send some warmth, whether to yourself or your family, so that you can have more protection in a foreign country and make your parents in your hometown less worried.

xx glasses, I wish you peace.

Customers who purchase glasses worth RMB 300 will receive 16 years of “life insurance” as a complimentary gift.

Event time: September 8, 20xx - September 18, 20xx

Event location: xx optical shop

3. Wear glasses in the Year of the Rooster The most "beautiful"

Anyone who purchases DIOR, BOSS, xx and other international brand glasses will receive 4 school supermarket coupons as a gift

Note: This coupon needs to be consumed at the designated location.

4. Winter vacation party at KFC

In addition to the set meal consumption in our store, students will receive a KFC 20 yuan coupon; (15 yuan each in bulk)

Gold Set: titanium frame Schumann 1.61 lens =xxx

Silver set: plate frame Schumann 1.56 aspherical lens =xxx

Bronze set: frame Schumann 1.56 radiation-resistant lens =xxx

Specific steps for glasses promotion activities:

1. Set promotion time:

Generally, it is arranged before and after specific holidays. For eyes sold to students, it is It is best before and after the start of school. Mainly consider factors such as the length of the promotion time, and flexibly arrange the activity cycle according to the size of the promotion expenses.

2. Set the purpose of promotion:

There must be a goal when doing things. Promotion must have a predicted purpose. What kind of results do terminal promotion activities want to achieve? It is to increase eye sales. Or do you want to curb your competitors? This must be emphasized when making plans.

3. Formulate a promotional theme:

The theme is the focus and core to be expressed in promotional activities, which can effectively spread the promotional activities. The theme should be concise and to the point, and can effectively attract consumers. Which is good for publicity.

4. Formulate promotional content:

This is the core part of promotion. What is the specific content of this promotion and what method is used must be clearly described in the plan. come out. As for what brand of products to buy for promotion, you must make a reasonable match according to the brand that students like. For example, you can choose Hua brand for pencils, Casio for calculators, Guangbo for notebooks, Lepusheng for correction tapes, etc.

5. Formulate execution steps:

For example, the display method of gifts, the display method of promotional POP, etc. You can also make a detailed schedule to arrange the production cycle of small gifts, etc. , in order to carry out promotional activities in a timely manner.

There are four other points that need to be paid attention to when doing eye promotion:

1. The investigation is in place and the publicity is misplaced;

2. The supply of goods must be sufficient;

3. Avoid remote locations with few customers;

4. It is best to complete the event within a week. May Day Optical Store Activity Planning Plan Part 3

The optical industry, one of the top ten profit-making industries in China, has entered a mature stage after years of market operations. As profits in the glasses industry decrease year by year, major glasses merchants begin to focus on further increasing sales volume. Promotion has become a sharp weapon to achieve product volume in the medium and short term.

Cause of the incident:

Last winter, the author led the Xiamen team of "Huatai Planning" to Henan and contacted a local glasses retail company - Mingshida. After five years of rapid development, the company has now become the second largest glasses retail company in Henan Province. It enjoys a certain popularity in Henan, but after the company successfully entered the mature stage, some problems were exposed. Except for a few main stores, sales were good, and other branches were facing weak sales. The peak season was not busy and the off-season was even worse. situation.

The three festivals of "Christmas, New Year's Day, and Spring Festival" are connected, and major merchants will usher in a shopping peak. The CEO of Clearstar hopes that "Huatai Planning" can plan a series of promotion plans for Clearstar between Christmas and the Spring Festival of 2006, and use effective and executable promotion methods to win a beautiful victory in the Henan market.

Time waits for no one. Huatai Planning quickly established a task force and started a preliminary market investigation that afternoon.

Preliminary survey:

After the hard work of the task force, we completed a preliminary investigation of the glasses retail market in Zhengzhou, Henan, including consumer surveys and competitor surveys. Two major problems have surfaced for the promotion of the next film.

Problem 1: Promotions by similar merchants are rampant

Christmas, New Year’s Day, and Spring Festival are coming one after another. Similar merchants have launched various shopping gifts, and they have given them away again; coupon promotions, you can get back as much as you buy. How many of these promotional methods have been abused by businesses. But in the face of increasingly mature consumers, these methods are still somewhat inadequate.

Question 2: Self-promotion is like a hammer in the east and a stick in the west.

Some of the original promotional activities of Mingshida Company were intermittently planned separately. Although they achieved certain results, they were often "a hammer in one thing and a stick in the other", and the promotional activities lacked the creativity of brand depth. , and lacks a series of promotional activities.

Comparing intermittent promotions and series promotions (see the table below), we finally decided to use series promotions to set off wave after wave of climax.

Intermittent promotions and series promotions

Advantages and disadvantages Advantages and disadvantages

Good timeliness, highly targeted target audience, and relatively low cost. Incoherence and lack of long-term impact. It is suitable for long-term large-scale battles with opponents and is conducive to improving consumer loyalty. The investment in human and financial resources required is relatively large.

Operation plan:

After a night of creative collision, the Huatai planning team decided to adopt the "Year-End Rhapsody" series of promotional activities. On the one hand, it grasps the continuity of promotional activities, and on the other hand, it helps to ensure the control and adjustment of promotional activities at any time.

In order to make this promotion have continuity and rhythm, and fully reflect the waves of rhapsody, the event is divided into three sections, each section has a theme, and each theme All will have unique styles, allowing the company to seize the end-of-year and New Year market.

This series of activities is divided into three parts, each named Trio. Connect with the theme, highlight the theme and connect together. A successful promotional activity, whether it is price reduction, discount or live show, must simultaneously convey a unified theme message, and this theme message is closely related to the core value of the brand, and can spread the core concept of the brand. Not only will such a promotion not Damage to the brand can build brand loyalty.

Year-end Rhapsody - Christmas Intelligence Cart

Combine intelligence with business, integrate entertainment into purchasing, and integrate promotional techniques. Launch the first shot of the year-end promotional activities, pave the way for the following series of activities, and provide feedback on the market effect. Creating DM orders in the form of intellectual puzzles allows consumers to truly participate in the promotional activities of Clearstar during the Christmas period and experience the promotional activities. Improving consumers’ shopping pleasure is not just about price. Based on increasing consumers' shopping desire, we will promote enterprises to warm up in the early stage of the year-end market.

Year-end Rhapsody Duo - Broadway Dreams

It is an extension of the name of the famous American theater "Broadway" and is cited as Broadway in the world of glasses. The transfer of creativity attracts attention. Continuing the popularity of the first wave of Rhapsody, this series of activities of Clearview will be pushed to a climax, and at the same time, feedback will be given to the market effect. With the free combination of glasses, some products that are difficult to sell and some hot-selling products are gathered together. Making them dance partners in "Glasses Broadway" is the promotional mix. Achieve the purpose of clearing stocks and increasing sales of other products.

End-of-year rhapsody trio - no limit to "price"

Attract people's attention with bottomless price reductions, mobilize consumers' desire to shop, and use price advantages and strength advantages Create an absolute lead in the market at the end of this year. Finally, this series of activities was brought to a perfect end, allowing the promotion to extend beyond the Spring Festival in 2006. Make a complete evaluation of the overall effect of this event. Based on the size of the company, keep the price as low as possible.

Thus becoming the leader in the festival market. Increase the company's year-end sales by 20 percentage points compared to previous promotions. The external publicity is that the price has no bottom line, which is to seize the characteristics of consumers' need for low price and high quality, link the quantity with the price of some glasses, and sell them in bulk. Increase the relative quantity of sales.

End of the promotion:

Taking this promotion case, the author had a morning discussion with the heads of major departments and CEOs of Clearstar Company. At the meeting, the other party listened to the author’s introduction. It was passed unanimously and the actual operation work began that afternoon. After three months of hard work, relying on the successful planning of the "Huatai Planning" Xiamen team and the effective execution of employees at all levels of the company, the company launched a beautiful promotion war at the end of 20XX. May Day Optical Store Activity Planning Plan Part 4

1. Promotional purposes:

1. Enhance the store’s awareness in this community and expand its popularity.

2. Attract new customers to the store

3. Encourage old customers to introduce new customers and stimulate repeat purchases by old customers

4. Stimulate in-store transactions

5. Increase the store’s sales and increase new customers.

2. Promotional forms:

Card distribution outside the store (fill in the form and leave your phone number)

In-store phone invitation, in-store promotion

3 , Material preparation:

1. 1,000 free optometry cards (need to be made by yourself)

2. 1 banner (banner). (Hanging at the front of the store)

3. 2 pop posters. (1 posted on the window or door glass, 1 posted in a prominent location inside the store)

4. Several small gifts.

4. Activity date:

Set by yourself (can span months)

5. Activity execution details:

Free optometry card should be The printing was completed a few days before the event, and the staff went out and took turns distributing it at the school gate or nearby communities.

Things to note when distributing optometry cards:

1. Target customer groups: The focus is on customers with glasses, regardless of age.

2. When distributing cards, you should smile and have a sincere attitude, and only distribute the cards to the customer after obtaining the customer's consent.

3. There is customer information on the card. Try to persuade the customer to fill in the details such as name and contact number.

4. Specific words such as: Hello! Our Joy of Eyes glasses chain store recently launched a free vision test for May Day optical store activity planning plan 5

1 activity theme

"Fashionable life mirror in xx (store name)"

A successful promotional activity, whether it is price reduction, discount or live show, must simultaneously convey a unified theme message, and this theme message is closely related to the core value of the brand and can spread the core concept of the brand. Such promotions will not cause harm to the brand, but can build brand loyalty.

In this promotion activity, ‘fashion’ and ‘life’ were highlighted in order to continue brand communication, improve communication efficiency, and continue to enhance the brand image.

The theme of "Fashion Life, Mirror in xx (store name)" includes factors:

1. 'Mirror' and 'Jin' include thousands of brands, and there is no single brand for summer promotion;

2. Modern life is as you want, live a fashionable life, and show off your perfect self;

3. Life style and eye health coexist; humanistic personality and xx (store name) glasses coexist, Show the charm of life and brand charm;

Second purpose of the activity

Through this summer promotion activity and appropriate media image promotion combination, display the store's corporate brand and attract consumers' attention Eyeballs, stimulate consumers' interest, increase sales, and greatly enhance the store's visibility and reputation.

1. Through summer promotion activities, find market gaps and increase sales.

2. Increase the brand’s market share and enhance the store’s brand image.

3. Conduct surveys on consumers, carry out corresponding activities, guide them in correct eye care habits, cultivate consumers’ life attitudes in various aspects such as fashion, aesthetics, personality, temperament, etc., and reflect the enterprise’s Humanistic care for consumers.

Three target groups

1. Students aged 10 to 17 years old; 2. Young people aged 18 to 29 years old;

3 , business people aged 30 to 50;

4. Old customers, members and other groups with relatively high loyalty.

Four activity times

1. July 17th to July 31st, 20xx

2. August 07th to August 13th, 20xx

3. August 21st to August 28th, 20xx

Five forms of publicity

1. For stores

a. Posters, single pages, flags, foldouts, POP; explosion signs;

b. Banners, on-site renderings (combination of arched doors, balloons, etc.).

2. Targeted media combination:

a Flyers: beautifully produced and distributed in places with high traffic;

b. Online media: the store’s own WeChat, Local life service public accounts, local network platforms;

c. News: Release news on promotional activities every two weeks and report on the activities;

d. Broadcast media: Select Local radio station;

e. Others: DM magazine, elevator media;

3. For outdoor use:

a. Hang banners.

b. Billboards inside waiting halls and bus compartments.

c. Street signs

Six activity sections

In order to make this promotion have continuity and rhythm, the two-month activities are divided into three Sections, each section has a theme, and each theme will cooperate with an eyewear brand manufacturer that matches the theme style.

In addition to activities, traditional promotion forms, such as buying gifts, gift packs, draws, member points returns, filling out questionnaires, etc. will always run through these three sections. The following only introduces the three activity sections. Highlights.

1. "Fun with Fashion" July 17th to July 31st, 20xx

a. Cooperate with 'xx Brand Eyewear' to hold roadshow activities;

b. Event time: 8:30 a.m. to 10:30 a.m. on July 17, 20xx (Sunday);

c. Activity location: the square near the optical shop, or where the local traffic is the largest square;

d. Activities: rock songs, hip-hop, audience experience, on-site lottery, glasses models, product promotions of cooperative manufacturers.

Through on-site activities, we can reflect the hot summer and be fashionable, all in Lean, kicking off the two-month summer promotion.

2. "Mirror Enjoy Life"

a. Jointly organized with 'xx brand glasses';

b. Event time: August 7, 20xx ~August 13th

c. Activity method: collect photos (two to four photos) from consumers with the theme of wearing glasses, as long as the relevant clear photo albums (two to four photos) are collected during the event time Four photos) sent to our store's WeChat, you can get a free exquisite gift and a membership card with valid ID; and you will have the opportunity to win the best celebrity award in this event.

3. "Best Partner" August 21, 20xx to August 28, 20xx

a. Event time: August 21, 20xx (Sunday)

b. Activity location: At the entrance of the optical store

c. Activity method: "Best Partner" is held outside a specific store, and two people are selected on the spot as temporary partners or relatives choose glasses on the spot. ; After one party completes the selection, the other party will choose glasses on the spot. As long as the glasses chosen by both parties are exactly the same, both parties can get the glasses for free; in addition, those who purchase designated brand glasses (products of cooperative manufacturers) can also receive additional gifts, especially Get a gift pack (the gift pack is limited, while supplies last).

4. During the "I am a star" event, if you register in our store with a valid ID card, you will receive a gift and be qualified to participate in the "I am a star" event.

Seven media strategies

1. While promoting this promotion, make special publicity for the different product categories of optical store manufacturers to highlight the special functions and advantages of the products. properties, usage methods and after-sales service.

2. Establish certain outdoor advertising, in-bus advertising, and light box advertising to expand the sustainability of advertising, and combine it with certain renovation promotion methods to continuously maintain customer interest and attract potential customers, such as flyers, Coupons, membership cards, etc.

3. In online media, broadcasting, and print media, focus on promoting the theme and content of promotional activities.

4. Regularly report on activities, establish a public image, and win consumers.

For example, during the event, several people can be assigned to give out relevant knowledge about glasses, how to protect glasses, use different glasses methods and maintenance, etc.

5. Focus on publicity in conjunction with promotional periods.

6. Make full use of online media. While promoting the event, hold a survey with prizes to select people who participated in the on-site event, and collect real customer data at the same time.