Dior's brand culture and concept

Dior is a famous fashion consumer brand in France. Dior mainly deals in high-end consumer goods such as women's wear, men's wear, jewelry, perfume and cosmetics. Its men's wear brand is now independent of Dior men's wear. Since the establishment of 1946, Dior has always been synonymous with magnificence and elegance. Whether it is fashion, cosmetics or other products, Dior has always been at the top of the fashion hall.

condition

Dior not only restored Paris to the status of fashion center after World War II, but also trained two famous design masters: Pierre Cardin and Yves Saint Laurent. As a result, a new person appeared in Dior's company. With the efforts of outstanding designers such as Saint Laurent, Marc Bohan, Ferret and John Gariano, Dior brand is still trusted and sought after by people, whether it is clothing, leather goods, cosmetics or perfume.

Brand awareness

Dior clothing is different from other brands. It never uses any obvious signs on clothes, such as CD or Dior. (Even if there is a Dior classic logo, it is a very light color. For example, some clothes have Dior logo with light gray background and dark gray characters, and some bags have an inconspicuous but gorgeous Dior word under their bracelets. Dior won't hang the sign outside. ) Christian Dior Paris on the clothing label is the best identification method. In addition, Dior's high-end clothing series (of course, Dior itself is a high-end brand, here refers to the high-end in the high-end) will have a very thin red line under the bar code, which is said to be Dior's original. CD: This abbreviation often appears on Dior accessories, such as the side of glasses frame, buckle, belt and wallet. DIOR: Hanging on a bracelet and stringing the four letters of Dior into a key ring is the most obvious symbol of the "Lady Dior" wallet, which has almost become another obvious symbol of Dior. Diamond plaid: Dior's special diamond plaid rarely appears on clothes, which can be clearly seen on Dior wallet.

main products

Advanced women's dress

Dior's design focuses on making women's modeling lines rather than colors, emphasizing women's convex-concave curves. In Dior's design, the unique charm of women has been vividly reflected. In this bold and complete embodiment, black, which is not appreciated in the Central Plains, has also become a popular color. Dior's design swept away the conservative and rigid line of women's clothing after World War II, which caused a sensation in France and the western world and touched women. Dior's fashion is gorgeous, and evening dress is the most important. Luxury, luxury, seeking unity in legend and creativity, classical and modern, tenacity and tenderness always make people hold their breath and marvel.

Camara evening dress with big V-neck, multilayer and freely matched fur, etc. All designed by the talented designer Dior. Its elegant narrow dress always makes the wearer walk freely, which embodies the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. Fine workmanship is noted. Dior made an indelible contribution to the reconstruction of the World Fashion Center in Paris after the war.

Bags and suitcases

Dior 20 12 avant-garde artistic visual enjoyment of spring and summer beauty bags

Classic styles, brand-new colors and fabric processing technology make Dior 20 12 spring and summer handbags a must-have perfect item for many bags. Simple handbags in orange, nude pink and beige are gorgeous, modern or versatile. In addition, the classic Lady Dior handbag with hollow rattan, brushed stitching and hand beading design can bring avant-garde visual enjoyment.

Men's wear/clothes/clothing

Dior men's wear.

From 5438+0 in 2006 to 2007, it was designed by French designer hedi slimane. Dior Homme men's wear design in hedi slimane emphasizes perfect lines, and attracts people's attention because of its ultra-small size clothes and special selection of thin young models to shoot advertisements. Even Chanel designer karl lagerfeld was a fan of hedi slimane Dior menswear at the end of the year. He tried to lose 90 pounds of fat just to put on Dior men's clothes.

cosmetics

Skin care: facial essence sunscreen/cream for other maintenance/eye essence facial scrub/exfoliating and makeup remover mask lotion/toner/spray cleanser/cream/active facial rejuvenation essence.

eyeglasses

The elaborate design of Dior glasses style can be clearly seen from its detailed carving, innovative technology and excellent lines and contours; In addition to elegant signs, glasses themselves attract public attention with their sharp contours and avant-garde designs and colors. Every Dior spectacle frame or sunglasses is obviously decorated with Dior logo, which always shows the wearer's taste and identity to the world. A work of art that combines aesthetic design with cutting-edge manufacturing technology. Younger frames, sexy and smooth line design are integrated into fashion, giving people a brand-new feeling. Counting Dior's classic trends, glasses are always an important part. Thin frames and streamlined designs set off the eyes of the wearer more and more.