Design skills for graphic advertising design fonts

Design techniques for font design in print advertisements

The text used in print advertisements is mainly divided into two types: printed and handwritten. The type of character used depends mainly on the artistic effect of the design. Under normal circumstances, print should be used as much as possible, firstly, it is more standard text, and secondly, it is easy to read. But sometimes creative needs dictate the use of handwriting, which is often used as trademarks and corporate logos. The following are the design techniques for font design in print advertisements shared with you for your reference. Welcome to browse!

The forms and characteristics of commonly used calligraphy

Common forms: Oracle, seal script , official script, regular script, running script, cursive script

Formal characteristics: Seal script can give people a sense of trust with a long history, official script can express a traditional sense of authority, cursive script can create an elegant and extraordinary atmosphere, running script changes Beautiful, full of charm, and easy to recognize as a short advertising title or slogan, it can produce a finishing touch, improve the style of the advertising layout, and increase the expressiveness and appeal of the advertising. Handwriting is a kind of Free-writing fonts with various styles and unique styles are often used in print advertisements to highlight, emphasize and decorate key words and phrases, which can attract attention and enhance the visual expression of the advertising layout.

The significance of font position

According to the needs of print advertising content, fonts can be placed in various forms in the advertising layout. Fonts occupy different spatial positions on the layout, and their symbolic meanings are also different. .

When the font is at the top of the layout, it has a rising and brisk feeling, which is pleasant and comfortable. Therefore, words about expressing happiness and comfort are best arranged in this position.

The font is located in the upper 2/3 of the layout, giving people a safe, stable, elegant and generous feeling.

If the font is in the middle of the layout, it has a downward trend and lacks security and confidence.

When the font is at the bottom of the page, it feels heavy, unaffordable, and lifeless.

If the font is in the corner of the page, it lacks a sense of completeness and feels like it rushes out of the page. ;