Jinzhou tourism industry

Your question is so profound and comprehensive that it is difficult to answer it well in one or two sentences.

Quote some data, I hope it will help you.

1, 10 During the "Eleventh" Golden Week, Jinzhou's tourism market continued to be hot, and the number of tourists and tourism income both reached new highs in the Golden Week. The city received 6.5438+0.95 million domestic and foreign tourists, a year-on-year increase of 34.5%. Tourism revenue was 850 million yuan, up 565,438+0.8% year-on-year. Among them, the number of one-day tourists 1.35 million, up 35% year-on-year, and the income of one-day tour was 365.438+0 billion yuan, up 63.2% year-on-year. There were 600,000 overnight visitors, up 33.3% year-on-year, and the overnight tourism income was 540 million yuan, up 45.9% year-on-year.

2. There are 15 scenic spots.

Bijiashan (4A)? North Putuo (4A)? Yiwulu Mountain (4A standard)? Beizhen Temple (2A standard)? Yizhou Fossil Museum (2A)? Guta Park (4A)? Museum (4A)? Linghe Park (3A)? Wanfo Hall (2A)? Liaoshen Campaign Memorial Hall (4A)? Fengguo Temple (3A)? Qingyan Temple (3A standard)? Lushan Forest Park (3A standard)? Urban Seascape Water Park (3A)? Cuiyan Mountain

3, Jinzhou tourism pictures (pictured)

4. Finally, I will provide you with the speech made by Jinzhou Tourism Director at the meeting this year. Some data may be used by you.

Speech by Director Xiao Zhongli of Jinzhou Tourism Bureau at the 20 10 citywide tourism work conference (20 10-03-30? )

Source: Jinzhou Tourism Bureau Office

Dear leading comrades,

This tourism work conference was held under the background of thoroughly studying and implementing "the State Council's Opinions on Accelerating the Development of Tourism" and actively planning our city's tourism industry to achieve great development at a new starting point. The main task of the meeting is to summarize the city's tourism work in 2009, deploy the work in 20 10, further unify thoughts, cheer up the spirit, change ideas, reform and innovate, and mobilize the whole industry to strive to cultivate tourism into a pillar industry in our city and a modern service industry that the people are more satisfied with. Next, I will report on the review of the city's tourism work in 2009 and the overall arrangement of tourism work in 20 10.

A brief review of the city's tourism work in 2009

In 2009, faced with the huge impact of the international financial crisis, the continuous spread of influenza A epidemic and other natural disasters, the operation of tourism economy was very difficult. However, under the strong leadership of the Municipal Party Committee and the Municipal Government, under the guidance of the Provincial Tourism Bureau, and with the joint efforts of the city's tourism industry, we have overcome difficulties, overcome difficulties, and pioneered and innovated, so that the city's tourism industry has maintained a steady and rapid growth, and various tourism economic indicators have been overfulfilled. The city's total tourism revenue was 9.63 billion yuan, a year-on-year increase of 38.6%; The number of domestic tourists reached11905,000, a year-on-year increase of 36.8%; Domestic tourism revenue reached 9.06 billion yuan, a year-on-year increase of 39.4%; The number of inbound tourists reached 6.5438+0.504 million, a year-on-year increase of 30.97%; Foreign exchange income was $8,365,438+720,000 yuan, up 27.7% year-on-year.

Over the past year, we have mainly done the following work:

(A) to strengthen tourism propaganda, all-round development of the tourism market.

1. In order to cope with the serious impact of the financial crisis on tourism, stimulate the internal motivation of tourism consumption and achieve a good start in the tourist season. At the beginning of April, after many efforts, it was won that the "Liaoning Tourism Happy Festival Launching Ceremony" would be held in Beizhen, our city, and leaders of provincial tourism bureaus, municipal tourism bureaus and managers of more than 20 travel agencies inside and outside the province were invited to attend the launching ceremony. During the activity, the city organized a Jinzhou tourism promotion meeting to promote Jinzhou tourism resources and products as a whole; Beizhen introduced the history, culture and eco-tourism of Yiwulu Mountain in detail, and organized guests to visit the tourist routes of key scenic spots. Everyone was very shocked by the profound historical and cultural background and rich tourism resources of Yiwulu Mountain, and expressed strong interest. They signed travel contracts and intention agreements with scenic spots and local travel agencies. The success of this activity has continuously promoted and strengthened the brand of "Dalushan", played a positive role in promoting tourism in Jinzhou and even western Liaoning, and expanded the influence of tourism products in our city in the market.

2. Organize key tourism enterprises to participate in the China Domestic Tourism Fair and the 6th East Asia International Tourism Expo. At the meeting, the city set up 20 professional booths, commodity booths and international booths, distributed more than 30,000 promotional materials, and signed a travel agreement 100.

3. Actively participate in the publicity activities organized by the Provincial Tourism Bureau, organize key tourism enterprises, go deep into areas such as "Beijing-Tianjin-Hebei" and "Heijimeng" to promote tourism, distribute more than100000 copies of publicity materials, and sign nearly 300 travel agreements, achieving the expected results.

4. We use the platform of CCTV media to promote the city image and tourism image of Jinzhou. Thanks to our efforts, CCTV broadcasted eight episodes of "Walking through China-Seeing Jinzhou" on the international channel "Walking through China" from February 22nd to March 1, and CCTV's education channel "Walking into Five Towns" broadcasted five feature films about towns and mountains in Beizhen, showing the historical background, customs, outstanding figures and natural landscape of Jinzhou at home and abroad, which fully reflected the regional cultural characteristics and natural landscape of Jinzhou. At the same time, with the lowest cost and the best publicity effect, we also publicized the tourism resources and products of our city in China Southern Airlines Pictorial. The broadcast of these two feature films and the special publicity in China Southern Airlines Aviation Pictorial have played an important role in promoting Jinzhou at home and abroad, letting the world know about Jinzhou, making Jinzhou go global and attracting tourists.

5. Strengthen regional linkage, and * * * received 15 tourism promotion groups inside and outside the province, further strengthening regional tourism exchanges and cooperation.

(2) Actively promote the development of "Dalushan", integrate tourism resources, and promote the development and construction of tourism infrastructure.

Governor Chen Lai took how to develop "Great Green Mountain" as one of the important topics when investigating the county economy in our city. In order to promote the development of "Dalu Mountain" and learn from the advanced experience and management mode of other regions, in May, we went to Yuntai Mountain Scenic Spot in Jiaozuo, Henan Province with the leaders of Beizhen Municipal Party Committee and Municipal Government, and systematically learned the advanced experience of strengthening management, overall publicity and scientific planning of Yuntai Mountain Scenic Spot, making it a famous scenic spot. Through investigation, we have seen the gap, broadened our horizons and emancipated our minds, laying a solid foundation for how to do a better job in the development of "Dalushan" in the future. We also helped Beizhen to invite experts from the National Tourism Administration to conduct on-site demonstration and guidance on the development and integration of "Dalushan" tourism resources, and invited national design units to plan the development of "Dalushan".

New breakthroughs have been made in the construction and transformation of tourism infrastructure. The city has carried out more than one scenic spot development and construction project 10, and invested 350 million yuan in scenic spot construction, mainly including the new tourist road project from Beizhen Qingyan Temple Scenic Spot to Goubangzi Development Zone, with a planned investment of 654.38 billion yuan; Wenzhou businessmen invested 654.38 billion yuan to build a four-star hotel near Qingyan Temple; Jinzhou Wu Chu Manor Co., Ltd. invested 60 million yuan to build a leisure resort; Beizhen Daguan Yin Ge Scenic Area invested 30 million yuan to transform the mountain gate of Guanyin Pavilion. Du Yuan Hotel invested 20 million yuan for four-star renovation; Yanjing Temple Scenic Area invested130,000 yuan to build a leisure resort; Investment in five-star renovation of Garden Hotel100000 yuan; The investment in infrastructure construction of Linghekou Resort is 8 million yuan; The investment in infrastructure construction of Baolinlou Scenic Area is 5 million yuan; Yixian invested more than 5 million yuan to build the tourism service center of Fengguo Temple in Yixian. The transformation and construction of these projects have enriched the tourism products of our city, and further improved and upgraded the tourist reception service function.

(three) to promote the upgrading of boutique scenic spots and star-rated hotels, and constantly strengthen brand building to enhance the competitiveness and attractiveness of tourism products.

1, strengthen the upgrading of boutique scenic spots. In order to strengthen the construction of high-quality scenic spots and improve the grade and taste of the city's scenic spots, the business guidance for striving for 4A, 3A and 2A scenic spots has been strengthened. In 2009, Linghai Wu Chu Mountain Villa, Yanjing Temple Scenic Area and Xiaojun Memorial Hall were rated as national 3A-level scenic spots, and Cuiyan Mountain was rated as 2A-level scenic spots.

2. Cultivating the construction of star-rated hotels is the key work of tourism development in our city. In order to upgrade the star-rated hotels in our city, we pay close attention to the promotion of Linghai Garden Hotel to a five-star hotel and the declaration of four-star hotels by Du Yuan Hotel and Petroleum Hotel. Linghai Garden Hotel successfully passed the acceptance of the national acceptance group and was rated as a five-star hotel, filling the gap of high-star hotels in our city. Du Yuan hotels and petroleum hotels have also entered the initial inspection stage of the provincial bureau.

3. Actively create an excellent tourist city in China and a strong tourist county in Yixian for Beizhen, provide all kinds of support and help, strengthen coordination and guidance, and help Beizhen and Yixian to constantly improve the necessary conditions for creating a strong tourist county, thus achieving the goal of creating an excellent tourist city in China for Beizhen, and Yixian will soon be approved to create a strong tourist county.

The development and construction of the city's tourism projects have been accelerated, the scenic spots have been continuously built and renovated, and the star-rated hotels have been continuously upgraded, which has accelerated the integration of the city's tourism resources and further improved the tourism environment, providing a strong guarantee for attracting more Chinese and foreign tourists to travel to Jin, expanding domestic demand and stimulating consumption.

(4) Strengthen the construction of tourism team, improve the quality and service quality of tourism professionals, and establish a good tourism image.

In order to continuously improve the quality of tourism professionals and establish a good overall image of Jinzhou tourism, we actively carry out the training of tourism professionals. First, the second training course for tourism enterprise managers was jointly held with the Provincial Tourism Bureau throughout the year, and more than 200 tourism managers were trained. Through training, the management level and professional ability of the managers of tourism enterprises in the city have been significantly improved. The second is to conduct annual inspection training for the city's tour guides. In the training, we set out from reality and led tour guides to learn the new travel agency regulations, which enabled them to better understand and master the new regulations in the regulations and laid the foundation for improving their professional level and comprehensive quality. Third, jointly hold a tour guide contest in the three northeastern provinces in Yiwulu Mountain with the Provincial Tourism Association and Beizhen Tourism Bureau. More than 200 tour guides gathered in Beizhen to take part in the competition. The success of this competition has not only played a positive role in improving the comprehensive quality of tour guides and strengthening the construction of tour guides, but also played an important role in promoting Jinzhou and Beizhen as propaganda carriers.

(five) to strengthen the rectification and standardization of the tourism market order, and strive to create a good tourism environment in the city.

1. Strengthen the market supervision of tourism enterprises and continuously improve the "soft environment" construction of tourism enterprises. Unify the contract text of travel agencies, conduct annual review of travel agencies, and strictly standardize the unified use of contract text as an important content, and strive to safeguard the legitimate rights and interests of tourists. Strengthen the standardization construction of star-rated hotels, make their star-rated operations worthy of the name and improve tourists' satisfaction.

2. The tourism market order has been effectively rectified and standardized. First, to further standardize the order of the city's tourism market, in accordance with the implementation standards of Jinzhou Tourism Bureau's administrative penalty discretion, four large-scale special actions were carried out to check and rectify, and travel agencies that operate beyond the scope and have false propaganda behaviors were severely cracked down on "black tour guides", "black clubs" and "black cars". ? Second, the tourism law enforcement and supervision brigade * * * accepted 2 1 piece of tourism complaints, and accepted 98 people, with a settlement rate of 100%.

(six) tourism safety work is solid and effective.

Safety work is a regular key work in the tourism industry, and we always insist on taking tourism safety work as a major event. Over the past year, in accordance with the relevant deployment requirements of the higher authorities, our city has carried out the special actions of "Safe Production Month", "Investigation of Hidden Dangers in Safety Production" and "Hundred Days Safety Supervision", carried out in-depth publicity on tourism safety, signed the "Responsibility Letter of Tourism Safety Production Management Objectives" with tourism business units, conducted a major inspection of tourism business units, eliminated hidden dangers in accidents to the maximum extent, and established and improved a long-term mechanism for investigation and management of hidden dangers. Carry out safety training and education in tourism business units, and enhance the safety awareness of employees through various forms of safety knowledge training. By ensuring safety and stability, the city's tourism industry has achieved a good situation of sustained, stable and healthy development of safety production.

(seven) actively organize the "one hundred thousand citizens to visit Dalian" activities.

The activity of "100,000 citizens visiting Dalian" is another important measure put forward by the Municipal Party Committee to learn the spirit of Dalian. In order to implement the activity of "100,000 citizens visiting Dalian", we have consulted with Dalian Tourism Bureau for many times, and regularly arranged and guided the activities of various travel agencies in the city, so that this activity achieved the expected purpose. By the end of the year, * * * organized 105769 people to participate in the activity of "100,000 citizens visiting Dalian". Through the activity of "100,000 citizens visit Dalian", the advanced ideas, experiences and practices of Dalian's economic development will be more deeply rooted in the hearts of the people.

(eight) study and implement the "opinions of the State Council on accelerating the development of tourism", combined with the actual situation in our city, and draft the "opinions on accelerating the development of tourism in our city".

The Municipal Party Committee and the Municipal Government attach great importance to the implementation of the State Council's Opinions on Accelerating the Development of Tourism. Mayor Wang Wenquan instructed my tourism department to put forward opinions on accelerating the development of tourism in our city, and proposed to report to the executive meeting of the municipal government for discussion and study. In order to draft "Opinions on Accelerating the Development of Tourism in Our City", we have held two seminars for heads of tourism enterprises to discuss and implement the State Council's opinions on accelerating the development of tourism and accelerate the development of tourism in our city. "Opinions on Accelerating the Development of Tourism in Our City" is being revised.

In the past year, we have made remarkable achievements. But there are still some problems: first, our tourism propaganda is still very weak, and its impact on the outside world is still very limited; Second, most tourism enterprises in our city are still in a state of "small, scattered, low and weak" and have not fundamentally changed; Third, the understanding of tourism development has not yet formed, and the atmosphere of tourism development in the whole society is not strong. These problems need to be solved step by step in future work.

Second, the overall arrangement of the city's tourism work in 20 10

(A) working ideas

20 10 is the last year to implement the 11th Five-Year Plan for tourism development, and it is also the first year to implement the State Council's Opinions on Accelerating Tourism Development. We should follow the trend and follow the trend. Focusing on the development strategy of "one plan and five lines" and the development goal of "three-year multiplication" of the municipal party committee and the municipal government, we will further emancipate our minds, blaze new trails, vigorously promote the reform of tourism system and mechanism, cultivate tourism brands, intensify the integration, development and construction of tourism resources, further strengthen the supervision of the tourism market, create an excellent tourism environment, improve the overall level of tourism, and strive to move towards the goal of a strong tourism city.

(2) Work plan indicators

20 10 estimated target: the city's total tourism revenue will reach142.5 billion yuan, a year-on-year increase of 48%; Domestic tourists reached16.5 million, an increase of 38.6% year-on-year; Domestic tourism revenue reached 654.38+03.5 billion yuan, a year-on-year increase of 49%; The number of inbound tourists reached 200,000, a year-on-year increase of 33.3%; Foreign exchange earned 1 10 billion USD, up 32.3% year-on-year.

(3) Work priorities and arrangements

1, implement the Opinions on Accelerating the Development of Tourism in Our City. It is necessary to go deep into the grassroots, strengthen investigation and research, and identify outstanding problems that affect the development of tourism in our city. It is necessary to innovate development concepts, development ideas, development methods and development measures, implement the strategic tasks, target requirements and policy measures put forward in the Opinions, and push the development of tourism to a new level.

2, continue to increase tourism propaganda, and constantly enhance the new image of our city's tourism. ?

This year, we will strive to build the overall image of Jinzhou tourism, take all necessary publicity and promotion measures, expand the visibility of the city and expand the tourism market of our city. In strengthening tourism promotion, we are prepared to do the following:

First, continue to do a good job in the propaganda of "Beijing-Tianjin-Tangshan" and "Black Chicken-Mongolia" tourist caravans, and further consolidate the two major tourism markets. "Beijing-Tianjin-Tangshan" and "Heijimeng" are the two major tourist markets with the best influence and radiation of tourism products in our city. More than 50% of the tourists who come to our city for sightseeing every year come from these two areas. Therefore, further consolidating and developing the tourists in these two markets is very important for the development of tourism in our city. Not long ago, we organized key tourism enterprises to form a "Black Chicken Alliance" tourism promotion team, and went deep into the "Black Chicken Alliance" area for face-to-face tourism promotion. Last week, we organized a caravan to go deep into the "Beijing-Tianjin-Tangshan" area for publicity and promotion, so as to promote the growth of tourism revenue and passenger flow in our city. This year, aiming at the Beijing market, we will also hold a promotion meeting of Jinzhou tourism products in due course.

Second, actively participate in various domestic tourism fairs, publicize and promote our city's tourism resources and products, especially expand the market share of our city's tourism products in Jiangnan area. Not long ago, we just attended the Southern Tourism Fair held in Guiyang, and the effect was very good. In April, we will also attend the Chongqing Tourism Fair.

Three, make full use of various news media for extensive publicity, expand the tourism market in our city, and expand the visibility of Jinzhou City. The Provincial Tourism Bureau will organize key cities in our province to publicize the image of Liaoning as a tourist city in CCTV's "Wen Chao Tian Xia" column, and we will actively participate. With the attention of the city leaders, this work has been in an orderly way after raising funds in many ways. At present, the production of promotional films for tourism enterprises and the connection of related matters are under way, and will be broadcast soon in April. Through the window of the central media, promote the image of Jinzhou as an excellent tourist city to the whole country and the world, so that Chinese and foreign tourists can really know Jinzhou, understand Jinzhou and pay attention to Jinzhou.

The fourth is to use the "Liaoning Jinzhou Ocean International Tourism Culture Festival" and other large-scale festival publicity activities to create momentum for tourism publicity.

Fifth, invite 100 tourism enterprises from inside and outside the province to visit Jin, and hold tours, seminars and promotion meetings. Promote barrier-free tourism in this area.

The sixth is to print Jinzhou tourist guides, tourist leaflets and tourist traffic maps, which are distributed free of charge at airports, stations and star-rated hotels.

Seventh, increase the overall publicity of tourism in five cities in western Liaoning, and jointly hold the "Promotion Meeting of Western Liaoning Tourism Boutique Routes" in some key cities.

3. Further integrate tourism resources and continue to promote the development strategy of "Dalushan".

In 20 10, we will further implement the spirit of the instructions of provincial leaders to further develop "Dalushan" and prepare to do the following work:

First, study the integration of tourism resources in Beizhen area with Beizhen municipal government and relevant departments, and conduct in-depth discussion and demonstration according to the scale, nature and ownership of tourism enterprises in the area, so as to achieve initial results during the year and complete the internal integration of "Dalushan" tourism resources in Beizhen area.

Second, coordinate relevant departments, strive for state financial support, speed up the construction of the first-class tourist highway from Goubangzi to Qingyan Temple, and strive for substantial progress in the tourist highway around Lushan this year.

The third is to further improve the construction of tourist resorts and characteristic villages and towns around Lushan scenic spot and tourist highway line, and develop and expand "farmhouse" tourism.

Fourth, strengthen exchanges and cooperation with relevant cities around Lushan Mountain, and strive to build the brand of "Da Lushan Mountain" to make it a domestic and even world-class tourism product, and promote the rapid development of tourism in Jinzhou and western Liaoning.

4. Accelerate the construction of coastal tourism economic sightseeing belt.

It is necessary to firmly grasp the important opportunity period of Liaoning coastal economic belt upgrading to national strategy, integrate marine resources, and accelerate the construction of coastal tourism economic and sightseeing belt.

First, vigorously develop seaside leisure and holiday tours, stay at fishermen's homes, eat fishermen's meals, take fishermen's boats, listen to fishermen's music and watch the ocean scenery. Through attracting investment, we will develop and build coastal leisure and holiday theme parks, large amusement parks and other tourism projects.

The second is to strengthen the construction of green belts and supporting facilities on both sides of coastal highways. Such as the construction of large tourist service centers, go on road trip campsites, star-rated hotels, tourist shopping centers and so on. ?

The third is to extend the industrial chain and develop the coastal entertainment industry. Such as the development of cruise ships, golf training bases, deep-sea diving, sailing at sea, speedboat sightseeing and other projects.

5, strengthen tourism management, improve the quality of tourism team construction, standardize the tourism market.

First, strengthen service awareness, further strengthen contact with tourism enterprises, and provide help and support for hotels and restaurants to declare star ratings and scenic spots. Continue to assist Du Yuan hotels and oil hotels to apply for the post-work of four-star hotels, and strive to enter the star class this year. Strive to complete the creation of 3-5 A level scenic spots this year. Qingyan Temple, Langshan Daguanyin Pavilion and Langshan Forest Park will strive for national 4A-level scenic spots, while Beizhen Temple, Wanfo Hall and Yizhou Fossil Museum will strive for national 3A-level scenic spots.

The second is to organize the qualification examination for tour guides.

Third, strengthen tourism training and improve the quality and service quality of tourism professionals. Make full use of the existing educational resources in Jinzhou, and strengthen the professional training for managers, tour guides, hotels, service personnel in scenic spots, security officers, etc. in combination with the annual inspection of tour guides, annual inspection of travel agencies, review of star-rated hotels, A-level evaluation of tourist attractions and the "Year of Tourism Safety and Benefit" activities. Train tourism enterprises in batches and at different levels, and adopt the method of combining centralized and decentralized training. City Tourism Bureau should organize tourism colleges and professionals, through training courses, focus on training the backbone of tourism enterprises. All tourism enterprises should invite professionals to do their own training. In short, through the professional training of tourism professionals at different levels, the quality of the city's tourism team will be comprehensively improved and a good tourism image of Jinzhou will be established.

The fourth is to further improve the overall service level of the hotel industry in our city and improve the quality of hotel service personnel. During the year, the city's star-rated hotels were organized to carry out service skill competitions, which promoted the hotel industry to improve its management level and service awareness and created a satisfactory leisure and entertainment environment for tourists.

The fifth is to give full play to the advantages of tourism administrative supervision and further standardize the order of the city's tourism market. In accordance with the implementation standards of Jinzhou Tourism Bureau's administrative penalty discretion, we will severely crack down on travel agencies that operate beyond the scope and have false propaganda behaviors, and severely crack down on "black tour guides", "black clubs" and "black cars". Especially in this year's "Year of Tourism Quality Service" proposed by the state, we should focus on the honest operation of the city's tourism enterprises, give tourists "fairness, safety and satisfaction", and strive to build Jinzhou into an excellent tourism environment that tourists trust.

6. Strengthen the tourism linkage between western Liaoning and Bohai Rim, and play a role in further establishing Jinzhou as a regional tourism center city in western Liaoning.

As the lead unit, we will further coordinate and organize the Tourism and Sightseeing Branch of Liaoning Coastal City Economic Consortium, actively participate in the regional tourism cooperation of "Liaoning, Hebei and Mongolia", strive to tap the potential and stamina of tourism development in Jinzhou and western Liaoning, and promote the rapid development and growth of Jinzhou tourism through regional tourism cooperation.

7. Continue to run the "100,000 citizens to visit Dalian" activity, so that the advanced ideas, experiences and practices of Dalian's economic development can be spread and popularized in a wider field and scope, promote our city's ideological emancipation and concept renewal, and accelerate economic and social development and progress.

Comrades, we firmly believe that under the correct leadership of the Municipal Party Committee and the Municipal Government, with the strong support of the leaders of various counties (cities) and departments directly under the municipal government, and with the joint efforts of comrades in the tourism industry in the whole city, we will be able to overcome all kinds of difficulties and challenges, successfully realize the goals and tasks of tourism development, and make our tourism industry develop better and faster.