What are the key elements of copywriting in Yi Labao?

The copywriting in Yi Labao should be concise, simple, direct and clear.

Because of its small size, portability and other characteristics, Yi Labao is generally used as a guide or notification at the event site (it is slightly inferior when placed in the sales center)

Therefore, the written content should be eye-catching, and it is not easy to have too many words, and the things expressed can be clearly described in concise language;

Similarly, according to the site environment and background, certain design elements are needed to highlight Yi Labao and attract attention;

Copywriting in different media should be different.

copywriting originally refers to the desk where books are placed, and later refers to the person who writes on the desk. Now it refers to the position of writing in a company or enterprise, that is, to express the creative strategy that has been formulated in words. Copywriting is a performance process, a development process and a deepening process successively presented with advertising creativity, which mostly exists in advertising companies, corporate propaganda and news planning.

there are many kinds of existing copywriting. according to the 4A standard, there are generally four types: assistant copywriting (ACW), copywriting (CW), senior copywriting (SCW) and senior copywriting (SCW). what is slightly different between senior copywriting and senior copywriting is that the former requires copywriting ability, while the latter includes not only copywriting ability but also years of experience. Some 4A companies have a position of copywriter (CE), which is generally similar to copywriter's duties, and sometimes takes charge of special projects. In addition, some individual companies are also equipped with the position of Chief Copywriter (CCW), and their copywriting skills are rare. Although they do not have leadership skills, some chief copywriters get higher salaries than creative directors. Most domestic advertising companies have a variety of copywriting, including real estate copywriting, creative copywriting, planning copywriting and brand copywriting.

Copywriting consists of a title, a subtitle, an advertisement text and an advertisement slogan. It is the literal expression of advertising content. In advertising design, copywriting is as important as graphics, graphics have the impact of the early stage, and advertising copywriting has a deep influence.

advertising title: it is the theme of advertising copy and often the focus of advertising content. Its function lies in attracting people's attention to advertisements, leaving an impression and arousing people's interest in advertisements. Only when the audience is interested in the slogan will they read the text. The design forms of advertising slogans are: intelligence, question and answer, imperative, news, slogan, suggestion, reminder and so on. When writing advertising slogans, the language should be concise, easy to understand, easy to remember, clear to convey and novel, and the number of words in a sentence should generally be less than 12 words.