After Yu Liang took over from Wang Shi, Vanke really changed

Vanke has really changed and is different from before, especially after Yu Liang took over from Wang Shi.

The time hand goes back to 2008, when China suffered the "5.12" Wenchuan Earthquake that shocked both China and the world.

Many companies have donated money, and many have donated tens of millions of dollars. On the day of the earthquake, the headquarters of Vanke Group donated RMB 2 million.

At that time, Vanke was known as the most respectable listed company in the A-share market.

As a result, some netizens questioned that only 2 million yuan was donated, which was not commensurate with Vanke’s image. Many posts cited lists of companies that had donated more than 10 million yuan, calling on Vanke to donate more and not appear shabby or stingy. .

Later, Wang Shi responded on his blog. He said:

Wang Shi also said that during Vanke’s internal charity fundraising activities, there is a reminder: for each donation, donations from ordinary employees are limited to 10 yuan, which means that charity should not become a burden.

"Two million yuan is a lot of donations" and "it is recommended that ordinary employees should donate no more than 10 yuan at a time." There is nothing wrong with these words. But as the head of a leading real estate company said this, it can easily be understood by the public as an evasion of social responsibility in the most profitable industry.

For a time, Vanke’s small donation was in huge contrast with the huge profits in the real estate industry.

This brought the image of Wang Shi and Vanke to a low point. Vanke's stock plummeted the next day.

Subsequently, Wang Shi issued an unconditional public apology.

Immediately afterwards, Vanke’s board of directors approved Vanke’s donation of 100 million yuan, focusing on assisting the construction of Zundao Town in Mianzhu City. Soon after, a photo of Wang Shi in the disaster area began to circulate on the Internet, and based on this, it was believed that Vanke's further donation was just for commercial interests and to obtain real estate projects in Sichuan.

Vanke’s further donation not only failed to recover the loss in public opinion, but also became evidence of Vanke’s ill-gotten gains.

"Vanke did nothing wrong at that time." A volunteer from Vanke who participated in the construction of Zundao Town said that when he first arrived in Zundao, he set up a There was a sign that said "Stand Up", but the next day I found that the sign had been replaced with "Wang Shiyuan".

At the handover ceremony of Zundao School on December 31, 2008, this volunteer from Vanke couldn't help crying. "Vanke has always been proud of its own values, but you suddenly find that what others are laughing at is none other than your values."

In the "Donation Gate" incident, not only Wang Shi's reputation fell to the bottom, but also Vanke's The image is also in crisis.

On June 30, 2017, Wang Shi ceased to serve as a director of Vanke, and Yu Liang took over and was elected chairman of the board of directors.

In sharp contrast, after Yu Liang took over from Wang Shi, Vanke became much more generous.

In the past four years, Vanke’s attitude towards charity has undergone earth-shaking changes.

On April 18, 2018, the signing ceremony of the China Guangcai Foundation Special Fund was held at the United Front Work Department of the Central Committee of the Communist Party of China. Vanke and China Guangcai Foundation jointly established the "Guangcai Vanke Targeted Poverty Alleviation and Rural Revitalization Special Fund" and promised to donate 200 million yuan within 2 to 3 years.

At the end of 2018, when participating in the "China Guangcai Cause Nujiang Tour", Vanke signed a contract with Nujiang and donated 80 million yuan.

In 2019, during the "China Guangcai Career Summer Tour" event, Yu Liang donated 10 million from his own pocket.

At the same time, Vanke also invested 120 million yuan to assist in the construction of the East District Middle School construction project (Phase I) in Shouning County, Fujian, including basic supporting facilities such as teaching buildings, comprehensive buildings, experimental buildings, and playgrounds.

In the “Ten Thousand Enterprises Help Ten Thousand Villages” project, Vanke invested 100 million yuan to explore and create new-era rural revitalization models in Heyuan and Shanwei, Guangdong.

In addition, Vanke invested 100 million yuan to assist Baise, a deeply impoverished area in Guangxi, to provide supporting public service facilities such as local kindergartens, party and mass service centers, sewage treatment, and garbage transfer stations.

At the beginning of the epidemic last year, Vanke donated 100 million yuan to Wuhan to help Wuhan fight the new coronavirus epidemic.

On April 2, Vanke Enterprise Stock Asset Management Center signed a donation agreement with the Tsinghua University Education Foundation to transfer all assets in Vanke Enterprise Stock to 200 million Vanke shares (market value at that time: RMB 5.3 billion). Donate to the Tsinghua Education Foundation to establish the "Tsinghua University Vanke Public Health and Health Discipline Development Special Fund".

Turning to the recent floods in Henan, on July 21, Vanke donated 50 million yuan to the Henan Provincial Red Cross Society to support flood prevention, rescue and disaster relief work in Henan.

Vanke has changed. What is the reason? Yu Liang’s answer is:

Taking into account both justice and interests and putting justice first is the philosophy of Guangcai Business. Yu Liang understood clearly: Vanke's social image has become better, which is also conducive to its own business development, making its own career brighter.

Changes include more than just Vanke’s attitude towards public welfare.

In terms of sales amount, the gap between Vanke, Country Garden and China Evergrande has widened. In the first half of 2021, Vanke's equity sales amounted to 230.63 billion yuan, Country Garden and China Evergrande's 300.7 billion yuan and 338.71 billion yuan respectively.

Judging from sales amount data, in the first half of 2021, Vanke is basically in the same echelon as Poly, Sunac, China Shipping, etc.

Vanke, the former industry leader, has been reduced to third place, and it can be said that it faces the risk of being overtaken at any time.

Last year, Yu Liang said, "It will definitely not work without scale, but whether it is number one is not important..."

However, in the words of Zhang Dawei, chief analyst of Centaline Real Estate, China The first law of real estate: Don’t listen to what Vanke’s chairman says, it depends on whether Vanke will get the land. Vanke has already surpassed Sunac in acquiring land this year, ranking first among real estate companies in the country, with a cost of 120 billion.

Vanke held an internal meeting two days ago to discuss the real estate market in the second half of the year. In Yu Liang’s view, Vanke’s problem is not that it is out of stock, but that it has indigestion and insufficient regional digestion. , not fast enough. He said that Vanke's sales have stayed at more than 600 billion for three consecutive years, and the task of removing long-term inventory at the beginning of the year has not been completed for two consecutive years: more long-term inventory was added that year than was removed.

Indigestion has increased inventory significantly and ranked first in the industry. Why is this?

At the same time, the biggest news in the real estate policy market in the past few days is that the regulatory authorities have added three new policies:

The cumulative equity land acquisition amount in the current year cannot exceed the cumulative equity sales 40;

The net cash flow generated from operating activities in the past three years cannot be negative continuously;

Report commercial invoice data every month.

Before the introduction of this policy, Vanke’s land reserves increased a lot in the first half of the year, ranking first in the industry. In other words, Vanke had reserved a lot of rations before winter came.