Corporate culture of Yibin Commercial Bank

This trip emblem passed the solicitation, and finally the work of Mr. Sun Zhaozhong, the design director of Shijiazhuang Shangmei Brand Design Agency, won the bid. ■Yibin City is located on the southern edge of Sichuan Province. Because the Min River and Jinsha River merge here to form the Yangtze River, which flows eastward, it is known as the "First City on the Yangtze River".

■The emblem of our bank is based on the theme of ancient Chinese coins, integrating the Minjiang River, Jinsha River and the Yangtze River formed by their confluence. The "ancient coins" have a clear banking attribute and represent Yibin's long history. History and culture, splendid humanistic civilization, and brilliant construction achievements. The two rivers merge into one river to form a flowing, deformed "Y". The word "Y" represents the meaning of "Yibin (Yibin)", "Yinhang (Bank)" and "Yi (First City)". It is concise, vivid and accurately and clearly highlights the regional characteristics of Yibin. The shape of two rivers converging into one represents Yibin’s rich culture of tolerance and integration and the harmonious concepts of communication and collaboration. The shape of a river flowing out not only represents the development, open vision and mind of Yibin Commercial Bank, but also implies the spirit of forging ahead and never stopping.

■The entire bank emblem design is a combination of dynamic and static, full of dynamics, reflecting the characteristics of "Vibrant Yibin" and symbolizing the spirit of the times of Yibin Commercial Bank that is vigorous, positive and courageous to compete.

■The emblem is simple and elegant, taking into account both internal and external aspects. It is a concrete embodiment of "Charming Yibin" and implies the standardized, smooth and efficient management system and operating mechanism of Yibin Commercial Bank.

■The standard colors are blue and yellow, which are harmonious and beautiful, symbolizing the spiritual realm of depth, maturity, hope, broad tolerance. 1. Under the guidance of national industrial policies, establish corporate governance structures and transform operating mechanisms.

2. Give full play to its own advantages, strengthen scientific management and technological transformation, and promote technological progress.

3. Expand the scale of operations, enhance market competitiveness, and strive to provide efficient and high-quality financial services to the local economy, small and medium-sized enterprises and urban residents.

4. Effectively protect the interests of depositors and shareholders and maximize the value of commercial banks.