I'm going to attend the second interview of the external contact of the school radio station now. Need to write a sponsorship plan. Kneel down! !

The Ministry of External Relations sponsored the project.

1. Objective: To actively participate in the 4th Skills Culture Festival of the College.

Scope: Xiasha area (it can also be developed to Hangzhou urban area).

Second, the advantages of this activity:

This activity is a college-level activity, with the participation of all teachers and students in our college, and the number is nearly 10000. It is a very active group and a huge consumer group. For this group of people with similar ages and hobbies, they all have such consumption characteristics:

1. The range of consumer groups is concentrated, with strong pertinence and large consumption.

2. Easily influenced by the surrounding environment and easy to guide consumption.

3. It is easy to form a trend and radiate to the periphery quickly.

4. Strong receptivity, especially for new things.

Third, the merchant compensation plan

Remarks on the form of names

1. The company appears on the flyer as a sponsor or distributes the company's flyers at the same time. Projects can be independent.

2. Brochure promotion If the company has a new brochure, it can help distribute it and be provided by the merchants themselves.

3. Posters. Merchants appear on posters as sponsors and can print the company logo. Merchants can also design their own.

4. If there is a Yi Labao Association, the promotion merchants in Yi Labao can help build it on the day of the event, and the merchants will design and provide it themselves.

5. Some sponsors can post their own 1-2 posters on the exhibition board. This board of directors is not influenced by the propaganda of other organizations.

6. The publicity column promotes the sponsors' leaflets and posters. Our association arranges to post it on the bulletin boards of schools and apartments, and update it every two or three times.

7. Apartments and school aisles can be hung with banners with merchant characteristics, which is not suitable for commercialization.

8. It is possible to hang the banner of launching balloon with merchant characteristics in apartments and school aisles, and it should not be commercialized.

9. Website promotion The website report of this activity can be integrated into the company culture, and it is best for businesses to have electronic materials.

10. The radio station can publicize the company information, which can be broadcast on the school radio column, and some publicity funds need to be charged.

1 1. On-site display can introduce some items and materials needed by sponsors to merchants.

12. The publication of The Voice of Publishing has historical value.

13. prizes promotion prizes are sponsored by the company and can also be printed with patterns.

14. product promotion company products can be used as the only designated supplies for this activity. Sponsored products must meet the needs of the website.

15, staff supplies publicity staff can wear clothes printed with corporate logo to work, and project sponsorship can span all activities of the association this semester.

16. Two days before the publicity activity and on the day of the activity, you can set up a point to receive students' consultation, so you'd better introduce your company and give some money back to the consultants.

17. On the day of the promotion, the promotion can be held on the spot, and some venue fees will be charged.

18. The on-site publicity party can be decorated with props printed with business characteristics, or you can do some small games with company characteristics.

19. Guest Speech Your company can send representatives to participate in our activities, and you can speak on stage as a guest during the activities, preferably at the beginning or in the middle.

20. In the on-site thank-you activity, the company name appears in the form of oral thank-you, and the host, performers and players publicize the slogans and slogans of the merchants, with obvious effect.

2 1. On the day of the questionnaire survey, you can conduct a questionnaire survey at the information desk, and it is best to have a lottery.

22. When necessary, media publicity can invite major media in Guangzhou to interview, which requires a lot of sponsorship.

23. The image planning company can discuss cooperation and plan an image show after this activity, both inside and outside the school, but the cost is extra.

Four, our hospital investment promotion way:

1. Banners were hung one week before the teaching corridor and apartment corridor caused a sensation. It was clear at a glance that the company could not apply for hanging banners in its own name for a long time.

2. Poster publicity: Posting large posters in all publicity columns of the whole school is enthusiastic, energetic, fresh and elegant, which can reflect the interests of sponsors while ensuring the publicity of related activities. Post it twice a week before the activity, and put it on the publicity columns of Hangzhou Vocational College and student apartments (our apartments are in the science and engineering and media living areas respectively, so as to promote these two schools). Located in roads and dormitory areas with a large population inside and outside the school, it is suggested that the company participate in the design of posters and leaflets and make them by itself, so as to achieve the best and most comprehensive publicity effect for the company.

3. Distribute leaflets to each dormitory in each dormitory area. Distribute leaflets twice in the previous week. The image of the issuing company will be in close contact with everyone, and the leaflets can be distributed together with the leaflets of the merchants.

4. Put a display board in the dining room and basketball court of the apartment.

5. The product exhibition will be held outside the event venue to show the company's products on a small scale. On the day of the activity, the company's products were displayed, which attracted the attention of people and passers-by in the school. It is suggested that the company prepare audio-visual products with company characteristics for live broadcast to achieve the best effect.

6. The on-site introduction three days before the event has good publicity effect and vivid image. If there are handsome guys singing and beautiful and sexy girls sending bills, the effect will be better. This method proved to be remarkable.

Five, about the sponsorship counseling materials.

1. Be familiar with your school and your club.

2. Collect information about recent activities inside and outside the school. By collecting this information, you can know which companies are interested and which companies are not.

3. After locking the company, first have a preliminary understanding of the company and seek topics and cooperation points.

4. Prepare more materials before departure, which can be the good side of similar activities in the school or some historical classics of the association.

5. Choose a good partner, and it is best to sponsor in groups of 2-3 people at a time, with men and women matching. Division of labor: who takes notes, who explains and who answers questions.

6. Choose a good route, specify the company address (it is best to go to multiple places at a time), and make an appointment with the person in charge of the company by phone first.

7. Go out and get sponsorship. Besides sponsorship, your actions and actions represent the image of the association, so pay attention to your words, deeds and clothes.

8. The biggest wealth of sponsorship is not that Labrador is sponsored, but that you can get in touch with a company or even the top management of a company. Understand their operation and thinking. Then turn it into your experience and wealth.