Who can introduce Dong Gang, the senior manager of Shandong Luneng?

[repost] Sunshine is always after the storm (ZT)-Dong Gang

Winning the double crown again, Dong Gang, the general manager of Luneng Taishan Club, who is usually serious, also celebrated crazily with coaches and players, which is what fans want to see most.

This is Dong Gang's fifth year in office. In recent years, Dong Gang has both pride and regret. Shortly after taking office, he suffered a fiasco in Makassar, and his management style was questioned by the outside world. In the following seasons, the performance of Taishan team was ups and downs, and Dong Gang was under great pressure. However, it can be said that Taishan team, which won the first place in the 12 league, won the runner-up in the league, the Chinese Super Cup and the FA Cup. After the season of 1999, it once again achieved the glory of "double crown".

Entering Dong Gang's inner world, we can relive every step taken by Luneng Taishan Team in the past four years.

[Wandering] Choose a foreign teacher in a daze

One day in June 5438 +2000 10, Dong Gang, then the boss of a real estate company under Luneng, was called to his office by the leader of the Provincial Electric Power Bureau. Without any preparation, the leader told Dong Gang directly, "Go back to prepare and go to work in the football club in a few days."

"At that time, I was a little ignorant. I was busy developing a project in the south of the provincial capital, and I signed the contract immediately, ready to do a big job. " Dong Gang recalled afterwards. At this time, Dong Gang also made a stubborn temper. Without any consideration, he flatly refused. "I don't want to go, I know nothing about football." . The leader's answer is also very simple, "Go back and think about it." Said, and conveniently gave Dong Gang a list of choices. At that time, the top management of the club decided to continue to choose foreign teachers to coach Taishan team.

When Dong Gang returned to the office, he locked the list in the drawer and continued to work on his real estate project. "I'm not going to play football at all, and it's useless to watch it." Unexpectedly, a few days later, the bureau leaders found Dong Gang again. When asked about the shortlist, Dong Gang realized in despair that the leader's decision could not be changed. Therefore, the cautious Dong Gang began to study the list of dozens of people after asking the leaders in detail about the requirements for new foreign teachers.

According to the requirement of "no national team coach and rich club coaching experience", Dong Gang took a fancy to Tuba, who was coaching guerrillas at that time. This also coincides with the idea of the bureau leaders. After seeing Dong Gang draw a circle behind Tuba's name, he immediately made a decision and said, "That's him, please invite him at once." But Dong Gang asked, "What if you can't come?" The attitude of the leader is very firm. "Think for yourself, but you can't invite it." Even so, Dong Gang is still cautious and hopes that the leaders can determine the replacement candidates for themselves. It was not until Dong Gang got the list of "Touba first, France Alangi second, Russia Boris" that he took office with great anxiety. "I didn't know anything at the time. If the leader does not put forward specific requirements, I really don't know what to do. "

Later, things didn't go well, and Tuba guerrillas didn't want to let go; Alan Geely's first impression of Luneng was good, but after watching the video of Taishan team losing to Dalian team 0: 5, his attitude suddenly changed, indicating that he had no confidence in Taishan team. However, Alan Geely, who returned to Beijing, was rebuffed by Dong Gang when he asked about the real strength of Taishan team and asked for another negotiation: "Luneng doesn't need a coach who has no confidence in the team." Negotiations with Boris, the third candidate, went smoothly, and the two sides quickly reached an agreement under extremely tight time. As a result, Boris became the first cooperative foreign teacher after Dong Gang took office.

I don't know what to do for two months.

Although the foreign teacher was confirmed, Dong Gang was at a loss in the position of general manager for the next two months. "I really didn't know what I should do." Dong Gang, who doesn't know football, kept talking with players, asking experts, books and his employees during those two months. After a period of study and research, Dong Gang suddenly found that when he asked the club staff what to do next, he found that everyone's ideas only existed in their heads, and the club lacked the necessary work plan.

Therefore, according to his previous business experience, Dong Gang decided to start with the system and management and enter the role of club owner. Soon, Dong Gang formulated and promulgated his first system after taking office to strengthen the management of the club. This system is aimed at the management department, defines the responsibilities of each department, and details who completes it and how to do it, forming a system of regular inspection. Since then, Dong Gang has promulgated a series of team management systems. At that time, this move was also questioned by the outside world, which caused a lot of controversy. I think that he is an amateur management expert, and it is simply not feasible to manage the team with the management of enterprises.

In the midst of controversy and doubt, Dong Gang did not change his original intention, and the rules and regulations of the club gradually developed from the first book after taking office to the two books now. Having said that, Dong Gang couldn't help feeling smug: "I also know that many people opposed my management style at that time, but I think that as long as an organization has a system, this system is everyone's interest. Specific to the team system, it should be the embodiment of the interests of fans, players and teams. "

"In this process, there will inevitably be some contradictions and conflicts, and of course there will be some incomprehension. But at that time, I thought, whether you understand it or not, I should stick to it. " Dong Gang said. Dong Gang's persistence has obviously played a very good role today, especially in today's chaotic football in China. The standardized management and operation of Luneng Taishan Club has made them the most stable club, and this season's good results have obviously benefited from it.

[Storm] The Makassar Massacre will never be forgotten.

At the beginning of taking office, in addition to the "big stick policy" in management, it was widely questioned by the outside world, and the Asian Cup led by him also became another difficulty after he took office. In Indonesia, Taishan team lost to Korea and Japan by a big score in a row, which was called "Makassar tragedy" by the media. Although several years have passed, Dong Gang became extremely silent when talking about this matter, shaking his head at the reporter and saying, "Don't mention it, it's really annoying." After that, he took another cigarette and said, "I just took office at that time, and I really don't know much about it, but I know that there will be no small things when I get to the international arena." Oh, what a pity. "It was because of that fiasco that Dong Gang paid special attention to this year's FA Cup. After losing the league title, winning the FA Cup became Taishan's last chance to return to the AFC Champions League to prove himself. Obviously, Dong Gang really wants to have this opportunity to reappear on the Asian stage.

Su's sudden retirement also put Dong Gang under great pressure. As a banner of Shandong football, Su burst into tears at the press conference, which immediately caused a sigh in domestic football. Although various voices such as questioning, dissatisfaction and even condemnation kept coming, Dong Gang did not explain anything at that time. A few days ago, when the reporter mentioned this matter again, Dong Gang was still unwilling to say more. "I look at this issue from the perspective of team development. I will do it whether you understand it or not."

Anyway, to this day, we still deeply regret Sue's premature retirement. Of course, we also see that new players of Taishan team are constantly emerging, and the age structure of players is becoming more and more reasonable. At this point, we may only have a sigh-someone has to pay for the reform.

Three foreign teachers in Dong Gang's eyes

Dong Gang has been in office for more than four years and has experienced three foreign teachers, from Boris and Nibo to Tuba now.

Although Boris and Nirvana ended their coaching career in Taishan team in the next few classes. However, in Dong Gang's view, it was these two men's three-year coaching that laid a good foundation for Tuba. "Their bold use of young players and their influence on the concept of players are important links in the growth and development of this team."

"Although they all paid the price of class, now we can see that after Tuba came to the team, it was much simpler to choose people. You don't have to worry too much about personnel relations, and you don't have to worry about the use of young players. As long as a new person comes out, everyone will applaud him. But realistically speaking, in the era of Boris and Naples, due to the age structure of the team, the emergence of newcomers will inevitably be resisted by some old players. " Dong Gang said that foreign coaches have also had a great impact on the concept of players. It is the ideological influence on players in recent years that makes it easier for players to accept Tuba's coaching philosophy.

In Dong Gang's eyes, Tuba is undoubtedly a very good coach. From the first contact four years ago, to the present fighting side by side, the two have forged an indissoluble bond. "Tuba is very flexible and pays great attention to communication with players. He will make players accept their ideas in various ways. At the same time, his training is also excellent, which improves the players' ability and makes the game very easy. There was a mobilization before the game, and Tuba even said,' We will definitely win this ball. We have good physical fitness and can run them to death'. Only by training well will we have this confidence. "

[Shout] From "Class dismissed" to "You have worked hard"

Dong Gang didn't want to admit it himself, but in his first two years as general manager, the fans didn't recognize him so much. From the beginning of Makassar's fiasco to the late stage of Nirvana's leadership, there was always a voice of "class dismissed" from the stands. However, with the team's performance becoming more and more stable and the results getting better and better, in the final of the Chinese Super Cup, the fans played the slogan "Dong Gang, you have worked hard" for the first time.

Dong Gang seems a little emotional when he mentions this slogan. "Fans are the kindest and most satisfying group." Dong Gang said, "I can't forget that the team still didn't abandon us at the most difficult moment."

"To be honest, sometimes I feel that I am the boss because Shandong Electric Power trusts me and entrusts me with this responsibility, so I will be responsible for the organization, but I will never forget what my ultimate goal is-that is to make fans feel happy. In the past few years, the fans have been accompanying us through ups and downs and never abandoned us, including calling me out of class. In fact, they are also paying attention to this team. They may think that as long as I finish class, the team will get better. But after all, they are not the managers of the club. Some things they don't understand. At this time, I had to bite my teeth. "

Before the Chinese Super Cup final, Dong Gang specially held a fan forum. When communicating with the fans at the meeting, he said: "People didn't welcome me and didn't like me a few years ago, but I always understood that everyone supported this team." At that time, fans cried. Dong Gang said that at that moment, he was also very emotional and felt that his efforts had been recognized by everyone. "Being affirmed by fans is both touching and happy."

The topic returned to this year's achievements, but Dong Gang said more about his regrets. "Nothing too happy. After all, we are only the second in the league. " However, when it comes to the stable development of the team in recent years, Dong Gang is still very proud. "I have always believed that football should speak with results. Our goal is not to win the championship twice at once. I hope that through our solid work for several years, the team can enter a virtuous circle; Otherwise, even if you can win the championship once or twice, there will be repetitions. I hope the team can not only win the championship often, but also become a truly strong team that can enter the top three in the league every year. I believe that the team has taken a solid step today. Even if I leave the club one day, I won't regret it. I believe I have left a club and a team for my successor. " Our reporter Song Guoqing.