Authenticity appraisal of Carocci.

If you don't want to buy fake or imitation CROCS shoes or you want to buy CROCS shoes at the counter. First of all, make sure that all the packages and gifts are complete. CROCS shoes in the counter are all packaged (shoes, brands, hooks, plastic bags, paper bags or cloth bags), and gifts are generally available (CROCS fans, CROCS mobile phone chains, CROCS frisbees, etc.). ) in order to avoid buying fakes is the first step.

Of course, when shopping online, you can tell the shopkeeper about this, or you can ask him to take a picture for you by the way. You can also check it on the spot when you receive the courier. If you think there is a problem, you can refuse the genuine products: the soles are soft and the shoes are light, which will wrinkle like human skin after wearing for a long time.

False: the material is fake, and the foot feel is similar to that of ordinary plastic shoes.

For online shoppers, the only thing they can do is to look at the real thing on the spot when they receive the goods: there is a logo of a small crocodile on the side buckle used to buckle the shoelaces, which feels very flat and has fine printing.

False: The crocodiles buckled here feel stereoscopic, because the printing technology is not up to that level. Buttons below 10 yuan in the market are basically fake. In fact, there is a good distinction between real buttons and fake buttons, and the words on the back of real buttons are very clear. And you can't scrape it off with your nails. But the words on the back of the fake button fell off as soon as they were nailed.

Perhaps you are still admiring Carochi's waterproof shoes and sandals for their bright colors and unconventional shapes. Soon, this American company with the slogan "Ugliness is also beautiful" will give you another shock: spreading resin from your feet to your body.

From plastic shoes to plastic clothes

Carochi, a famous leisure shoe brand in Colorado, recently announced that its colorful waterproof shoes will welcome a new partner-Carochi brand resin clothing. Consumers will soon be able to buy tops, shorts and skirts based on Croslite (closed-cell resin) materials peculiar to Carlo. In addition to Croslite, these clothes will be mixed with a variety of natural fibers, such as comfortable cotton or sweat-proof materials suitable for outdoor sports.

In a fashion show not long ago, Carol showed off her latest collection of clothes, including T-shirts, men's work clothes, children's shorts, trousers and skirts. These new products have been sold in the United States since June 65438+ 10 this year. A spokesman for the company said that the company has successfully applied a special resin material in shoes, namely Croslite, to spinning, so this new type of clothes will also have the advantages of lightness, durability and breathability. All women's wear will be on the market in 2008. The spokesman explained: "The production of men's wear and children's wear is relatively simple, and a little waiting will make our women's collection more perfect."

In fact, it's only five years since the name "Carol Pool" appeared. What makes this small three-person company, which originally only sold shoes for others, become the richest shoemaking enterprise in the world today?

The origin of Kaloc

In 2002, a sailor came across a kind of wooden soled shoes made by Canadian plastics company and worn in hot springs. This kind of shoes with weird appearance uses special resin material, which is later Croslite. It is waterproof and light, different from plastic and rubber, it can inhibit the growth of bacteria and fungi, and it can become softer with body temperature, more fit the contour of feet, and it is extremely comfortable to wear, which can slow down muscle fatigue. So the sailor and the founders of Carochi, Linden Hansen and George Bundke, began to sell this unique shoe. Until 2004, Carochi Company, at the suggestion of the regional manager of an electronic product manufacturing company named Ron Sinde, bought a Canadian company that mastered the production technology of Crostile resin for $5.2 million, and officially began to expand its brand.

Now, according to the latest forecast report of Piper Jaffray, an American investment company, Carocci's sales this year will reach 820 million US dollars, far exceeding 354 million US dollars in 2006. The company's production capacity is also increasing rapidly, reaching 5 million pairs of shoes per month. Since its listing in February 2006, the company's share price has soared by 365,438+00% to US$ 43 per share, making it the richest shoemaking enterprise in the history of shoemaking.

At present, Karochi has been sold in more than 80 countries around the world, including America, Europe, Africa and Asia-Pacific region, and entered China in 2006.

"Ugliness is also beautiful"

I believe many people are deeply impressed by Carol's unique advertising slogan "Ugliness is also beauty". In fact, this kind of clogs-type plastic big-headed shoes has been unceremoniously rated as the ugliest shoes in history after Ugg boots by many fashionistas. However, the charm of Kaloc has also captured more people. Some people commented that this is an inspirational slogan, which makes all things that are not beautiful become confident and suitable for people who are not confident.

First of all, many children like this kind of colorful shoes very much; Housekeeping mothers also favor it because plastic is easy to clean; Animal protectionists, elderly people who are prone to wrestling and medical staff who want to make their feet easier also like it. More importantly, these "ugly shoes" have appeared on the feet of some international superstars: faith hill, a famous American country singer, Matt Damon, a Hollywood movie star, and Al Pacino, an actress, are all loyal supporters of Carol Chi; Even US President George Bush was photographed wearing a pair of gray Carlo sneakers!

Unlike many well-known brands that pay too much attention to appearance, the three founders of Karochi have the same ideal from the beginning, hoping to inject fashionable and fun elements into the most comfortable shoes. Comfortable design, gorgeous colors and unique resin materials are the main characteristics of Karochi. In the words of Carochi brand lovers, shoes are particularly comfortable, and they follow their feet as if they were on their feet.

Carol also cooperated with Disney Company to design the hole in the shoe in the shape of Mickey Mouse's head, which is especially popular on holidays. With the release of Disney movies, in 2007, Kaloc produced Disney-themed shoes. This strategy aims to help Karochi firmly grasp the changing population, that is, the youth market. Authentic: Because it is a molding, there will be burrs occasionally, but there will be no problems with letters and details.

Fakes: Some fakes ignore details or the counterfeiters have poor English. There will be misprinting or reverse printing of English letters. Some places look worse. Authentic: Due to the special fabric, even if the genuine product has slight creases and prints, it can be recovered by blowing with an electric fan.

False: I haven't tried this, but I don't expect it to have a real reaction.