Yunnan launches boutique tourist routes! 202 1 Lu Wen's new product promotion meeting was held in Guangzhou.

On March 23rd, just before the "Qingming Festival, May Day" holiday, the "New Products in Yunnan"-2021New Products Promotion Conference in Lv Wen, Yunnan was held in Guangzhou China Hotel. There are about 200 enterprises participating in this promotion meeting in Guangzhou. Many cultural tourism enterprises from Yunnan introduced their unique new cultural tourism products to the guests present, displayed Yunnan's rich tourism cultural resources, and sincerely invited tourists from all over the country to travel to Yunnan and feel the beauty of the southwest frontier in terms of landform, climate, biology, nationality and culture.

Promote the reward and compensation policy and encourage cultural tourism enterprises to innovate new cultural tourism products.

Zhang Biwei, the second-level inspector of Yunnan Provincial Department of Culture and Tourism, said at the meeting that in order to protect the "golden signboard" of Yunnan tourism, in 2020, Yunnan Province issued "Several Measures for Yunnan Province to Support the Cultural Tourism Industry to Respond to the COVID-19 Epidemic and Accelerate the Transformation and Development" to encourage Yunnan cultural tourism enterprises to launch a number of high-quality line products with effective reward and compensation policies.

From July to June, 2020, 65,438+February, there were 243 enterprises selling new products of Lu Wen on the "Tour Yunnan" APP, and 502 new products of Lu Wen were sold online, with 76 models with monthly sales exceeding 300,000 yuan, and the total online sales of new products of Lu Wen reached159.73 million yuan. By the end of last year, 39 line products of 13 cultural tourism enterprises had passed the expert review and were publicized in official website, the Provincial Department of Culture and Tourism. It is estimated that the reward will be 8.4 million yuan.

Lv Wen New Products Empower Yunnan High-end Quality Tourism.

At the promotion meeting, Li Yumin, Secretary General of Yunnan Tourism Association, said: "We hope to build a linkage development mechanism of' government building, industry guidance and enterprise cooperation' and a long-term cooperation mechanism between supply and demand markets. Under the leadership and support of the provincial government, through the professional organizations of industry associations and industry endorsements, the precise docking and close cooperation between enterprises in the two provinces have been formed. "

Yunnan Doudou Holiday International Travel Service Co., Ltd., Kunming Youxiake Travel Service Co., Ltd., Yunnan Jiatu International Travel Service Co., Ltd., Yunnan Saiwen Kale International Travel Service Co., Ltd., Yunnan Leke International Travel Service Co., Ltd., Kunming Tropic of Cancer International Travel Service Co., Ltd. and many other cultural travel enterprises have introduced their products.

Yunnan Doudou Holiday International Travel Service Co., Ltd., which has ten years' experience in recuperation management, has launched a leisure travel route to visit Yunnan according to the four seasons. Kunming Youxiake Travel Agency Co., Ltd. has launched a charming 7-day paradise hiking tour product ... All enterprises presented a visual feast for the guests present with six series of new products of Yunnan Literature Travel, namely "Cultural Travel Integration, Ecological Health, Research Examination, Outdoor Sports, Rural Tourism and Border Cross-border Tour".

"This promotion will bring out our cultural tourism enterprises and promote our products. The positioning of the government will also enable us to better promote quality tourism. " Yellow River, chairman of Yunnan Doudou Holiday International Travel Service Co., Ltd. said.

The promotion meeting will be held in Shenzhen and Hangzhou on March 25th and 30th, respectively, to show the new products of Lv Wen, Yunnan to more people who love traveling and Yunnan.

Editor Gu Qinghua

Proofreading Liu

Editor Zhao Rose