Hot pot restaurant activity plan

Hot pot restaurant activity plan

In order to ensure that the activity is carried out scientifically and orderly, it is often necessary to formulate a careful activity plan in advance. The activity plan is the strategy of the entire activity and can provide guidance for the activity. direction. What issues need to be paid attention to when formulating an activity plan? Below is the hot pot restaurant activity plan I compiled for your reference. I hope it can help friends in need.

Hot pot restaurant activity plan 1

1. Activity theme

Pure fragrance can be smelled, health can be seen - XX (store name) celebrates the festival and welcomes New Year's Day

2. In-store decoration

For decorations, you can choose some Chinese knots, traditional window grilles, etc. and stick them in a prominent position in the store to show the festive atmosphere.

Employee clothing. During the New Year’s Day, employees can also dress to fit the festive atmosphere. Female employees can wear red cheongsam and other ethnic costumes to set off the New Year atmosphere.

3. Time Arrangement

In principle, the planning plan for the overall event should be formulated before December, with enough time reserved for execution. If any problems arise, there will be time. Modify the response. A schedule is provided for reference only.

1) Develop a specific layout plan and publicity plan from December 1st to 8th;

2) Determine the drinks and menu for the event from December 5th to 15th; < /p>

3) Approved cultural programs from December 5th to 15th;

4) Christmas decorations and arrangements from December 15th to 20th;

5) On December 23, make all preparations for Christmas activities and determine the person in charge of each link;

6) December 26 to December 30, New Year’s Day decorations and arrangements;

7) On December 31st, Qian will make all preparations for New Year’s Day activities and determine the person in charge of each link.

4. Poster design

Whether it is Christmas or New Year's Day, when making theme posters, the restaurant needs to decide according to the style of its own store to highlight the characteristics of the store. And it should be eye-catching and placed in the most conspicuous position of the restaurant:

Generally speaking, the style is required to match, such as a more traditional Chinese restaurant. During Christmas, you can choose to display the characteristics of your restaurant while incorporating Western elements. , a design method that combines Chinese and Western styles; during New Year's Day, festive elements can be added to the antique atmosphere of the restaurant; and for emerging fashionable restaurants, whether it is Christmas or New Year's Day, some comparisons can be added to posters and leaflets Lively illustrations, use brighter colors; if it is a high-end Western-style restaurant or cafe, then posters and leaflets can highlight Western traditions during Christmas, and some elements with Chinese characteristics can be added during New Year's Day.

5. Advertising

1. Online promotion: The Internet has become the mainstream of today's era, so Weibo, WeChat public accounts, etc. are used to publish this event on the Internet. From the promotion of the event to the conduct of the event, taking photos and publishing them on the website to promote the event, and selecting lucky fans to participate for free to attract public attention, Weibo and WeChat marketing must be in place;

　2 . Group buying promotion: In recent years, group buying, an emerging consumption model on the Internet, has suddenly emerged. Many young fashionistas will also choose group buying as a preferential way to consume. In this advertising campaign, you might as well add a group buying model to attract mass consumption;

3. Create a Christmas or New Year’s atmosphere through store decoration. During Christmas, you can use Christmas trees, Christmas hats, etc. Attract consumers to the store in conspicuous places outdoors;

4. Make festive promotional display stands and roll-up banners for publicity;

5. Make electronic screens to promote our Christmas to new and old customers New Year's Day activities;

6. SMS promotion: Send Christmas and New Year's blessing text messages to existing new and old customers in groups to promote holiday promotions.

6. Activity Arrangement

1. Set a theme

Set a theme for this event, such as "Merry Christmas, enjoy delicious food", "Celebrate On New Year's Day, XX Restaurant will be with you" and so on;

2. Set up a special cultural wall "Celebrating Christmas and Welcome New Year"

On one side of the restaurant lobby, a special "Celebrating Christmas" The special cultural wall "Welcoming the New Year" is used to decorate the festive atmosphere of the hotel restaurant in this special way. The entire cultural wall is filled with snowflake pendants, Santa Claus statues, golden garlands, small stars, etc. Employees write their own words on the cultural wall Customers can also write their own messages on Christmas blessings and New Year's expectations. The active cultural atmosphere makes everyone more confident when the New Year arrives.

7. New Year’s Day Special Activities

1. Add the activity of “distributing red envelopes”, and the red envelopes can be given as vouchers for our store.

2. Set up a lottery session

3. Special food:

4. New Year’s Day food activities

5. Develop a “New Year’s Package” ", a certain discount will be given when ordering a set meal.

6. Each table can get a special snack of the restaurant during New Year's Day

7. Add the name of New Year's special dishes to highlight the festive atmosphere

8. Copywriting

During New Year’s Day, Western restaurants and cafes can incorporate some traditional Chinese elements, while Chinese tea restaurants and traditional-style restaurants can use traditional Chinese classical cultural poetry to do some promotion.

9. Background music hot pot restaurant activity plan 2

December 25th every year is the day when believers commemorate the birth of Jesus. It is called Christmas and is the most important day of the year in Western countries. The grand festival can be compared with the New Year, similar to the Spring Festival in our country. New Year's Day is the beginning of celebrating the New Year. Celebrating New Year's Day can be said to be a custom in various countries and regions around the world. In our country, New Year's Day has been included as a legal holiday. If various hot pot restaurants take this opportunity to launch corresponding promotional activities, they will definitely get twice the result with half the effort and have a good effect on building brand awareness. Let me provide you with the 20XX hot pot restaurant Christmas and New Year’s Day promotion planning plan.

1. Purpose of the event

Christmas and New Year’s Day are two important festivals in the West and China. They are also the peak periods for people’s consumption, and many businesses will increase their promotional efforts during this period. , attract customers. Therefore, a good promotion plan is essential during the festival. This will not only increase profits, but also enhance the popularity of the hot pot restaurant, create a larger source of consumer groups for future operations, and make better preparations for future development. Solid preparation.

In addition, by carrying out a series of promotional activities such as restaurant atmosphere creation, discounts and on-site interactions during the Christmas and New Year's Day periods, the purpose of increasing the restaurant's operating sales revenue during the double festival period is achieved, while at the same time improving the restaurant's performance in this period. Brand awareness in the region, good corporate image and high-quality products and services in the minds of consumers, especially the surrounding public and student consumers, will prepare the hotel and restaurant for subsequent promotional activities such as New Year's Eve dinner and Lantern Festival. Customer resource preparation.

2. Activity theme

Colorful Christmas passion and New Year’s Day gifts will continue

3. Activity time

December 20, 20XX -January 5th

4. Activity content

Main activity: During the activity, all customers who consume in our store will enjoy a 20% discount. During the period, students (drink discounts) who dine with more than ten people can enjoy a 25% discount on drinks with their student ID cards.

It will no longer be included in the total activity discounts)

Activity 1: Continuous gifts for consumption: (The cost based on is the final actual consumption)

December 20, 20XX--20XX On December 27, 2020 (excluding Christmas Eve)

Any one-time consumption of 400 yuan or more will receive a pair of Christmas gloves worth 20 yuan

Any one-time consumption of 600 yuan or more Give away a Santa Claus worth 35 yuan

Anyone who spends 800 yuan in one time will receive a Christmas tree worth 50 yuan

December 28, 20XX - January 20XX 5th (excluding New Year’s Day)

Any one-time consumption of 400 yuan or more will give you a pair of cartoon rabbits worth 20 yuan

Any one-time consumption of 600 yuan or more will give you a pair of cartoon rabbits worth 35 yuan A set of Chinese-style tea sets worth NT$ 800. Any one-time purchase of NT$ 800 or more will receive a Chinese pair worth NT$ 50. Note: Before launching this plan, we will go to a hotpot restaurant to check it out. After investigation, according to the boss, the average consumption per table is more than 350 yuan, and the dinner should be about 600-800 yuan, so this activity is planned to give gifts according to the consumption amount.

Activity 2: Activities on the 24th

1. All waiters wear Santa hats, and then ask the waiters to dress up as Santa Claus and elk, and give candies and gifts to customers during the peak passenger flow period. Chocolates and trinkets

2. Christmas red envelopes: Hang red envelopes on the Christmas tree in the open space of the service desk in the store. The names of the gifts are written in the red envelopes (consumption vouchers, drink vouchers, snack vouchers, food vouchers, Christmas vouchers). mascots, New Year's cards, etc.), and invite customers to come up and choose red envelopes at the specified time (20:00-22:00) (one customer per table, choose a red envelope)

3. Launch Christmas discount dishes every day The table comes with a plate of mutton and pork belly, as well as a Christmas discount set meal (with a purchase of over 500 yuan)

4. Customers who spend more than 300 yuan at a time will be issued a New Year's Day discount voucher of 50 yuan, and during the New Year's Day event Vouchers can be used for purchases in the store, and only one voucher can be used per table.

5. Students who gather for more than ten people at a Christmas Eve dinner can enjoy a 20% discount on drinks with their student IDs (the drinks discount will no longer be included in the total event discount).

Activities on New Year’s Day:

1. Big Red Happiness: Customers who enter the store with red items will be given a red spicy pot bottom designed for New Year’s Day (for preference) Those who like spicy food prepare) soup

2. The waiters in the store all wear red work clothes and say hello to customers entering the store (Happy New Year, auspicious Year of the Dragon)

3. Launch a variety of New snacks and special dishes can be processed on traditional Chinese New Year foods, such as rice cakes, spring rolls, platters, etc. Hot pot restaurant activity plan 3

As the temperature gradually rises, the off-season for catering is coming quietly. Facing the difficult stage of operation, especially the "gutter oil" incident that occurred in the catering industry in the early stage, its adverse impact is great , during the operation of the head office, the following operational suggestions are put forward to each franchise store:

Start extending with innovative ideas, strengthen publicity to stimulate consumption, strengthen customer relationship maintenance, increase attendance and popularity; strengthen internal standardization of the Six Constants Management to ensure quality to achieve a smooth transition into the off-season, and strive to make a slight profit without losing money.

1. Strengthen the six normal standardized management:

(1) Strengthen service quality: emphasize the enthusiasm for customer service, standardize details, improve the spiritual aspect and quality education of our store employees, and increase Customer satisfaction.

(2) Standardize and stabilize the quality of soups and dishes: It is recommended that franchise stores that have not implemented disposable ingredients packages in view of consumer trends should immediately improve them and process them on site. (Contact the company for specific operation methods). Eliminate the backlog of dishes due to poor business and ensure the freshness and deliciousness of daily dishes and soups.

(3) Keep all parts of the store clean and hygienic, and create a warm, lively, comfortable and safe dining environment for diners. Improve the soft and hard environment of the store to ensure the fresh, cool, refreshing and fresh characteristics of summer operations.

2. Strengthen publicity and marketing:

Through a series of continuous planning activities, attract customers, increase popularity, and directly improve sales performance; in order to improve your brand image, you must pay attention to corporate reputation construction, and make a perfect plan for this project and work hard to implement it. The suggestions are as follows:

1. Strengthen customer maintenance, and ensure that customer visits, phone calls, and text messages are not slack during the off-season.

2. Set up a marketing team: set sales volume and incentive mechanism, and develop marketing strategies through multiple channels. The single store manager should also be an excellent marketer and the leader of the marketing team. All employees should be marketers of a single store to increase employees' enthusiasm for sales and carry out all-employee marketing.

3. Activity title:

A: Free drinks: buy two beers and get one free, drink more and get free/reserve a seat and get 2 bottles of beer, etc. Launch refreshing drinks based on the eating habits of local customers. Such as: white fungus soup, sour plum soup, iced watermelon or sago. Note: Ensure the beer or beverage is frozen effectively and in sufficient quantity. The time can be initially set from late May to the end of August, and the period will be adjusted according to actual operation conditions.

B: Give commemorative gifts:

Take-home desserts: After customers have their meal, the restaurant gives customers take-home desserts with exquisite and beautiful packaging. It’s also great publicity for restaurants. For men who attend too many official banquets and cannot take care of their families and children, the beautiful desserts they bring home have a special effect.

Toys for children: For customers who bring children to dine, small toys for children are prepared. A common method used by KFC restaurants to attract children is to continuously launch small toys with the KFC logo. Children clamor for adults to take them to KFC restaurants in order to obtain small toys.

Free cooling enjoyment card (issued to guests in the form of vouchers. For purchases over 100 yuan, 4 bottles of **Cheng beer or fresh cucumber juice or watermelon juice is preferred. For purchases over 50 yuan, 2 bottles will be given for free. bottle; and so on, it can be saved for next time, if the amount does not reach the corresponding amount, the selling price will be charged).

C: Linked promotion with chain stores

If you spend a certain amount of dining in this restaurant, you will be rewarded with a shopping voucher from a certain store; or if you spend a certain amount of shopping in a chain store, you will be rewarded with dining in a certain restaurant. Vouchers. Anyone who spends RMB 50 or more in one-time shopping at supermarkets or shopping malls (requires contact with Luo) will receive a RMB 10 meal coupon from Bajiang Water Store (two meal coupons can be used when the total consumption in this store exceeds RMB 100, and so on). Note: It cannot be shared with the main activities of each store. It can be extended.

D: Low price, discount

Launch or increase the series of cold stewed dishes (popular and refreshing), which are sufficient in quantity and low in price, which can enrich the products and increase consumption appropriately. You can choose the mid-level pricing promotion method of "free tasting of new products" with 2 servings (one meat and one vegetarian) per table.

Lunch discount There is less traffic at lunch, so the lunch discount can be increased to 70-85% off to attract consumers.

Specific identity discount: You can sign a contract with a certain corporate merchant, and you can enjoy a ** discount when you come to our store with the merchant's "** card".

E: Consumption Points

Points Card

In order to attract customers to continue to come to the store for consumption, a "passport" is issued to the first-time customers. This small Write down the date of your first visit to the store for consumption in the book. If you hope that customers will bring their "passport" to dine in the future, you can use this to give points. When the points accumulate to ** points, the cardholder can enjoy ** preferential policies or gifts in our store. .

3. Publicity channels:

Mainly adopted methods: phone calls, cloth copies, text messages, water sign photos, DM orders, advertisements in elevators, traffic radio stations, etc.

4. Planning focus

1. Highlight promotional activities to satisfy diners' desire to take advantage and attract popularity.

2. Promote the new decoration to satisfy the diners' preference for the new and the old.

3. Emphasize service upgrades and compete with competitors through differentiated competition. You cannot compare scale, decoration, or service with your competitors.

4． Explain the price to satisfy diners' long-term consumption psychology of seeking benefits.

5. It is recommended to eat healthy hot pot and green hot pot, and highlight food safety and hygiene. The theme of "It doesn't get angry or bad is that the river water is so cool".

6. Medium and large stores should choose appropriate publicity and promotion activities or extend the activity cycle to deepen and consolidate brand awareness. The operation gap of medium and large-sized stores is very obvious during this period, and they need to find ways to ensure customer flow.