Business plan of syb milk tea shop

Lead: Nowadays, business plans are applied in many places. A perfect business plan can enhance entrepreneurs' self-confidence, make them feel more easily controlled and have more confidence in business. Presumably, many people are worried about how to make a business plan. The following is the business plan of syb tea shop that I compiled for you. Welcome to read and collect.

I. Introduction of the Project

(1) Project background

In 2007, Tea Tea was born in Tai 'an District, Taipei. Modern China Tea Shop adheres to the concept of making every cup of tea with care and making every customer feel healthier and more delicious. In just five years, Modern China Tea Shop has developed from a stingy tea shop in the business circle of National Taiwan University to a boutique fashion tea chain company with nearly 200 stores in Taiwan Province Province. While appreciating the long-standing tea culture in Chinese mainland, I deeply feel that tea entered the mainland market in 20 12 in order to provide high-quality tea service through franchise chain operation and let more people in China experience high-quality tea culture in Taiwan Province province.

(2) Project introduction

"Brand is the guarantee of quality". Although some people say that they are not superstitious about brands, they still agree with this statement in their hearts. Opening a brand milk tea shop will make consumers feel more at ease. Tea insists on always insisting on quality and health! Achieve the first brand of healthy drinks! The principle of product development is to bring the healthiest products to consumers.

③ Market prospect

At present, milk tea is one of the favorite drinks for young people and urban white-collar workers. Drinking milk tea has become a fashion trend. And with the popularity of milk tea, their demand for milk tea will be greater, and the market for milk tea will be broader. Moreover, there is no difference between off-season and peak season, and milk tea can be made all year round. The ups and downs of the market will not be too great, and the income is guaranteed.

The target consumers of hi-tea are young people and urban white-collar workers, which is consistent with the mainstream consumer groups of milk tea. Its market segment is the mid-market, highlighting quality. With the improvement of people's living standards, the demand for quality is getting higher and higher, and inferior milk tea will inevitably be eliminated. It is an inevitable trend that milk tea tends to be quality.

Second, the industry analysis

I. Current situation of the industry

The beverage industry to which milk tea belongs is constantly developing, and various products emerge one after another. Milk tea develops rapidly because of its variety and changeable taste. With the emergence of bubble tea in Taiwan Province Province, milk tea has quickly swept the country, and various milk tea shops have mushroomed in the streets of the city. After more than ten years of evolution and development, consumers are more and more rational in their consumption of milk tea and pay more and more attention to the quality of milk tea. This has slowed down the development of tea shops, and investors are demanding higher and higher quality of milk tea.

The rapid development of tea shops also means fierce competition for milk tea. Milk tea is also developing in two opposite directions: first, middle and low-grade milk tea shops fight price wars to win more customers; The other is the quality of high-end tea shops, with excellent quality, good environment and high price. Both have their own consumer groups, but the consumers of milk tea are more middle class. Therefore, a tea shop with moderate price and guaranteed quality will be more favored by consumers.

SWOT analysis

Advantage analysis

(1) Milk tea is sold and consumed now. Moreover, most of the products of the tea shop can be used as both cold drinks and hot drinks, and there is a market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary materials and additives. The main ingredients are red beans, peanuts, pearls and raisins. Therefore, while drinking milk tea, there is also the pleasure of "eating". Other drinks provide a single additive, which cannot be compared with milk tea.

(3) The facade can be large or small, with small one-time investment, low risk, short investment return period and high rate of return.

(4) The technical threshold for opening a tea shop is low and the operation is simple. It can be operated in a few days after training, and there are few operators, usually about three.

(5) Milk tea has 10 series 100, with a wide variety and strong selectivity. Milk tea includes milk tea, fruit juice, tea, smoothies and coffee series.

(6) The brand and quality of milk tea are guaranteed, and the product development principle of "zero creamer and zero fruit powder" is adhered to.

Disadvantages: analysis of disadvantages

(1) The low threshold of capital and technology for tea shops is both an advantage and a disadvantage. Because of the low threshold of capital and technology, many people can open milk tea shops, and the milk tea market can easily reach saturation, and the focus of competition lies in price competition.

(2) The added value of milk tea is low, so it is impossible to dig out the memorable connotation.

(3) The business of tea shop depends largely on the location of the shop. Consumers who buy milk tea generally conform to the principle of proximity, and they will not run far for a cup of milk tea.

(4) The quality of the store products directly depends on the quality of the raw materials he uses. Moreover, the source of raw materials is transparent, and successful shops are easy to be copied by others, and it is difficult for shops to operate for a long time.

(5) Due to the media propaganda, consumers' cognition of milk tea is wrong, and they think that milk tea is "pigment water with essence and sugar".

(6) Without the ability to research and develop raw materials, we can only passively accept raw materials provided by manufacturers, so that our own products are not unique.

Opportunity: opportunity analysis

With the continuous promotion of milk tea, the "zero milk essence and zero fruit powder" emphasized by milk tea has formed a deep impression in the minds of some consumers, and it is used as a quality standard to measure milk tea. Therefore, as long as milk tea franchisees spare no effort to publicize and emphasize this concept in the process of opening stores, so that it is deeply rooted in the hearts of the people, consumers will regard it as the quality standard for evaluating milk tea. When other brands can't do this, they will naturally choose milk tea. "Zero milk essence and zero fruit powder" is the USP of milk tea, which is a unique consumption proposition.

Threat: threat analysis

(1) The quality of tea shops is uneven, and the price of middle and low-grade tea shops is relatively low, which is attractive to some consumers.

(2) Milk tea is a substitute product, and consumers can choose other drinks to replace milk tea. Therefore, opening a tea shop should not only compete with other milk teas, but also compete with other kinds of drinks.

Third, product introduction

Milk tea has developed more than 10 series and more than 100 products, which are divided into three types: cold, warm and hot, and have a market all year round. Moreover, milk tea will launch new products every season, as the main product of this season, to ensure product upgrading. The milk tea menu can be adjusted freely according to the local actual situation and sales situation.

Fourth, the location of the store

In addition to the location around the university, we can also pay attention to the development trend of regional economy, income level, planning and population quality, and focus on the quality and quantity of passenger flow, purchasing power and the quality of shops themselves, so as to choose shops with low cost and great value-added potential. Specific reference is as follows:

Location selection of regional stores

A shopping mall/supermarket/commercial pedestrian street in the downtown area

Food and beverage area flavor food street p paging title e

Recreation area playground/large entertainment square/tourist resort

Universities/primary and secondary schools in the campus

Business district office building

There are four factors to pay attention to when choosing a store:

First, the gold content of the site must pay attention to the flow of people, consumer groups and purchasing power. The size of passenger flow directly affects income.

Second, forward-looking site selection pays attention to policy changes such as municipal planning, demolition and transformation, turning humble places into golden lots and paying attention to business opportunities in development lots.

Third, the cost performance of shops is different in lots, surrounding environment and traffic conditions. And the store rent gap is very large. We should fully consider the cost performance of shops. For franchisees stationed in the commercial plaza, besides considering the rental price, they should pay more attention to the management and business model of the shopping mall.

Fourth, break up the alliance into parts, unite with the merchants with good location and sublet the space, so as to have a good location and save a lot of money.

In addition, to open a shop, you need to apply for industrial and commercial business license, tax registration certificate and health permit at the industrial and commercial bureau, tax bureau and health station respectively. The price of the license varies from place to place. For details, please go to the place where the license is issued.

Five, shopping mall personnel planning

It is best to have three or four stores, divided into three classes in the morning, middle and evening, alternating in turn. General mall operators should ensure that there are more than two people, and there are fewer people in the morning and evening, and only one person can be arranged on duty. According to the performance of shops, we can also formulate a reward and punishment system, and give appropriate rewards and punishments according to their performance, which can stimulate their enthusiasm for work.

Six, marketing strategy

When opening business and holidays, doing some activities can attract consumers' attention and increase sales. When business is slow, you can also do some activities and use various means to stimulate the market and increase sales. This milk tea company has produced a promotion brochure, which contains cases of holiday activities throughout the year. Managers who don't know how to carry out the activities can refer to it appropriately.

Seven. budgetary revenues and expenditures

As shown in the figure:

Store name of investment analysis project

The initial investment brand joining fee is 20,000 yuan (the first and top five companies in the region join, free of joining fee and enjoy more preferential treatment).

Quality deposit (refundable) 5000 yuan

The equipment cost is 9000 yuan.

Decoration fee (depending on the size of the facade) 1 1000 yuan.

The first purchase of raw materials (according to personal circumstances) is 8000 yuan.

The total is 50000 yuan.

Monthly raw material input cost (calculated as a percentage of gross profit) 15000 yuan/month.

Rent (subject to local conditions) 2500 yuan/month.

Salary of personnel (subject to actual employment) 1200 yuan/person *2=2400 yuan.

Equipment loss 80 yuan/month

Miscellaneous expenses such as water and electricity 1000 yuan/month.

The total is 20980 yuan.

Monthly Income Business Hours 9: 00 am-22:

Average consumption 4 yuan/person

Daily income (depending on the flow of people) 1200 yuan.

The monthly income is 36,000 yuan

The monthly net profit is 15020 yuan.

The annual net profit is 180240 yuan.

Eight. Risk and risk management

(1) Received counterfeit money: It is better to prepare a money detector. Not only those in 50 yuan and 100 yuan need to be inspected, but also those in 20 yuan have counterfeit banknotes. Better check it. We should also prevent some people from cheating in payment.

(2) Missing the bill: When there are many people, don't panic when guests flock to prevent someone from taking drinks without paying.

(3) Anti-theft: Take anti-theft measures and install monitoring cameras if possible.

Nine, long-term planning

After a store is successful, it will choose to open more stores. If several stores are successful, it will further choose to be the agent of milk tea, forming a scale effect.

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