All elements are required to revolve around the theme appeal and must be coordinated with the theme appeal. All elements that do not meet the store's appeal must be eliminated. These elements include

All elements are required to revolve around the theme appeal and must be coordinated with the theme appeal. All elements that do not meet the store's appeal must be eliminated. These elements include the space division of the store, the classification of products, and the style of display racks. , the display layout, the use of color methods, the coordination of in-store decoration, and even the design of store VIs and promotional posters, the clothing of staff, etc. (2) The promotional materials are vivid and build the basis of impression. In other words, through various publicity methods, customers can recognize the theme appeal of the store, recognize the store's business positioning, identify with the store's core appeal, remember the store's positioning style, and be interested. Be interested in the products in the store, be interested in the promotions in the store, and enjoy the pleasant atmosphere created in the store. For example, a good name that sounds easy to pronounce. The name should have a certain meaning or make customers have a good association. It would be better if there are some good stories behind the name. In addition, the promotional elements must be consistent with the core appeal of the daily chemical store. Including signage, advertising language, store VI, promotional posters and labels, shelf labels and price tags, design of gifts and souvenirs, shelves and background layout behind the cashier, etc. The application of this series of promotional elements is to give customers a rich and vivid feeling, associating them with the product value and concept style of the store, so that they can remember the daily chemical store, be willing to buy products in the store, and be willing to promote it everywhere. The impression of a daily chemical store. (3) Diverse display shelves to build an experience situation. Display elements refer to the overall structural combination of the store based on shelf display facilities and in-store display area distribution, including exterior window display, in-store area division, diverse display props, and clear zoning instructions. When displaying, you should mainly pay attention to: ①Plan the display classification and combination of all goods. For example, first distinguish the skin care products area, cleansing products area, makeup area, tools area, other care products area, etc. for classification and partition display; then consider the relevant combinations and organize related products according to the idea of ??category management. Display and combine again; ② Check the selection and actual effect of display shelves. Because different products are displayed on different shelves, the value of the goods will be different, and the consumption concepts will be different. For example, products that are normally sold are displayed on the main shelf; low-priced and high-volume sample products should be displayed in cupboards. Customers can choose at their own discretion; new products should be launched with end shelves; large hot-selling and main products can be displayed on small stands; high-end brand products can be elegantly displayed in back cabinets against the wall, and at the same time, lighting and lamps can be used to create class and value Feeling and so on. ③Color management of display layout and application of display principles. Good color management will prevent customers from visual fatigue when browsing in the store, and help them recognize the differences between products. The display principles are based on different color styles, series expressions, and specifications. Most toiletries and care products can be displayed horizontally in the same specification and vertically in the same series, while skin care products can be displayed horizontally from low to high or from high to low. For some personal care products, horizontal combinations of the same height can be considered, so that the spacing between upper and lower shelves can be changed, allowing customers to feel that the layout is diverse and rhythmic, etc. (4) Product related combination, diversified layout and display of product elements with the related combination of category management as the main idea, that is, when laying out and displaying, consider stimulating customers who browse the store to be interested in and pay attention to the product, and be able to learn about the product. While the sense of value generates trust and consumer desire, it is also conducive to generating one-stop shopping demand for related products, and is also conducive to generating the idea of ????purchasing other similar products next time. This is closely related to the brand concept and appeal slogan of each product in the store, the combination and placement of related products, and the display method by category. The most common method is to combine seasonal products together, such as sunscreen series products. Sunscreen, sunscreen lotion, sunscreen spray, after-sun repair lotion, repair mask and other products are combined; for example, the autumn and winter women's skin care products series are combined, even if they are different brands.(5) The promotion layout is rich and diverse. The purpose of the promotion layout is to give customers a sense of comfort, so that customers can discover different promotion methods when shopping in different product areas and displays. Here are some ideas Buy it and see what you want. This one is a good deal and the second one is half price. It gives customers the feeling that there are many discounts in the store and many products are hot-selling. It makes customers feel like they are in a hot-selling atmosphere. Decisions to purchase different products. Therefore, when arranging promotional activities, it should not only be about price discounts, but also include content that responds to theme activities, promotion of consumer consumption concepts, and presentation of consumption situations. There are a variety of promotion methods to present layout combinations in different areas. This It is an atmosphere creation that combines category management, concept promotion, vivid display and product appeal, plus diversified promotion methods to promote sales behavior. The purpose is to provide customers with a rich, diversified and situational shopping environment, and experience The affordability and urgency of shopping. Therefore, promotions also need to be laid out. We cannot just consider arranging two or three types of promotion activities in the store, but different promotion methods in different areas and different shelf layouts, so that customers can feel that the products are rich and colorful while walking and looking at them. While the display is diverse, you should also feel that the design of different promotional activities brings different surprises. Anything attractive, whether it is through publicity appeals, product presentation, display methods; or other consumption concept guidance, as long as it can stimulate people's desires, make people impulse, arouse consumers' enthusiasm, and be willing to put in shopping on the spot. Baskets, promotional ideas and promotional methods that generate purchases, and promotional methods are all in line with the scope of promotional elements.