Jiangnan Buyi was fined 800,000 yuan for displaying incomplete map on official website

Recently, Jiangnan Buyi Decoration Co., Ltd. (referred to as: Jiangnan Buyi), which was once accused of printing cult patterns on children’s clothing, found that the map previously displayed on its official website had incomplete representation of China’s map boundaries and omissions, etc. problem, and was recently fined 800,000 yuan by the Market Supervision and Administration Bureau of Xihu District, Hangzhou City, Zhejiang Province.

In addition, recently, Jiangnan Buyi was once again accused of having “weird” patterns and slogans on children’s clothing, raising questions.

The Credit China website shows that on May 9, 2022, the penalty decision made by the Xihu District Market Supervision and Administration Bureau stated that on September 28, 2021, the bureau discovered that a sub-page of Jiangnan Buyi’s official website displayed a map picture. The land area of ??the map is orange and the ocean area is black. The land color of mainland China, Taiwan, China and Hainan China is consistent with the color of the ocean, which is black. It has been identified that the boundary lines on China's map are incomplete. Taiwan Island, Hainan Island and the South China Sea Islands cannot be clearly seen. There are also problems with Aksai Chin and southern Tibet missing from the existing boundaries...? The page involved was an Internet advertisement. As an advertiser, the party concerned violated the provisions of Article 9 (4) of the Advertising Law. Advertisements must not damage the dignity or interests of the country or disclose state secrets. In accordance with Article 57 (1) of the Advertising Law, a fine of 800,000 yuan is imposed.

Notice that recently, some netizens reported that Jiangnan Buyi once again had a "weird" design. According to previous media reports, Jiangnan Buyi printed English content such as "I'm scared", "I hope they stop", etc. on a children's clothing design with the theme of "My Best Friend". The illustration shows a child with twisted limbs falling on the ground. on the ground, with two children standing behind and watching. In addition, other netizens pointed out that a pattern of suspected poppy fruit appeared on a children's dress sold by Jiangnan Buyi.

According to media reports, Jiangnan Buyi customer service stated that the controversial patterns and English on the above-mentioned children's clothing represent the wild imagination of children, so if you mind buying it, be careful. The pattern on the skirt is not poppy, it belongs to the angiosperm phylum, and the prototype is a plant with many fruits. Jiangnan Buyi's children's clothing designs caused controversy last year.

In September 2021, the printing of some products of the Jiangnan Buyi children's clothing brand jnby by JNBY was accused of being violent, dark and even racially charged, hell, Satan and other "cult style" patterns, and some were printed with Text content such as "Welcome to hell", "let me touch you", etc. are not suitable for children. In response, jnby by JNBY issued an apology letter on its official Weibo account, stating that it would immediately remove the product series involved from the shelves, withdraw relevant promotional materials, and set up a special team to initiate self-examination. At the same time, channels for consumer returns will be opened.

On September 26 of the same year, relevant departments in Hangzhou’s Xihu District interviewed Jiangnan Buyi and ordered them to immediately remove the children’s clothing involved. At the same time, an investigation team composed of the district market supervision bureau and other departments and local streets was established to investigate the incident.

Jiangnan Buyi’s official website shows that at present, Jiangnan Buyi’s brands include JNBY, Sketch, jnby by JNBY and other brands. Among them, jnby by JNBY is a children's clothing brand launched by Jiangnan Buyi Group in 2011. The children's clothing that has recently aroused doubts among netizens belongs to this brand's series.

Public information shows that Jiangnan Buyi was registered and established at the Zhejiang Provincial Administration for Industry and Commerce on June 21, 2011. The company’s business scope includes various types of clothing, home textiles, etc.