What is the controversy caused by the bank's "bride price loan" poster?

Around March 16th, Jiujiang Bank's "bride price loan" poster caused public controversy. The poster of "Bridal Gift Loan" shows that "the maximum loan can be 3, yuan, the maximum loan can be one year, and the annual interest rate is as low as 4.9%", and the application conditions include "22 years old or above", "continuous working time is not less than 12 months" and "one of the couples must be a formal employee of an administrative institution". The poster slogan reads: "Don't worry about' loan' for bride price expenses to stabilize happiness."

On March 16th, when asked by The Paper, the customer service staff of Jiujiang Bank said that Jiujiang Bank had not launched the "bride price loan" product, and there was no arrangement for it to go online in the future. The (online transmission) pictures were just publicity made by the publicity department. In addition, the account manager of the bank told Chutian Metropolis Daily that the "bride price loan" is actually a "happy loan-pocket money" product. "With the loan, you can use it to buy a car or make a bride price."

Extended information

Jiujiang Bank apologizes:

On the evening of March 18th, Weibo @ Jiujiang Bank Co., Ltd. issued an apology statement saying: Recently, our "bride price loan" caused a hot discussion on the Internet, and we are deeply sorry for this. At present, the Bank has suspended the person directly responsible, given demerit to the department heads, and criticized and educated relevant forwarding personnel. It is an indispensable part for enterprises to practice social responsibility to carry forward the new style of the times and resolutely resist the old style and bad habits.

the bank will strengthen the education and training of employees, continuously improve the awareness of corporate social responsibility, and at the same time, based on the financial origin, continuously improve the level and ability of financial services to the real economy. We will deeply reflect on the exposed problems in compliance awareness and internal control management, draw inferences from others, and continue to strictly investigate and rectify, strengthen compliance awareness, constantly improve internal control management, and standardize financial marketing behavior. I urge all sectors of society to continue to supervise.

The Paper-Investigation revealed that Jiujiang Bank employees privately sent the design copy of "bride price loan" to friends circle.