What is "membership marketing"? What is the role of membership marketing?

Membership-based marketing is when companies develop members, provide differentiated services and precise marketing, improve customer loyalty, and increase corporate profits in the long term. \x0d\ Membership marketing, also known as "club marketing", refers to an enterprise forming a group of people into a club with a certain benefit or service as the theme to carry out marketing activities such as publicity, sales, and promotions. The conditions for customers to become members can be to pay a membership fee or recommend purchasing a certain amount of products. After becoming a member, they can enjoy the exclusive rights of members for a certain period of time. \x0d\ In our daily lives, membership can be said to be everywhere: VIP cards for specialty stores, VIP cards for hotels, annual passes for tourist attractions, gold cards for various clubs, including various car enthusiast clubs, owners Clubs, airline VIP clubs, golf clubs, bookstore book clubs, Internet cafe membership cards, bank card consumption points, supermarket consumption points, etc. all belong to the category of membership marketing. \x0d\\x0d\The role of "membership marketing": \x0d\ The main goal of implementing membership marketing is to retain customers, establish long-term and stable relationships with customers, and turn them into loyal customers. Corporate-sponsored memberships provide specific products or services that meet the lifetime needs of these long-term, loyal customers. \x0d\　The second main goal of membership marketing is to attract new customers. First, the value of the membership benefits itself will attract other consumers to join the membership. Secondly, members who are satisfied with the membership system will promote the membership club by word of mouth, thus attracting new customers to join. \x0d\　The third main goal of membership marketing is to build a strong customer database. A well-maintained database that can continuously record the latest information is the most powerful marketing tool for an enterprise and can be widely used in various marketing activities. Because only when a customer becomes a member, the basic personal information (such as name, age, address, etc.) and purchasing behavior (such as favorite brands, purchase frequency, purchase quantity, etc.) provided by him are the most authentic and reliable. \x0d\　These detailed customer database information can just support other departments of the enterprise, so that the R&D department, product marketing department, market research and other departments can conduct further communication based on the specific conditions of member customers to obtain more valuable information and opinions. . Communicating with members can help relevant departments identify problems with existing products, areas that could be improved, their ideas for new products, and many other issues. \x0d\　The fifth main goal is to create opportunities for communication with colleagues to strengthen contact with members. Compared with mass communication methods such as advertising or emails, frequent contact between member organizations and members can form more direct and personalized communication, which helps members develop a sense of belonging to the member organization. \x0d\ Using a membership-based marketing plan, whether it is a points system, a club membership system, or a long-term preferential use agreement, the ultimate goal is to improve the efficiency and profits of the company, increase market share, and enable the company to continue develop.