How to iterate over your own products?

Behind continuous iteration, product thinking is needed. A product needs to achieve three points: scale, decentralization and exceeding expectations. And these all need to invest enough time and thinking.

1, which can be enlarged.

Only scale can solve most people's problems and there will be room for compound interest. Always consider solving most people's problems and experiences, and don't stare at individuals.

If we want to judge whether it is large enough, that is, if we separate this service from the product without relying on the community, can it be promoted to the outside world and become an independent product?

2. Decentralization

Independent of individuals and teams, this is the basis of scale. Products that can be scaled up are basically enough for decentralization.

3. Exceeding expectations

Exceeding expectations solves the value of the product itself. Whether the experience is good enough to exceed expectations, giving full play to the advantages of the product and focusing on a breakthrough point can only have certain barriers and support scale.

Only when the product value exceeds expectations can it form word-of-mouth and spread, and the traffic cost will be reduced, can it be called a successful product.

The criterion for judging exceeding expectations is to at least impress yourself and the team first, feel that it is too valuable and exceeds expectations, and be willing to recommend it to yourself, relatives and friends proudly and confidently. David ogilvy said never advertise what you don't want your family to see. If the experience is not good, it will not exceed expectations. The bigger the scale, the faster the death.

Exceeding expectations is also the most difficult thing to do, specifically:

1, always take most users as the center, not stick to the existing product form, take the ultimate goal as the guide, think about the business at hand and make a new combination of the old elements, so as to innovate.

2. Input enough information to know how similar products in the market are made, to what extent they are best made, what bright spots each one has, what unsolved problems exist, what we can learn, what to avoid and what to inspire, so that we can know what we should do, and information is power.

3. Discuss the collision round after round, collect sufficient information, and think and iterate repeatedly after making a preliminary judgment on a conclusion.