Thoughts on poster design of epidemic prevention and control

What should we pay attention to when designing commercial posters?

the first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be beautiful and orderly, and it needs its own characteristics to attract users to stay on the poster you designed. Only by winning the eyes of users will you have the opportunity to turn ordinary users into their potential customers. Otherwise, all the publicity will be lost.

A successful poster design can't be separated from the structural arrangement and design of the poster layout, and the following points should be paid attention to in the poster layout design:

1. Poster layout design-simplified font

At present, the layout design trend is popular for headline, small article, big picture, well-defined (block structure) masculine and straightforward beauty, and there are few turns in writing, which is not integrated.

2. Poster layout design-compartmentalization

Information at the same level is zoned in the same sector, and the blank space between sectors needs to be appropriate, otherwise it will give people a feeling that the levels are not clear, and they can't see the key points and find the goals.

3. Poster layout design-"Shelf display"

Displaying poster information in different categories will also reduce browsing time and get the information you need from the layout as quickly as possible.

Let's share the general steps of my personal poster design:

Clarify the requirements

No matter what we do, we must understand one thing before we begin, and that is what to do? What's the purpose? When we do things, as long as we understand these two points, we will generally not deviate from the theme when we do things in this direction, and we will not revise the manuscript again and again.

For example,

If Party A asks you to design a poster, the poster is aimed at the new product water cup promotion, and you can enjoy the discount for a certain period of time, we will understand what the poster is for.

First, we must understand that it is a new product. It's definitely to promote new products

Second, we must enlarge the discount to attract users

Third, we must understand the purpose, which is to promote new products and attract users' desire to buy

Define the theme style

Now that we know what to do and the purpose, we must define the theme style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't do it either. We can't just pay attention to one aspect. The characteristics of new products should be enlarged, and the preferential activities can attract users. It can't be weakened.

Looking for materials and making designs

After defining the style, we should find suitable materials. We can't randomly find a product picture to deal with it. The product picture must show the characteristics of new products, at least it can't be ambiguous, so it's very particular to choose materials. After the materials are determined, we should start to design and make posters, which is nothing more than typesetting. How?