What are the occupations of AE, AD and AM respectively?

Account Executive, also known as AE, is the abbreviation of the English word account executive, which refers to the person in charge of advertising business in an advertising company. "AE" system is very popular in advertising circles such as America and Japan. To implement "AE" system, advertising companies must have a deep understanding of advertisers. Within the advertising company, "AE" is actually a customer agent. He should have a deeper understanding and research on the nature, business principles, policies, marketing goods, customers, competitors, advertising budget and so on of advertisers.

AD (Account Director), which can be translated as account director, is called marketing director in most domestic garment enterprises. It is an important position in the clothing industry. Its main responsibility is to act as a bridge and link between the company and the specialty store, that is, all the related work of the company should be conveyed to the specialty store through advertisers, and the specialty store also feeds back all kinds of information to the company through corresponding advertisers.

Assistant manager, usually set up in hotels and other places, is a senior service person who provides some important guests (VIPs) with services beyond what the hotel needs according to the business philosophy of the most advanced hotel management group abroad!

A large part of the core of AE work is to accurately grasp the customer's intentions and formulate and implement strategies. The first thing is to communicate with customers and make clear their needs, cooperation steps, deadlines and responsibilities (organize meeting minutes). After meeting with customers, there will usually be an internal meeting of the company (there should also be meeting minutes); Communicate with customers again and make a report through field investigation.

In the process of serving customers, it is also necessary to make a timetable to inform customers of their status. Timetable generally refers to the detailed work schedule. The work on the schedule, as well as the future proposal or draft design, need to be signed by both parties for confirmation. Generally speaking, weekly work report is sent to customers at noon every Monday, and then the work progress is confirmed by phone every day.

External: AE communicates well with customers and accurately grasps customer needs. Internally: AE is responsible for the formulation and implementation of strategies, and professional leaders make decisions.

The responsibility is clear, and there is no possibility of shirking responsibility. Don't put the blame on the supervisor, and don't arbitrarily blame the participating members internally. First, self-review every detail of the work. Second, find out where the mistakes are. Remember: the way of thinking, the method and the sense of responsibility determine everything. For things given to customers, each link must be signed by the participating members and confirmed by the customers. Do not talk about customers' secrets in public.

In other industries,

AD stands for account director, account director.

AD is the abbreviation of artistic director and production designer.

AD stands for assistant director: assistant director, assistant director.