How to make the title of the article on WeChat official account attractive?

In this self-media era, everyone can receive more and more information every day, so the attention allocated to each information will be much smaller. How to stand out from the vast amount of information and let your content be selected by readers at first sight is a problem that new media operators of WeChat official account need to think about.

The article of WeChat official account is first presented to users with the title of the article of WeChat official account. Therefore, it is necessary to write attractive titles, so that users have the idea of opening the article at the first time.

How to make the title of the article on WeChat official account attractive? How to judge whether the title is well written after writing it? Introduce a title scoring tool-bandu Assistant, and learn how to produce high-quality titles together ~

Title writing type

Dry goods welfare title: the title of work welfare category is one of the most attractive titles for users, which directly explains what benefits users can get or what dry goods they have learned after clicking on the article. Articles that give you benefits for free will not be read for nothing, so if you have benefits to give, you might as well use them in the title.

Hot topics: Hot topics cannot be avoided when operating the official WeChat account. Even if the content of your article has nothing to do with hot events, it is ok to rub hot topics in the title, such as hot words. Hot spots become hot spots because there are many people who are concerned and everyone is willing to pay attention.

There are popular keywords in the title, which can greatly improve the user's curiosity and desire to explore, so click on the title to read the article.

Label emotional title: Finally, the label emotional title, everyone is keen to promote themselves as exquisite girls or Buddhist girls or XX boys/girls. These emotional tags can also be added to article title writing to attract people of the same type to click into the article.

Title scoring tool

After learning the types of headline writing, I naturally practice writing headlines, but how to judge whether the headlines are good or not? You may need a tool to grade job titles.

You can install a companion assistant and a plug-in editor. After installing the browser, you can enter the official WeChat account article editing page, and you can find the title scoring entry on the right side of the title and the supporting toolbox.

You can enter 10 titles at the same time and score online. It is best to optimize the title to more than 80 points. The higher the score, the greater the possibility of high dissemination of article titles.

In addition to scoring titles, you can also recommend popular titles according to keywords. If there is no title inspiration, just look at these popular titles ~