Amazon PrimeDay Explosion Guide-How to Promote Commodities

The Best Amazon Free Keyword Tool in the Eastern Hemisphere: Introduction to k.zi4.com Commodity Promotion. Help you show your products to customers who are ready to buy. Introduction: After a few minutes, start advertising, select the products to be promoted, set the budget by using automatic advertising or manual advertising (keywords or products *), and customers can directly link to the product details page when clicking the advertisement. Product promotion advertisements will be automatically generated and displayed on the shopping search results page and product details page. You can use these advertisements to promote your products on the basis of PPC, and set the most suitable budget according to your business goals. In this chapter, we will introduce some techniques to help you effectively use product promotion when researching, browsing and buying PrimeDay customers this year. The following is a summary of the contents: before the schedule and list; during the creation and optimization of your advertising campaign; after monitoring your performance; before measuring the learning resources that affect product promotion; before creating and optimizing your advertising campaign and launching PrimeDay product promotion campaign, there are four key issues to consider. They are: 1. Commodities participating in advertising activities. Prime time budget 3. Direction table 4 to be used. Now, let's introduce how to best set each element to create a PrimeDay advertising campaign. Creating and selecting high-quality products for advertising activities and creating attractive product details pages can help customers understand your main product advantages and help them find the information they need when visiting your product details pages. Commodities with high-quality detailed pages can help customers make wise purchase decisions and promote sales. A high-quality detail page needs to include some information (such as detailed description), four or more high-resolution pictures, and a strong title. When creating a new product detail page or optimizing an existing product detail page, you'd better check our list to see if there are any ways to improve the chances of PrimeDay customers clicking on your product. If you are a seller, you can find all the preferred advertising products that are not promoted on this page at present on the seller platform. It is suggested that you add these products to new or existing advertising activities to help increase their popularity and sales in PrimeDay. Commodities are the most important part of the promotion strategy. Make a budget and get more traffic. When you create a product promotion activity, you can set your own budget and pay only when customers click on your advertisement. When your daily budget runs out, your advertisement will be suspended until the next day. One thing to remember is that peak shopping activities like PrimeDay may lead to an increase in Amazon's traffic. This may lead to more clicks, so the budget will be consumed faster than usual. Make full use of this opportunity to ensure that your advertising campaign has enough budget to run continuously throughout PrimeDay and attract customers. If you have done promotion during PrimeDay before, please check your results and see if you can learn anything from it this year. For example, if you exceed your budget during prime time, see if you can prevent this from happening by setting a higher budget this year. In addition, you can estimate the budget to be set this year by multiplying the previous cost per click, click conversion rate and target click. It is a good practice to monitor advertising activities all day. If the budget is running out, you can consider adjusting it. You can update your daily budget at any time, it only takes a few seconds. Even a small increase in the budget may help you show advertisements to more customers and increase your total sales. Choose how to set the bidding. Amazon ads will bid according to customers' shopping search to determine which ads to show to customers. You only need to pay when the customer clicks on your advertisement, and you decide how much you are willing to pay. Your bid is up to you. In order to stay competitive during peak hours, please set your bid to the highest amount you are willing to pay for clicks. You can lower your bid at any time in a few seconds. Please use the dynamic bidding function of product promotion. In this way, when your advertisement may or may not bring sales, Amazon Advertising will adjust your bid in real time (the maximum adjustment range is 100%). Specifically, the strategy of "dynamic bidding-increase or decrease" can bring advantages to your advertising activities, increase the bidding for exhibitions that are more likely to turn into sales in real time, and reduce the bidding for exhibitions that are unlikely to turn into sales in real time. This helps to focus prime-time spending on high-quality clicks and reduce spending on less influential advertising spaces. Add hot keywords for manual delivery and automatic delivery. Use product promotion. You can try to run automatic delivery and manual advertising campaigns at the same time. Through the automatic advertising campaign, you can have a new understanding of the shopping search words used by PrimeDay customers when buying goods similar to yours. While carrying out artificial advertising activities, you can help promote incremental sales by using shopping search related to your goods. Keyword Orientation Using keyword orientation, you can match advertisements with shopping search content used by customers when browsing online. For example, if your product is a mobile phone case, you can choose the keyword "mobile phone case". When customers use the keyword "mobile phone case" to buy goods, your advertisement can be displayed on the shopping search results page and the details page. You can consider using negative positioning to help prevent your advertisement from appearing on shopping search results pages that do not meet your performance goals. You can place negative keywords and/or products, depending on whether you use an automatic advertising campaign or a manual advertising campaign. This can help you eliminate invalid and irrelevant shopping searches, thus reducing advertising costs and improving the return on advertising investment. You just need to check the reports and results frequently to see which keywords and products don't work for your brand, and then add them to the negative orientation. Matching type In the first few weeks of PrimeDay, we can optimize the keyword matching type by monitoring whether there are excellent keywords in advertising activities, and use accurate matching and phrase matching in the activities to help bring more targeted traffic to advertisements, thus increasing sales. You can use a targeted strategy report to sort the sales from high to low to determine these effective keywords. Accurate matching can provide high conversion volume, and usually the cost per click is higher, so please remember to increase the daily budget of advertising activities. This will ensure that you won't miss the opportunity to get the exhibition. Period: Monitor the effect of advertising activities, check your bid and budget, know your best-selling products, and know the products with poor sales. Don't measure ROAS yet. After checking the inventory level, measure the impact of advertising activities. Golden Day is an opportunity to test and learn, and to sit down and relax. You have completed Prime Day in 2022. While thinking about all the work done to prepare for this large-scale event, take this opportunity to turn the lessons you have gained into greater success in the future. Here are some tips for maintaining Amazon's business growth after PrimeDay: Today, I share the 2022 Amazon advertising report with you, and the space is limited. The following is part of the content. Students who want the full version can get it for free through private bloggers!