What impact does elevator advertising have on us?

In buildings in first- and second-tier cities, it is difficult to find an elevator without advertisements. Over the past ten years, elevator advertising has had a subtle and huge impact on our lives.

Scenario-based consumption is becoming more and more prominent

The elevator advertisement "Are you hungry?" best illustrates this feature. When urban white-collar workers came home hungry from work and were worrying about what to do for dinner, they happened to see the elevator advertisement "Are you hungry?", so they placed an order on the takeout platform and waited for dinner.

Elevator advertising exists in everyone's life, and the consumer demand for food, clothing, housing and transportation is indispensable to everyone's life. Elevator advertising naturally integrates into everyone's life scenes and meets people's needs in a timely manner. needs. For example, "Are you hungry" just meets the needs of white-collar workers for meals after get off work, for example, advertisements for home delivery of fresh food in the community are favored by housewives, for example, promotional advertisements for nearby fitness studios have captured a group of young people who are eager to modify their figures.

Elevator advertisements in communities and office buildings are perfectly integrated with various scenes such as food, clothing, housing and transportation, truly realizing the closed loop of "scene + traffic".

2. ?Shop management is becoming more and more detailed

In the past, only big brands and big companies advertised overwhelmingly, but now you walk into the elevator and find that the advertisements next to the big brands are Advertisement for the fitness studio downstairs. The value of ladder media is increasingly recognized by businesses. Regardless of large companies or small shops, as long as they capture the core customer group, even if they only focus on advertising in one or two communities, they can benefit a lot.

Related interests: Yi Media Elevator Advertising, we specialize in serving small, medium and micro enterprises, meet the long-tail needs of the advertising market, and infinitely refine customer granularity. Various life service merchants such as education and training, beauty and fitness, fresh fruits, etc. are all our precise users.

In short, Ladder Media allows consumers to enjoy refined business services and realize a closed loop of "scenario + traffic".