A college student "likes to mention" Rolls Royce! Is it good to make money when you are an online celebrity? 4S clerk: It's all marketing.

On Christmas Eve before Christmas, a picture and several videos were blown up by some motorcycle friends of Brother Cha.

The content is simple. It should be that the sister of a wealthy family gave a pink old Rolls-Royce Gust as a gift to "Senior Xie": a transparent container filled with balloons, a pink Rolls-Royce, and a "Christmas gift for Senior Xie, 23 years old". After driving half of Guangzhou, the trailer finally stopped at the gate of Sun Yat-sen University ... All the elements for becoming a phenomenal event were ready, and it was quickly screened out.

Pink Rolls-Royce stops at the university gate to attract onlookers: Christmas gift for Xie Xuechang _ Tencent video Pink Rolls-Royce stops at the university gate to attract onlookers: Christmas gift for Xie Xuechang _ Tencent video

In fact, before sending Rolls Royce, this senior Xie gave a pink Ferrari to a girl named Lin Yuan. The arrangement and ostentation and extravagance are exactly the same as this time, except that the text is changed to "23-year-old Xie Xuechang gave it to 22-year-old Lin Yuan"; These two incidents are a bit high-profile. What's even more embarrassing is that netizens who eat melons haven't figured out the origin of Xie Xuechang. Senior Xie personally stood up and explained to everyone: "What kind of family can let a 23-year-old boy give his girlfriend a pink Ferrari?" His money comes from "0- 1 counterattack" and he must become a listed company within five years.

Tea brother's research on the new rich and the old rich (from gossip news) is really not the style of the real rich, especially the old rich. It's too late for them to avoid media attention. How can they show off their wealth naked? Rainbow Sicong, who was high-profile before, has just been photographed by you. Who will run all over the street and give you enough time to shoot videos and brush your circle of friends?

Therefore, some netizens broke the news soon, saying that these two incidents were basically marketing events. Xie Xuechang's "00C" marketing team is an organization that "takes high-yield, knowledge-paid courses as the propaganda orientation, and makes everyone pay the entrance fee by constantly attracting people, so as to gain benefits by themselves".

It is precisely because Senior Xie is doing "knowledge payment" that the course is at least 1980 yuan/person. He is sure to make his resume shine. Only with Ferrari in his left hand and Rolls Royce in his right hand can someone believe his "success story+inspirational love story", and people who come here and pay for it will keep coming. Unfortunately, these two pink luxury cars are rented, and Senior Xie is not a key university in high flyers. Car rental is so high-profile, just like all dog blood incidents, it will be clean after the reversal, and the people who eat melons will of course disperse in a hubbub.

It is true that there are still many examples of driving luxury cars to show off their wealth this year. "Pink Rolls Royce will send the elderly to Christmas Eve" will not be the last one. In the rider group, everyone's discussion is also very interesting:

In the past, the "WeChat business mentioning Maserati" in the circle of friends was the "hardest hit", but now it is even more exaggerated. When we open Tik Tok and Aauto more quickly, we can also see a full screen of super-running luxury cars: Lamborghini cars, a bunch of Rolls-Royce cars open the trunk to set up stalls, countless aston martin and Ferrari boxes, and the worst thing is that Porsche 9 1 1 gave it to my young sister. Why is everyone so embarrassed?

Before solving this problem, you can look at a data first. In 20 19, Ferrari sold 836 cars in China. However, if you look at the major short video platforms, there are definitely not so few online celebrity anchors KOL who like Ferrari, which is very interesting. Who lied in the short video?

Some organizations of online celebrities are responsible for explaining the hidden rules: most of the luxury cars in short videos are shot by organizations like us, and the "No.1 supporting role" machine that viewers usually brush is either recycled used cars or rented from luxury car rental companies.

First of all, the income of online celebrities at the bottom or even middle level is similar to that of ordinary migrant workers, not to mention buying luxury cars to shoot videos. Secondly, even online celebrities with tens of millions of fans and strong ability to attract money are not as rich as you think and will not spend a lot of money on new cars. After all, new cars are not easy to get, and the depreciation rate is high.

* Of course, there are also online celebrities with deep pockets.

The second-hand sports car with good color just solves this problem perfectly. Whether it's a buyout or a car rental, a short video can also support the scene. According to the owner of a luxury car shop selling second-hand car cities, second-hand luxury cars with a price of around 1 10,000 are the best sellers, and Porsche 9 1 1, Audi R8, McLaren and Mercedes-Benz G are all very popular. "Internet celebrities like to buy Rolls Royce, the market price is more than 3 million, and the price is half cheaper than the new car."

In terms of leasing, sports cars with a price of about 2 million yuan are the most popular, ranging from 2,000 yuan to tens of thousands of yuan every day, and the business is very good. Some people who even rent luxury cars say: Sometimes when I wear Tik Tok, I can recognize this car as my family's car. "

Unexpectedly, second-hand luxury car halls and rental companies have made a fire with short videos. Of course, this kind of fire is not famous, but a low-key ability to make money. I am really happy for the bosses. After all, everyone has vanity. Second-hand or lease is paid with real money, so it is understandable to entertain yourself. But in the eyes of bloggers, bragging too loudly will turn into grandstanding, and as a result, cowhide is likely to be punctured, and "entertaining the public" will not drag itself down. This truth is impossible to understand, but there are really many people who are willing to try in reality.

In the final analysis, the secular "label" plays a key role. Super-running luxury car is a symbol of status. People who can afford it are equal to money and status. If you are a winner in life, you will no longer be an ordinary person. The world will look at you from head-up to head-up.

Tea brother doesn't deny that there is such an "identity superposition" in luxury car super-running, but every time he brushes the naked car video of luxury car on the short video platform, does he feel that people are too shallow and society is too impetuous?

Do you still remember the "Shanghai celebrity" incident that made a lot of noise earlier? These celebrities discriminate against the owner of BBA. They just want to talk to the person who drives the galloping horse. If this super sports car is rented, what kind of dialogue do you think these celebrities will have?

Tea elder brother's words:

Some time ago, Tik Tok had a very popular brainwashing song "Get Rich, Best Friend", which went like this:

I wish my best friend with over 100 million assets can drive a Ferrari with one hand. She was kind enough to take me to get drunk and send me a Maserati. I will never try again.

It is so brave to tell the whole story of getting something for nothing; In the past, the biggest fantasy of Tea Brother was to buy tens of millions of lottery tickets, but now he can "progress" and directly regard the fantasy of ignorance as personality; Instead of wishing yourself to get rich through hard work, I wish you girl friends this way. Is it really good to drive Ferrari with one hand?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.