Joke Collection Website - News headlines - Shopping mall work plan template 1000 words short (5 templates)
Shopping mall work plan template 1000 words short (5 templates)
According to the company's attitude towards work, now is the time to prepare your own work plan. Making a good work plan will help us have clearer ideas in subsequent work. Are you thinking about how to write a work plan? The following is a brief sample of shopping mall work plans that I have collected for you in this column for your reference. I hope it can help you. A brief sample of shopping mall work plan (Part 1)
First and first quarter:
1. While consolidating existing brands with better sales, continue to increase support for brands with poor sales .
2. Hold a winter fashion show in the early Spring Festival.
3. It is currently very difficult to recruit counter staff, and many counters are short of staff. Assist in the recruitment of counter staff before the holidays.
4. In view of the large number of temporary counters off-site, rationally plan off-site promotional spaces and tap the sales potential of off-site special sales.
5. Focus on following up and implementing the supply of goods during the Spring Festival.
6. Prepare the festive atmosphere.
7. Do your best to do all the sales work during the Spring Festival.
Second and second quarters:
1. Further increase the formulation and implementation of category sales improvement plans.
2. Strengthen the cultivation of managers’ sales analysis capabilities.
3. Make adjustments and updates to some counters. For example, the vacant spaces in the Parthenon, toys, and boutique counters have been replenished, as well as the updating of some poor counters.
4. Price label inspection: Check the labels of each cabinet (model magnetic labels) every month.
5. Follow up on the arrival of new summer clothes.
6. Formulate a Dragon Boat Festival sales plan and implement it.
Third and third quarter:
1. Summary and analysis of mid-year sales.
2. Carry out sales work in the children’s area during the summer, formulate a summer category improvement plan, and implement related work.
3. Improve the marketing planning, organization and implementation capabilities of managers.
4. Work with the Price Department to investigate and rectify out-of-scope operations.
5. Enhance familiarity with sales data and focus on some key brands. Keep abreast of the business trends of the counters.
6. Formulate sales plans for National Day and Mid-Autumn Festival.
The fourth and fourth quarters:
1. Do a good job in various sales work during the National Day and Mid-Autumn Festival.
2. Follow up on the launch of autumn and winter clothing.
3. Focus on strengthening or standardizing on-site management and improving service levels.
4. Use cosmetics as a category improvement area and launch a cosmetics and skin care month. Brief sample of shopping mall work plan (Part 2)
Time flies by and I spent the first half of XX unknowingly. However, I still clearly remember how much I went through when I first took office. It was an arduous process and the pressure was unprecedented. Overcoming many problems required more labor and effort than before. The company arranged for me to take over the position of store manager of Weichang Kuangguang xxx counter, and faced fierce challenges. I was a little hesitant about whether I had the ability to take on this heavy responsibility. When I saw that the counters had a complete range of brands, were well-known, and the staff were united, I thought that I would be safe when I came, put down my baggage, devote myself to my work, and do my best to complete the company. We worked hard to complete the assigned tasks for one month, and then challenged for a new month. Half a year later, we saw more customers recognizing our brand, which made us very happy and gratified. It allowed us to see the Deliyuan Club. Having better development prospects gives me greater goals for the future.
1. Performance
The overall tasks xxxxxx from January to June were actually completed. xxxxxx. months, February and April.
While completing the task, we exceeded the quota by 24%. In other months, it was around 40,000-56,000. In May, one of the shopping guides in the counter team resigned, but it did not affect sales. Although we did not complete the task, we still persisted. From January to June , the second-tier brand completed 96% of the sales task. Due to the withdrawal of xxx in May, it had a partial impact on sales. Repeat customers came to retain a part of the customer base, but part of it was still lost.
2. Promotional Activities
In May, xxx held a large-scale promotional event, which lasted for 8 days from 6.4 to 6.12. The total task was 8,000, but we only completed more than 6,000. The task was not completed satisfactorily. , I have learned a lot of lessons from it. 1. I am not active in dispatching orders. Some customers do not know that Kuangguang Ou Shiman is doing activities. 2. Announcements in the store are not frequent. 3. The supply of gifts is not timely. 4. Because one person is on duty and is not able to do the job, some customers are lost. , 5 consecutive days of rainy weather with less passenger flow. The above factors are caused by human factors and will be corrected in future work.
3. Checkout
In May, the company has a new checkout process, which is related to the issue of guaranteed and over-guaranteed. Since I have never been exposed to such accounts, it is not yet available. I understand it very well, but I know that I will work hard to complete the promotional tasks assigned by the supermarket (the task completion will not exceed the quota) to reduce the company's financial losses. For issues that I do not understand, I will study hard until I master it.
For half a year of work, I know that to be a good cosmetics shopping guide, I need to do the following.
1. Always maintain a good working attitude. For example, if we encounter the loss of customers at work, or if we fail to introduce products to several customers in a row, we will be easily discouraged and our mood will not be good enough. We just think about today. If you are unlucky, you will not be able to concentrate, and you will not be motivated when seeing customers, and you will lack confidence, which will affect future sales.
2. Observe the appearance, which varies from person to person. Use different sales techniques for different customers, such as students. I found that such customers prefer brand products with strong fashion and advertising. When introducing Second-tier brands are more difficult, so they require more patience. You can briefly introduce the product first, and then tell him why students get acne and blackheads on their faces, what issues they should pay attention to in daily care, etc. After talking about this, he will think that we are more professional. , can enhance his trust in us, and finally recommend products based on his problems, so the success rate will be higher.
3. When you face customers, be careful not to talk about products blindly. There are many types of brands now, more promoters, and the language of promotion is similar. Therefore, it is easy to blindly talk about products when introducing products. Customers feel that we are just trying to sell our products, which prevents us from being trusted by customers quickly. In fact, only when customers trust you will they listen to you and accept your products. We can ask him how he usually takes care of himself to build a closer relationship. Then introduce the product in a targeted manner. A brief example of shopping mall work plan (Part 3)
The engineering department’s work ideas for the new year:
In the project management last year, I summarized some of my own experiences and opinions. This year’s project is about to begin. If I were still the engineering minister, I would have the following opinions and thoughts:
1. Safety in production
Safety is the primary requirement for power production and also the company’s the basis of development. Safety is an eternal theme for power enterprises. We must always adhere to the policy of "safety first, prevention first" and conscientiously implement the safety production responsibility system. We hold weekly team safety meetings on time and vigorously carry out publicity and education to make employees understand the importance of safety from the perspective of life safety and consciously care for life, family and enterprise, so as to keep the alarm bell ringing and raise awareness of prevention. Carefully study the various documents of State Grid Corporation of China, Jiande Bureau, and Xinlong Company, and combine the "three don'ts" and the "nine musts" to pay close attention to safety work, and always ensure that work tasks are completed under the premise of safety.
2. Two votes and three systems
Strictly implement the "two votes" work system. No matter whether the task is complex or simple, the work must be done with a ticket. First, do a good job on-site inspection before work, identify dangerous points and unsafe factors, and always keep the work site in a state of "controllable, controllable, and under control". Second, hold every pre-class meeting seriously and "three handovers and three inspections" clearly and carefully. During the disclosure, each employee must be clear about his/her work tasks, danger points, and preventive measures.
Third, summarize the work afterwards and summarize the shortcomings and safety hazards in the work.
3. Material and data management
Develop a serious and responsible material manager who must understand the materials coming in and out every day. The warehouse must have a clear ledger, a list of materials coming in and out, and a reasonable Submit various materials. After the project is completed, the inventory of the warehouse and the registration of waste materials will be handed over to the bureau warehouse immediately. Never falsely report or falsely report materials.
Get the design document and the three measures before the start of the project, study them carefully, make a monthly work plan, and reasonably arrange daily work tasks. After the project is completed, all relevant materials will be handed over in a timely manner and stubs will be retained.
4. Strengthen communication and serve the people
Strengthen exchanges and communication with main businesses such as power supply business offices and power distribution work areas. Renovation, construction within its scope. In the event of a power outage, a power outage contact form must be issued in advance to ensure advance notification and preparation.
During construction, arrange the wiring and bracket installation scientifically and reasonably, avoid unnecessary troubles, do not quarrel with users, explain to users patiently and carefully, and must be 100% accurate. Excellent service.
5. Care for employees and work seriously
Carefully convey the spirit of the company and each meeting, let them know and understand the company's situation, always care about employees' lives, and improve employees' work enthusiasm. Especially for new employees, old employees, and senior masters who have just entered the company, they should take the lead, guide their young apprentices, have strict requirements at work, and care about their lives, so that the new employees can make great progress in their work and master all kinds of skills. Work and become the backbone of the company. Let everyone, as a member of the entire engineering department, feel that Xinlong Company is a big family and the engineering department is a small family.
Brilliance has been recorded in the annals of history. Under the correct leadership of the company, let us carry forward the corporate spirit of Xinlong people of "not afraid of hardship and hardship", and with a more enterprising mental state, a stronger With a sense of responsibility and mission, we must strengthen our confidence in responding to market challenges, face difficulties, turn pressure into motivation, change challenges into opportunities, and respond to challenges calmly, in order to achieve a serious and pragmatic work style and innovative work concepts, and once again write a new dragon A new chapter for the company. Finally, I believe that our engineering department, under the leadership of the company's leaders, will be able to successfully complete its work goals and give the company a satisfactory answer. Short sample work plan for shopping malls (Part 4)
1. Market environment survey and analysis
Analysis of the current situation of the domestic clothing industry
China is a large country with a population of 1.3 billion. It is the world's largest clothing consumer and producer. In recent years, China's clothing industry has developed greatly. The development of the clothing industry has greatly promoted the development of China's national economy. At the same time, China has become the largest clothing production and processing base in the world. One of every three pieces of clothing in the world comes from Produced in China.
The year 20xx is a very unusual year in the history of the development of my country's garment industry. The development of the industry has entered a new historical stage. In an unprecedentedly complex and changeable environment, the industry is accelerating adjustment and upgrading, and the new industrial pattern is becoming increasingly clear.
In 20xx, my country's garment industry entered a critical year for production capacity adjustment. The decline in international market demand quickly eliminated a group of small and medium-sized enterprises with poor capital, technology, management capabilities, and low risk resistance; the downturn in the domestic market in the first half of 20xx made domestic sales enterprises more rational in their production plans and marketing goals. In the long run, a large number of small and medium-sized enterprises will be eliminated, laying the foundation for a new industrial pattern in which large enterprises are the core of the industry in my country's garment industry. The garment industry will move from scale expansion to value expansion.
2. Analysis of the characteristics of the domestic clothing industry
1. Foreign brands perform strongly
Survey data shows that 43.3% of the brands recommended by consumers are foreign clothing brands. Only 19.5% prefer domestic brands. In today's increasingly fierce market competition, the role of brands is getting stronger and stronger, especially in the clothing industry. Clothing that successfully builds its own brand has won the trust and following of consumers and increased its popularity. Brands are the embodiment and representative of the comprehensive quality of goods. Today, when the consumer concept of pursuing fashion and taste dominates, the purchase rate of clothing products depends on consumers' perception of the brand to a certain extent.
The higher the brand awareness, the wider the range of people who buy it, such as Nike, Adidas, KAPPA, MNG, LEVIS, PUMA, Converse and other international brands, while well-known domestic brands such as Li Ning, Septwolves, Yalu, Bosideng and Ordos have also become consumers' minds. Representative of domestic brands in China.
2. Continuous innovation is the general trend (F132.coM)
Consumption concepts are changing all the time, and it is difficult to imagine that unchanged styles and styles can be based on the current market. As a clothing sales carrier, major shopping malls in Changchun should take the initiative to develop unique clothing brands when introducing clothing brands to avoid repeated homogeneous competition and meet consumers' needs for novelty, differentiation and individuality. In the ever-changing clothing consumption market, merchants must pay attention to the needs of the consumer market, constantly explore new entry points in the market, seize opportunities to advocate new fashion concepts, and guide consumers' clothing needs. Facing the increasingly fierce competition in the clothing market, competition between shopping malls has evolved into competition among brands, and it has also promoted the prosperity and development of the entire Changchun commercial market. Only by grasping consumer psychology in a timely manner, mastering real-time market information, and constantly seeking innovation and differentiation can we win the initiative in the competition. Innovation is the fundamental force for enterprises to achieve rapid development and an inexhaustible driving force for enterprise progress. If enterprises want to develop, they must improve their innovation capabilities. At present, the innovation capabilities of international and domestic enterprises are constantly improving, which requires us to continue to innovate and develop in the competition in order to seize greater profit margins in the market and obtain greater economic benefits.
3. The development trend of the domestic clothing market
Authoritative data shows that per capita clothing expenditure in 20xx increased by 36.6% compared with 20xx, and per capita clothing purchase expenditure increased by 41.9% year-on-year. . Among them, the unit price of clothing increased by 24.8% compared with the same period last year, and the price increase is exciting. During the "Eleventh Five-Year Plan" period, clothing consumption maintained a year-on-year growth of more than 20% every year, and the growth rate was significantly higher than the growth rate of total retail sales of consumer goods that year. According to estimates from China's First Textile Network, the current total capacity of the domestic apparel market has exceeded 800 billion yuan. It is conservatively estimated that the expansion rate of the entire domestic apparel market will be about 15% by 20xx, far exceeding the export market, and the future prospects are broad. Brief sample of shopping mall work plan (Part 5)
In X year, all the construction staff closely focused on the two business strategies of "differentiated management and enhancing brand connotation" and the management strategy of "building corporate execution capabilities" Work was carried out on the main line and breakthrough progress was made.
1. Operating performance increased steadily, with sales exceeding 100 million yuan.
Actual sales completed 130% of the annual assessment plan, a year-on-year increase of 15%, and the net profit achieved increased by 381% year-on-year. It has established Wushang Jianer's leading market position in the Qingshan regional market.
The results of operational adjustments are outstanding. Throughout the year, 1X new channels were introduced and 123 brands were eliminated, with an adjustment rate of over 70%. All seven major categories achieved an increase of more than 20%, with the highest and lowest gross floor area increasing by 26% and 13% compared with last year.
The two projects are being tackled with both hands. In the "two-pronged" project of "building 20 million-dollar brands" and "introducing 10 mature brands", 21 brands have achieved sales of more than one million, with overall sales increasing by 36% year-on-year, accounting for 27% of the total sales. %.
Plan to expand sales and increase profits first. Breaking through the routine, by integrating resources, grasping hot spots, launching personalized marketing activities, and always maintaining a regional leading advantage in marketing momentum.
2. The service system has been continuously improved, and on-site management has achieved remarkable results
In the second year of construction in "Consciousness" discussion. The mall's hardware facilities were comprehensively repaired and renovated, giving the store a completely new image.
3. The concept of "execution" is deeply rooted in the hearts of the people, and human resources continue to tap their potential.
The guiding ideology of “building corporate execution capabilities” runs throughout the training work throughout the year. *** has conducted more than 900 hours of various trainings for more than 10,000 people, truly practicing the work requirements of establishing a learning organization and cultivating knowledge-based talents. Two large-scale job rotations were conducted, involving 37 job changes, which generated a strong response among employees.
The work achievements in X year are remarkable, but there are also the following six problems that restrict the development of the enterprise: Problem 1: The incompatibility between the operating structure and development goals is still very obvious.
Problem 2: There is a contradiction between the foresight of the market form and the implementation of specific business measures.
Problem 3: The singleness and irreplaceability of promotional forms have restricted the development of marketing work.
Question 4: The difference between daily sales and hot-spot sales has not narrowed, but is tending to expand.
Question 5: The supply and structure of all seasonal products have not changed.
Question 6: Although the integration of supplier channels has changed in X year, the effect is not obvious.
In X year, the commercial competition in the surrounding areas of Qingshan will become increasingly fierce. Faced with the unemployed of Zhongnan Sales and Trade, and the hot pursuit of Qingshan Department Store, we will focus on the following aspects:
1. Grasp the Spring Festival market to ensure a good start. Winning annual goals
Taking the Spring Festival marketing as the guide, we will fully implement the peak season market management strategy to ensure a good start in January and February and the smooth realization of annual business goals.
2. Accurately grasp the market positioning and implement differentiated operations
Slightly increase the operating level, implement overall misalignment with Qingshang, Xudong and Pinmao, and create a regional fashion department store. Especially in the regional market to achieve the exclusive operation pattern of mainstream brands.
3. Establish a goods department, implement the separation of purchase and sales, and increase the intensity of investment promotion and adjustment.
Through the improvement of the organizational structure, a strong soft environment will be provided to speed up the adjustment progress and make the adjustment work one step at a time. It will develop forward step by step to achieve the classic business pattern of regional department stores.
4. Take the renovation and operation of the fourth floor as an opportunity to comprehensively integrate on-site resources
To become stronger and bigger is the top priority of business operations. Taking the development and expansion of the business area and content on the fourth floor as the primary task in X year, we will further enhance the business functions of the mall and develop new economic growth points.
5. Pay close attention to millions of brands and give full play to the 28th effect
It is necessary to comprehensively integrate investment, decoration, marketing, personnel, assessment and other aspects to improve the success of millions of brands rate and survival rate, allowing existing millions of brands to play a leading role.
6. Pay close attention to channel optimization and reduce the constraints on operations caused by weak suppliers
Choose strong brands and suppliers in channel integration, and eliminate or select the best. Some suppliers who are not manufacturers or first-level agents strive for more policies in terms of marketing, price, supply, returns and exchanges, etc.
7. Scientific analysis, striving for breakthroughs, and comprehensively promoting family-friendly marketing
The marketing work in X year should break through the relatively single promotion model and strengthen emotional marketing. Through publicity, display, and service, the overall momentum is created, and the packaging is more life-like and fashionable, so as to attract customers and promote sales.
8. Implement the employee quality project and realize the strategic transformation of talent development
In X year, we will increase the training and reserve of corporate talents and implement the "Five Ones" training project. At the same time, we will increase the implementation of corporate systems, further standardize the work behavior of all employees, and form a harmonious and standardized good working atmosphere.
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