The culture of Kweichow Moutai Co., Ltd.

Mission - Brewing a high-grade life

Vision - Healthy and eternal national wine

Core values ??- Heavenly noble people and good morals for long-term development

Enterprise spirit - Love Moutai and win glory for the country Core competitiveness - Craftsmanship environment brand quality culture

Business philosophy - Steady operation and sustainable growth Everbright national brand

Quality Concept - Chongbenshoudao, adhering to craftsmanship, storing enough aged wine and not selling new wine

Marketing concept - Adhere to eight marketing pursuits of harmony and win-win

Service concept - Action in exchange for super heartbeat Value embodies value

Leadership concept--Business based on the foundation, moral integrity and people-building

Talent concept--Build the enterprise with talents and people, and make progress