Why did the first domestic brand founded by "Prince of gymnastics" Li Ning close down?

The reason why Li Ning fell from the first domestic brand is because Li Ning blindly expanded and chose rapid growth without realizing the current market, and spent too much energy, manpower and material resources to seize the market quickly. This blind expansion is also the result of self-optimism and strategic mistakes. The market competition is also very fierce. In the case of market stimulus, Li Ning began to follow blindly.

After 20 10, China's economy has been on the verge of being stimulated. With inflation and rising store rents, major brands have started market competition in order to increase their market share and crush other brands. However, the price has been rising, and the major brands in the sporting goods market have begun to expand rapidly, which leads to oversupply of sporting goods and can only reduce prices. However, with the increase of rent, every company has to reduce its price.

Insufficient capital We can see that foreign brands are strong because they have been established for a long time and have a good market foundation, while Li Ning has advantages in the domestic market, but the positioning choice is wrong. 20 10 Li Ning focused on young people and followed the previous propaganda slogan, but at this time Li Ning was too hasty. If we use this marketing strategy now, it's a little bit.

This shows that Li Ning's operation is too hasty. He wants to play with children who can run without learning to walk. It must be out of place. If it is not well managed, it will collapse.