Planning plan for hotel opening celebration

The planning plan is the expression of the planning results, usually with text or pictures as the carrier. The planning plan originates from the original idea of ??the proposer and ends with the reference of the plan implementer. Its purpose is to Planning ideas and content are presented objectively, clearly, and vividly, and effectively guide practical actions. Below is a sample planning plan for the hotel opening celebration, please refer to it! Hotel opening celebration planning plan 1

Overview of a hotel

1. Project: x hotel

x hotel was originally the territory hotel. The operation was not good and it was terminated in June XX. It is now positioned as a local Chinese restaurant in Leshan.

2. Opening theme: Taste of Jiazhou Leshi Kaiyuan

This theme injects the characteristic taste of Leshan into Kaiyuan Hotel, giving the hotel its own unique characteristics and style. Use distinctive features to attract customers; so that when customers open, they can change their original impression of the predecessor of Kaiyuan Hotel and increase their interest in tasting the dishes of Kaiyuan Hotel.

3. Purpose:

To introduce a strong culture of local Leshan special dishes to the hotel at the beginning of its opening, paving the way for future publicity;

1), Inform Leshan citizens that Kaiyuan Hotel is officially opened to welcome guests.

2) Using the opening event as a carrier to reflect the unique business model of Kaiyuan Hotel. Let consumers understand business taste, philosophy and culture, establish their unique brand image, and lay a good foundation for winning favorable competition in the service industry in the future.

3), expand visibility and influence.

4. Opening time: Reservation is September 15th (Saturday)

5. Positioning: Leshan’s local specialties, culturally pure Leshan people and Sichuan flavor

6. Publicity form: interactive combination of media and on-site activities.

II Hotel SWOT Analysis

With the continuous development and progress of the economy, the urban area gradually moves away from the old city. With Leshan New Century Plaza as the center and radiating to the surrounding areas, a new business district focusing on catering, entertainment and leisure has gradually formed. At present, several large and mature hotels have been formed in this business circle: Sansu Hotel, Hong Kong Hotel Gaoliang Seafood Hotel, Hongrui Hotel, Piaoxiang Hotel, etc., as well as other small and medium-sized hotels.

Superiority:

1. Scale: Covering a total area of ??1,180 square meters, it is one floor. There are 11 private rooms, including 7 small private rooms and 4 The large private room and the hall can accommodate 10 tables for 8 people, and can accommodate more than 260 people for dining at the same time.

2. Leshan’s unique Chinese restaurant hotel that operates purely on local culture. Within one kilometer of the surrounding area, there are many mid- to high-end residential communities, and residents in the communities have certain spending power.

3. The first Sichuan cuisine in Leshan area with pure Leshan people’s taste.

Disadvantages (worst):

1. The store is not outstanding enough (the store sign is not obvious enough)

2. The characteristic culture cannot highlight the characteristics of the hotel and is not attractive enough

3. The operation failure of the former Territory Hotel will have a certain negative impact on the operation of the current Kaiyuan Hotel.

Opportunity:

1. The catering industry in Leshan City accounted for 22% of GDP in XX. Leshan Tourism Bureau and Leshan Economic and Trade Commission decided to increase support for local catering enterprises in Leshan. Strive to make the catering industry in Leshan area bigger and stronger.

2. The geographical location is near Leshan’s future high-end economic development center circle.

3. Leshan’s economy is developing rapidly, and the number of enterprises is growing at a high speed.

4. There is no standard leader in the Leshan specialty Chinese restaurant industry.

Threaten:

1. The threat to Kaiyuan Hotel from other mature Chinese restaurants around the business circle

2. With the development of the hotel itself The development of other large hotels is also developing

3. The threat to itself from the future opening of large hotels

4. The major hotels in the vicinity have matured operations and the customer base is basically stable, causing Diversion of customer sources is difficult

Three preliminary operations

(1) Advertising

1. Community advertising: Choose a high-end community in the new urban area to place it at the entrance for 3 months According to the advertisement, high-end residential areas are where people with higher incomes are concentrated. Advertising in high-end residential areas is highly targeted. Say goodbye to traditional forms of promotion and opening advertising, and say goodbye to ineffective and costly forms of advertising. Take advantage of people's curiosity to gather popularity in a short period of time and attract potential consumers' attention to Kaiyuan, so that they will come to Kaiyuan for consumption during the opening period. In this way, 80% of residents in Xincheng District will know about Kaiyuan Hotel's discounts, location, and the unique hotel with Leshan characteristics. Enhance its visibility and reputation.

The advertising content mainly includes: opening time, address, ordering phone number, preferential policies, uniqueness of Leshan, suitable for wedding banquets, birthday banquets and other group banquets.

2. Cooperate with China Telecom, China Mobile, China Unicom and other communication industries to carry out mass text messaging. With this method, most people in Leshan City can be covered, and the messages are sent in stages. On the one hand, the cost can be controlled. , two aspects can maximize the coverage of consumer groups. At the same time, its high-end VIP customers can enjoy a 20% discount when ordering meals in groups

3. Publish information on some free radio stations. Enhance the visibility and reputation of Kaiyuan.

4. Publish information on the traffic station

The content mainly includes: opening time, address, ordering phone number, preferential policies, uniqueness of Leshan, suitable for wedding banquets, birthday banquets and other group banquets.

Traffic Radio Music Channel is a program often listened to by taxis and private cars, and our target group is people who often take taxis or own private cars. By publishing information, the target group can know the opening time, address, ordering phone number, preferential policies, unique content of Leshan, suitable for wedding banquets, birthday banquets and other group banquets, etc., to attract them to consume. It is estimated that 40% of people who take taxis and private cars will know about Kaiyuan. Produce impulsive consumption.

5. Make DM orders or life guides

Distribute DM orders and life guides to different areas, including stores and other places where high-income people gather, and strive to have 80 people in these areas. % Know the Kaiyuan Hotel’s opening time, address, ordering phone number, preferential policies, unique Leshan, suitable for weddings, birthdays, and other group banquets, etc., resulting in impulse consumption. At the same time, you can guess the name of the dish by looking at the picture of the dish in the DM order or life guide. If you guess the right dish, you can get the dish for free.

Be sure to inform potential consumers of Kaiyuan’s new opening, high-end enjoyment, Leshan characteristics, mass consumption, and suitable for group banquets such as wedding banquets, birthday banquets, etc.

(2) Cooperate with some partners:

1. Cooperate with hotels that do not provide catering. They can give guests a 20% discount when they bring them in. They can put the money on their bill, and they can get a 20% rebate when they bring their guests to spend money.

2. Cooperate with teahouses and foot washers. If guests make purchases, they can get a 20% rebate.

3. If you cooperate with a travel agency, you can get a 20% rebate when you spend money in Kaiyuan.

4. Cooperate with wedding companies or marriage registration offices. They can enjoy a certain discount for providing wedding banquet information.

By cooperating with the above companies, you can spend less time recruiting customers and increase sales. Hotel opening celebration planning plan Part 2

1. Overall concept

1. With the ribbon-cutting and unveiling ceremony as the main line, the entire event will be completed through the hotel's ribbon-cutting and unveiling, gift giving, and celebration reception. Purpose.

2. Disseminate the opening information to all walks of life through the entire event and news media, so that potential customers can obtain the information. Expand the hotel's popularity through opening publicity.

3. Fully demonstrate the convenience and comfort of the hotel to guests.

2. Overall atmosphere layout

The entire venue will match the theme of the hotel’s ribbon-cutting unveiling and groundbreaking ceremony. The ceremony must be both warm and festive but also solemn. The hotel's twenty lofted balloons were suspended in the air and sent out information about the hotel's grand opening, allowing more consumers to get the news.

1. Hotel layout

(1) Place a relatively large red inflatable arch at the entrance of the hotel and hang an opening banner on the arch.

(2) It is expected that 20 airborne balloons will surround the hotel and hang colorful hanging banners with your hotel’s opening greetings on them.

(3) A red carpet and flower baskets are laid out at the entrance of the hotel.

(4) Place colorful flags and signs on both sides of the main road.

2. Main venue area

(1) Place a sign-in desk at the entrance of the main venue area, place a long wooden table, and cover it with a red cloth, guided by the etiquette lady Guests sign in and control the entry order.

(2) Place two large speakers and microphones around the main venue to facilitate relevant personnel to speak.

3. Celebration process on the opening day:

1. From 8:00-9:00 on the opening day, a professional gong and drum team will perform to create an opening atmosphere.

2. On the opening day from 9:15 to 10:00, the dragon and lion dance team and the gong and drum team will perform interspersed performances to gather popularity and create an opening atmosphere.

3. At 10:09 on the opening day, a professional host announced that the opening ceremony of xx Hotel has officially begun.

4. On the opening day from 10:10 to 10:20, guests are invited to deliver congratulatory speeches. The host must first introduce the guests, and then the etiquette lady leads the guests to the stage to deliver a speech.

5. On the opening day from 10:36 to 10:38, important leaders and guests will cut the ribbon for the opening. At the moment of cutting the ribbon, a salute of 8 guns is required.

6. At 10:38 on the opening day, as the ribbon-cutting ended, firecrackers were set off again for 8 minutes.

7. At 10:38 on the opening day, the host announced the end of the celebration ceremony amidst the sound of firecrackers.

8. At 10:40 on the opening day, the hostess will lead the guests into the hotel to rest.

9. After the venue is cleaned up, the professional gongs and drums team and the dragon and lion dance team will perform interspersed performances for 2 hours. Planning Plan for Hotel Opening Celebration Part 3

1. Preliminary publicity and preparation for the hotel opening ceremony.

1. Mobile publicity: (promotion vehicle)

2. Printed matter:

3. Souvenirs:

4. Umbrellas and colorful flags Production:

5. Make advertising umbrellas for special occasions during guest celebrations; they can also be used as advertising materials for the hotel.

6. Production of signage:

7. Radio, television and newspaper publicity:

8. Construction of background frame:

9. Construction of firecracker stands:

10. Preparation of other celebration items for the event.

2. On-site layout of the hotel opening ceremony:

1. 1 set of professional audio

2. 2 rainbow doors (with promotional slogans)

p>

3. 6 red lantern hydrogen balloons (with slogans) decorating the sky above the celebration site

4. 16 fireworks and cannons

5. 30-person majestic gongs and drums team

6. 30-person military band

7. Decorative potted flowers

Place flowers in front of and on both sides of the rostrum, and use tall green background plants (scattered) behind the rostrum. Weikui)

8. Firecrackers (type 1000 earth red) 99 hangings

9. Miss etiquette (wearing uniform uniforms and ribbons)

10. VIP flowers

11. Salute 2 sets of 16 guns

12. Ribbon-cutting flowers, scissors, tray

13. Photography, photography

14. Hang machine-printed banners (vertical banners) on both sides of the hotel

3. Hotel opening ceremony procedures

The day before the celebration:

1. Build a background frame to hang Background spray painting and scene decoration.

2. Place banners and image flags in place.

3. Rainbow gates, firecrackers and other related celebration items will be transported to the site.

4. Coordination and arrangements for related issues have been completed (power supply, ribbon-cutting personnel, speech scripts, coordination of urban construction relations, etc.)

On the day of the celebration:

05:00: Start setting up the scene.

07:00: All celebration items are installed and deployed, the site layout is completed, and the equipment is debugged.

07:30: All celebration equipment has been installed and debugged, and personnel are in place.

08:00: Festive music plays on the speakers, and the gongs and drums team and the military band start playing.

09:30: The leaders and guests who participated in the celebration ceremony arrived at the VIP reception room of the on-site hotel and listened to the hotel leaders’ report on the relevant situation. Please ask the leaders to give important instructions on the development of the hotel, inscribe and sign on the guest nomination book, and take photos with the hotel leaders as a souvenir.

10:00: Leaders and guests who participated in the hotel opening ceremony arrived at the ceremony.

The host will introduce the theme, content arrangement and company situation of this event.

10:18: The ceremony begins:

The host reads out the list of congratulatory units, news media, relevant departments and units that have sent congratulatory letters and telegrams, as well as leaders and guests attending the ceremony.

The host introduced a guest host to host the opening ribbon-cutting ceremony.

The first item: Please invite the hotel to give a welcome speech. (About 5 minutes)

The second item: A guest representative is invited to give a congratulatory speech. (About 3 minutes)

Item 3: Ask the leader to speak. (About 3 minutes)

Item 4: Ask the leader to speak. (About 3 minutes)

Item 5: Please cut the ribbon for the opening of the hotel! (Fire cannons and play music) (about 5 minutes)

Item 6: All leaders and guests present are invited to take a group photo in front of the stage.

Item 7: The ceremony ends at 11:00. Invite the leaders and guests present to have a meal.

4. Hotel opening ceremony ceremony cost in RMB

5. Hotel opening ceremony cost budget (attached)

6. Division of work and timetable for operators (omitted)

7. Background printing renderings of the hotel opening ceremony (omitted)

8. Floor plan of the hotel opening ceremony (omitted)