What characteristics should corporate brochure design have?

Characteristics of corporate brochure design—Nowadays, more and more companies are beginning to pay attention to the design of corporate brochures. However, the brochures designed by each company also have their own points of reference, but many companies There are many problems with the designed brochure. Either the corporate brand is blindly exaggerated or the design is too casual. So what are the design characteristics of corporate brochures?

Zhonghui Design Original Picture Album Design

1. Publicity must be accurate and true

Corporate promotional albums, like print advertisements, belong to the scope of art design and must Through the vivid and abstract artistic expression of images, and all have certain forms of expression, a real, touching and lifelike artistic image of the product is created in advertising works to attract consumers and accept the theme of advertising, so as to accurately introduce products and promote sales. purpose. At the same time, the brochure can also be accompanied by actual samples of advertising products, such as textile fabrics, special papers, decorative materials, washing supplies, etc., which has a more intuitive publicity effect.

2. The content must be substantial and detailed

Advertising design is highly targeted, usually has certain suggestive slogans, and the expression method is also relatively active, which can be abstract or It is figurative, and mainly based on mobile groups; while the expression techniques of album design are relatively less active, mainly figurative, and usually quite satisfactory. Therefore, what is pursued is instant visual appeal, emphasizing its attention rate and strong visual impact. Brochures, on the other hand, are different from poster advertisements in that they can ensure a long-lasting advertising appeal effect, allowing consumers to carefully appreciate the advertisements. Therefore, the brochure should carefully describe the performance features and usage of the product in detail. At the same time, various types and angles of product photos, working principle drawings, scientific test data, charts, etc. can be provided to facilitate users' reasonable selection, correct operation, use and maintenance.

3. The printing is exquisite and elegant

Compared with advertisements, promotional albums have more printing characteristics, because promotional albums are usually bound at a low cost, have rich content, and have a look similar to magazine advertisements. Media advantages, namely exquisite printing and high reading rate, are relatively unavailable in poster advertisements. Therefore, brochures should make full use of modern advanced printing technology to produce vivid and colorful images of products and services to attract consumers. At the same time, through the advertising copy with vivid language and clear expression, the brochure uses the visual advantages of pictures and texts to effectively convey advertising information, persuade consumers, and leave a deep impression on the products and services.

4. Widely circulated

Brochures can usually be published and printed in large quantities, and as a symbolic product of the company's stage, they can be kept within the company and will not be used by the company in the future. Provide basis for development, and can even be mailed to resellers or shipped to users with the products. Or distribute it to the audience through product exhibitions and trade fairs, so that the advertising product or service information can be widely circulated. Because the brochure is small, it is easy to mail and carry. At the same time, some samples can also be stored as technical data for a long time.