A brief discussion on how to innovate and bring forth the new in the “Five Advances” publicity work on road traffic safety

It is true that the "Five Advances" have been "advanced", the slogans have been hung, and materials have been distributed. There are also educated students or onlookers who have said "this kind of work is well done" and so on. Yes, but has the public’s awareness of traffic safety really improved? Hanging up slogans, distributing materials, putting up display boards and posting pictures every year. Does the fact that the publicity work is carried out mean that the publicity work is done well? Over the years, traffic safety publicity activities have not gotten rid of the monotonous form and outdated content. It is difficult to achieve the effect that the masses love and want to see. They cannot effectively enhance the masses' awareness of traffic safety and effectively prevent and reduce traffic accidents. The severe traffic safety situation requires continuous innovation in our "Five Advances" work. The author believes that the "Five Advances" work must innovate from the following five aspects. 1. The ideological understanding of the "Five Advances" work must be updated. The leaders of the Ministry of Public Security have repeatedly issued specific instructions on the "Five Advances" work, requiring that the understanding of the "Five Advances" work be further improved, the determination be stronger, and the intensity be greater. If the education is broader, the "Five Advances" work should be regarded as not only a basic work to prevent traffic accidents, but also a basic work of traffic management business at present and for a long time to come. We must break away from the old-fashioned thinking, establish the new idea that the "five-step" work is the source of traffic management, and improve our understanding of this basic work in preventing traffic accidents. First, we must realize that the “five advancement” work is the source work of traffic management. The object of the "Five Advances" publicity is the specific object of traffic management - people. When the publicity work works, traffic participants' safety awareness will be enhanced and they will consciously abide by the rules and laws. The probability of traffic accidents will be low, and traffic safety will be guaranteed, thus achieving To effectively prevent and reduce traffic accidents. Second, we must realize that the "Five Advances" work can solve the bottleneck problem that restricts insufficient police force. The police force is lowered, the police force is based on quality, and the police force is based on technology. These are all to solve the current serious shortage of police force. Practice has proved that by strengthening the "five advancements" work and gaining the understanding, support and cooperation of the masses, traffic management will improve. The effect is to increase the police force in disguise. It can be seen that the "five-in" work is an effective auxiliary work for traffic management and a hidden police force. 2. The evaluation criteria for the “Five Advances” work must be reformed. Over the years, we have always been accustomed to evaluating traffic safety by considering the scale of publicity activities, the number of activities, the awareness rate of educated targets, and the rate of publication of publicity articles. The standards of publicity work lead to the fact that publicity work only focuses on development and not on actual results. It is a formality and a formality, and the ground becomes wet after rain. The difference between working more and less is different. The number of activities reflects the labor we put in in traffic safety publicity work. However, using this as an evaluation criterion alone is one-sided and unscientific, and will also lead to one-sided pursuit of work. Since the "Five Advances" work can effectively prevent and reduce traffic accidents, it should be linked to the "four indicators" of traffic accidents. However, the reduction of the "four indicators" is determined by comprehensive factors, and the "Five Advances" work has a It is a subtle process, and the work results are not immediately apparent. Therefore, the evaluation of the "Five Progress" work should be based on the "four indicators" of traffic accidents, and a long-term evaluation system should be established to effectively prevent and reduce traffic accidents and promote The "Five Advances" work has been carried out in a down-to-earth manner. At the same time, it should be supplemented by necessary periodic performance appraisals to break down the propaganda tasks, refine the goals, and link them with collective and personal interests. Through the assessment, the assessees can see their own problems and advantages clearly, turn passivity into initiative, change pressure into motivation, increase the consciousness and initiative of publicity, and strive to maximize strengths and avoid weaknesses in future work, so as to achieve greater success in the "Five Advances" work. Big progress. 3. The form of the "Five Advances" work needs to be renovated. We cannot say that hanging slogans on the streets and distributing materials are useless, nor can we say that putting up display boards on campus and giving safety classes are useless, but always looking the same is boring. . The form of "Five Advances" publicity must be constantly renovated to cater to the tastes of the masses, attract the public's "eyeballs", and impress people's hearts. Only then can road traffic safety publicity work be deeply rooted in the hearts of the people, strengthen the public's awareness of traffic safety, and form a good traffic environment. behavioral habits.

In 2010, the Traffic Police Brigade of Zhanhua County Public Security Bureau borrowed the melody of a classic children's song "Clap Song" and wrote new lyrics to create a "Traffic Safety Clap Song", which was widely sung on campus, "You clap, I will." Shoot one, traffic safety is the first; you shoot two, I shoot two, and you have to ride for 12 days; you shoot three, I shoot three, the isolation guardrail cannot be turned over; you shoot four, I shoot four, the vehicles are getting on and off in an orderly manner "You clap five, I clap five, you can see the hand signal clearly..." Old songs and new words, primary school students love to sing, and they learn and spread traffic safety knowledge in singing. This entertaining and educational method is a renovation of the publicity method. Publicity should use activities as a carrier to allow the masses to understand traffic safety knowledge and increase their awareness of traffic safety while participating in popular activities. 4. The content of the "Five Advances" work must be innovative. Laws and regulations such as the "Traffic Safety Law of the People's Republic of China" are the basis for road traffic management and law enforcement and are also the focus of the "Five Advances" propaganda. But judging from the actual situation, some traffic participants are not unaware of the importance of traffic safety, but they are lucky. It is not that they do not know the traffic regulations, but they knowingly commit the crime and even violently attack the police. The fundamental reason is that they have weak legal awareness and lack of compliance with the law. Awareness is not strong. Therefore, it is necessary to publicize not only road traffic laws and regulations such as the Road Traffic Safety Law, but also other laws and regulations, such as the Criminal Law, the Administrative Penalty Law, the Public Security Management Penalty Law, etc. The "Five Advances" publicity should be connected with reality, study the causes and patterns of traffic accidents in the region, find solutions and approaches, and carry out targeted publicity. Select different content for different objects. For example, students can organize traffic simulation command; for professional transportation units, they can conduct experience introduction meetings, analyze typical cases, and carry out publicity and education from the perspective of drivers’ professional ethics and professional style; for farmers, they can conduct publicity and education. The dangers of unlicensed and unlicensed motorcycles on the road, the dangers of agricultural vehicles and tractors carrying people, and more publicity on urban road traffic rules to farmers who work in cities. Teaching according to local conditions and people, targeted publicity and education can prevent problems before they occur, seize the initiative in traffic management, and create a safe and smooth project. 5. The "Five Advances" propaganda force needs to be innovated. The "Five Advances" work must be done by publicity police. Under the current configuration of the police force, the publicity police in some brigades and squadrons have been reduced, or they have taken on multiple positions. Since the publicity police are non-professional and their professional knowledge cannot meet the requirements of current publicity work, their usual publicity is patchwork. People are the most active and dynamic factor. Only with a capable publicity team can we ensure the efficient development of publicity work. To promote talents in any way, police officers who are keen on publicity work, proficient in business, willing to contribute, and can speak and write should be assigned to publicity positions. They should give full play to their specialties and contribute more to the "Five Advances" work, and contribute to the prevention and reduction of roads. Contribute to more traffic accidents. The "Five Advances" work does not rely solely on publicity by the police. All functional departments and all police officers have the obligation to publicize traffic safety knowledge. They must comprehensively infiltrate traffic safety awareness in conjunction with the work of their own departments and positions in their daily work. For example, police officers who handle traffic accidents can appear during the accident handling period to give their own opinions. Vivid facts are used to publicize and educate the onlookers, and all police officers join the ranks of publicity and work hard for the "Five Advances". Only then will the road traffic safety awareness of traffic participants be comprehensively improved, and the situation of frequent road traffic accidents will be reduced. A complete makeover.