How to deal with online public opinion

Some Suggestions on Coping with Internet Public Opinion

1. Take your time

First of all, we must keep calm, don't panic, avoid making noise at will, and be eager to clarify, because a large number of business cases have proved that enterprises can easily lose their minds in panic, and it is naturally impossible to come up with better solutions by placing too much emphasis on the interests of enterprises and ignoring the demands of the public and the media.

2. Positive response

Specifically, in the face of negative public opinion on the internet, enterprises should send special personnel or teams to find out the truth and actively respond. We should deal with it seriously from top to bottom, formulate a special action plan, and then speak through the official media. Clarification should be an apology.

3. Strengthen the network public opinion monitoring.

When enterprises encounter negative online public opinion, they should not only actively deal with the outside world, but also strengthen the monitoring of online public opinion, keep abreast of the development trend of public opinion and analyze its evolution trend. Because only in this way can we better deal with these negative news. If we use the public opinion monitoring platform of online public opinion-Zhiwei business information monitoring system, we can help enterprises to automatically collect information from the whole network, realize real-time monitoring of online public opinion for 7*24 hours, and find sensitive negative information related to enterprises at the first time, which can provide reference for enterprises to successfully deal with negative online public opinion.