Selected and practical Teacher’s Day publicity planning plans

?The publicity planning plan is a planning plan written to increase visibility, but how should this plan be written specifically? The following is a collection of "Selected and Practical Teacher's Day Promotional Planning Plans" that I have collected and compiled. I hope it will be helpful to your study work. Selected and practical part of Teacher's Day publicity and planning plan

? ? 1. Activity theme: Thanksgiving Teacher's Day

? 2. Activity time: September 5th 0:00~September 20:00 on the 12th

? 3. Activity format: In the form of replying to posts, interact with buyers to attract store collections, and use Teachers' Day to send blessings to teachers to implicitly promote the store. At the same time, two special products are launched as the main products for buyers.

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?The teachers we talked about together in those years

?It’s Teachers’ Day again. Do you still remember the teacher who impressed you the most? Whether it was the teacher who taught you tirelessly, Whether it’s the one who punishes you with homework until your hands feel numb, both are worth complaining about on this Teacher’s Day

? In addition, children on different winning floors will also receive additional discounts and privileges from us!

How to participate:

1. Bookmark the store

2. Reply to the post: Thank you for your hard work, teacher (what do you want to say to the teacher)

?Here, XXX franchise store is willing to be a bridge of communication for you. In order to ensure the smooth progress of "Thanksgiving Teachers' Day" and your active participation, we will do our best to ensure the smooth progress of "Thanksgiving Teachers' Day" and your active participation. You will have the opportunity to win 50% off in all participating activities. Card, based on Want Want ID number, no matter when and where, you no longer have to wait for holiday discounts, you can get 50% off whenever you want to buy!

? Shangyi Home 50% off discount card is limited to 15 Zhang (term is three months).

?Distribution situation: The Want Want ID of the 15 winning floors will be the winning ID.

?To ensure the fairness of the network, the bonus floor calculation formula is: taking the 3D winning number on September 12th as the base number, the sum of the three numbers is the first winning floor, and then the winning floor The sum of the floor as the base plus 50 is the second winning floor, the third winning floor is the previous winning floor plus 50, and so on.

?Example: The 3D winning number is 910, 9 1 0=10, then the first winning floor is 10, 10 50=60, then the second winning floor is 60, 60 50=110, Then the third winning floor is 110 and so on.

Note: The same Want Want ID number can be used to build a building no more than 5 times in a row, and the rewards will not be repeated. If there is a repeat, the winning floor will be the next floor. Posts will be locked at 20:00 on September 12, 20xx.

?5. Another: Special discounts on two products in the store, rose/pumpkin vases (these two models are also a warm-up for the Dalian promotion event on September 17)

? 6. Publicity intensity:

?(1). Old customers collectively send messages on their mobile phones:

?"As Teacher's Day approaches, Shangyi Home Store launches "Don't Forget Teachers" Win 40% off permanent discount card event, limited to 15 pieces, it is really a lifetime 40% off discount, no matter when, this treatment only belongs to you

For details, please pay attention to: XXX specialty store (this link is for the event). Page links can be directly clicked by mobile Internet users, which can be implemented. The specific operation needs to be tested)

? (2). Weibo promotion

? (3). Community website promotion

?(4). Other promotions

?7. Picture production:

?Two large promotional pictures on the homepage:

? 1. Promote the picture of building a building on Teachers' Day. Requirements: The content of the activity is detailed, the background color of the picture should preferably have our products, and it should be connected to the building building activity page.

?2. Two items are on sale at a special price: 199 roses with free shipping, and a small pumpkin vase at a special price of 20% off with free shipping. Expected effect: Increase store popularity and collections. Selected and practical part 2 of Teacher’s Day publicity and planning plan

?1. Guiding ideology

?This year’s Teacher’s Day celebrations are based on building a conservation-oriented society and In line with the requirements of a harmonious and civilized campus, we adhere to the principle of "grand, enthusiastic, pragmatic and simple", adhere to the principle of "shifting the focus downward, highlighting key points, striving for practical results, and being teacher-oriented", and highlight the principles of "respecting teachers, valuing education, teaching and educating people" ", actively promote the urbanization process of rural education and let more children receive better education", creatively carry out a series of colorful activities, warmly celebrate the xxxth Teacher's Day, and display to the society the achievements made in the past year. Educational achievements, standardized schools and education model towns were created. Deepen the reform of the personnel system and school-running system, and achieve the results achieved by merging classes and schools. Demonstrate the nurturing style of teachers in education and teaching positions and the spiritual outlook of students' innovative development and healthy growth, further win the understanding and support of education from all walks of life, and call on the town's education workers to further enhance their sense of responsibility and mission, and improve their own quality , be dedicated to the job, teach and educate, be a role model, and create a beautiful social image of teachers with outstanding work.

?2. Arrangement of activities

?1. Convene a county-wide Teachers’ Day celebration and commendation meeting. Commend outstanding teachers and outstanding educators. Summarize the teaching work in the XX-20xx school year and comprehensively analyze the successful experience and existing problems in this year's high school entrance examination. Commend and reward schools and teachers who have made outstanding achievements in the high school entrance examination. Arrange primary and secondary school teaching work in the 20xx-20xx school year, formulate new goals and tasks, and sign a responsibility letter for high school entrance examination goals. To commend units with advanced teaching work, units and individuals with advanced social respect for teachers and education, and donations to support education.

?2. Invite the town People’s Congress, CPPCC leaders, retired leaders, and teacher representatives to visit, visit, and hold discussions in some schools to listen to the opinions and suggestions of cadres and teachers on education work.

?3. Increase efforts to widely publicize educational achievements. From September 1st to 10th, the town education office made full use of posters, display boards, and promotional materials to focus on promoting outstanding teachers, models of teacher ethics, education and teaching quality, and high school entrance examination results, showing the educational development achievements and future plans of Qudi Town. Use various forms to vigorously publicize the unit’s outstanding teachers and the outstanding achievements of school education and teaching reform. It is necessary to organize teachers to conscientiously study and publicize laws and regulations such as the Education Law and Teachers Law. Hang promotional banners celebrating Teachers' Day at the school entrance and inside the campus to create a good trend of respecting teachers and valuing education.

?4. Actively carry out activities to do practical things and good things for teachers. Through various methods, we actively do practical things and good things for teachers, help teachers solve practical difficulties in work and life, and effectively improve teachers’ lives and work remuneration. We should especially care about the thoughts, learning, and work of teachers from poor families and rural teachers. Work and life, so that they can teach with peace of mind and be happy to teach.

?5. Continue to hold "Education Open Day activities. During Teachers' Day, all primary and secondary schools in the town, especially Jiyang No. 2 Middle School, Jiangji Primary School, Central Primary School, and Central Kindergarten, will organize "Education Open Days" Activities should create a strong atmosphere of activities through slogans, campus broadcasts, blackboard newspapers, etc. Through blackboard newspapers, exhibition boards, bulletin boards and other forms, the outstanding achievements in the school's reform and development are comprehensively displayed. The school’s laboratories and educational and teaching functional venues must all be open to the outside world, and combined with their respective realities, use multimedia and the Internet to fully display the school’s new image and new highlights.

?3. Strengthen the organizational leadership of celebration activities

?In order to effectively organize and implement the activities to celebrate the 28th Teachers’ Day, the town education office was established to celebrate the 20th Teachers’ Day. Eight Teachers' Day activity leading groups coordinate and lead the development of various activities. All units should regard the celebration of the 28th Teacher's Day as an important political task. From the perspective of revitalizing the town through science and education, they should closely cooperate with the celebration leadership group to carry out and implement each activity well. At the same time, each unit should formulate a celebration plan based on its own actual situation and submit it to the town education office before September 2.

Part Three of Selected and Practical Teacher's Day Publicity and Planning Plans

?1. Activity Background

?In the golden autumn of September, teachers are the theme of this season. Teachers are engineers of the human soul. Respecting teachers and valuing education has become a good social trend. Every year’s Teacher’s Day has a great social impact. Therefore, on the occasion of the 20xx Teacher’s Day, Yuncheng Post Office specially unites all sectors of society. The company and *** jointly launched preferential promotions and "holiday gifts" to teachers in the city's large, middle and primary schools, not only effectively seizing this important holiday for targeted marketing, but also enhancing the company's public welfare image and reputation, and expanding brand influence force.

?2. Activity theme

?Teacher, thank you for your hard work!

?3. Event time

?August 20, 20xx - September 20, 20xx

?4. Form of corporate participation

? (1) Make holiday greeting cards to wish all teachers a happy holiday

?Media format: letter card type postage postcard, with ample advertising image display surface.

?Specifications and price: 186*128mm, 2.00 yuan/piece

?Printing quantity: starting from 10,000 pieces, increasing in multiples of 5,000. (The number of teachers in the city is 33,200)

? Media advantages:

? (1) Postage postcards are uniformly issued by the National Bureau and are in a high-end format, which can reflect the importance that the company attaches to teachers and respect.

? (2) Beautifully made cards are easier to preserve for a long time, so the corporate publicity effect will be more lasting.

? (2) Make holiday gifts to teachers in the form of "Open with Gifts" letter.

?Media form: postal advertisement. It is an organic combination of an envelope and a promotional leaflet, that is, when combined, it is an envelope, and when unfolded, it is a promotional leaflet.

?Specifications and unit price: Large 16 karat, 1.00 yuan/piece

?Large 8 karat, 1.20 yuan/piece

?The above prices are designed for postal letters , printing, data usage, name and address printing and mailing fees.

?Printing quantity: 5,000 pieces minimum. (The number of teachers in the city is 33,200)

? Media advantages:

? (1) Enterprises can obtain larger advertising coverage at more favorable prices.

? (2) Enterprises can flexibly choose the printing quantity according to their own needs.

? (3) Promote corporate discounts to teachers in the form of DM folders

?Media format: DM single page or booklet

?Specifications and Unit price: Large 16-karat, 0.15 yuan/sheet

?Large 8-karat, 0.2 yuan/sheet

?The above prices are for DM order design, printing, data usage and delivery. cost.

?Printing quantity: 10,000 pieces minimum. (The number of teachers in the city is 33,200)

? (4) Make holiday gifts to teachers in the form of business letters.

?Media form: Mail the company's leaflets or brochures to target customers in the form of letters.

?Specifications and unit price: No. 6 cover, 1.2 yuan/envelope

?No. 7 cover, 1.6 yuan/envelope

?The above prices include postage Envelopes and inner parts can be made by postal service or provided by customers.

?Printing quantity: 3000 seals. (The number of teachers in the city is 33,200)

? (5) Use multiple forms interspersed.

?Customers can combine media according to their own needs and actual situations to achieve optimal publicity effects.

?5. Operation process

?Enterprises sponsor and provide publicity and promotional content - the Post Office designs greeting cards according to the needs of the enterprise ("Open with Gifts" letter, etc.) - provided by the Post Office Names and addresses of teachers in the city and print greeting cards ("Open with Gifts" letter, etc.) for enterprises - the Post Office will deliver greeting cards ("Open with Gifts" letter, etc.) to teachers before Teachers' Day

?6 , Income from corporate activities

? (1) Teachers’ Day is a social event every year, and timely launch of “gift” activities will help enhance the company’s public welfare image and reputation, and expand brand influence.

? (3) Through the postal delivery network, advertising information is directly delivered to the target audience, achieving one-to-one and point-to-point strong publicity, allowing enterprises to stand out among many advertising activities.

? (3) Carrying out promotional offers specifically targeted at teachers will help attract a large group of teachers and greatly improve the company's marketing performance. Selected and practical part 4 of the Teachers' Day publicity and planning plan

?1. Guiding ideology

?Using the theme of Teachers' Day on the future of the motherland and the mission of teachers as the main line of the celebration activities, fully displaying the whole school The good mental outlook of educators and the fruitful results achieved in school-wide education further promote the construction of teacher ethics, carry forward the good trend of respecting teachers and valuing education, and inspire the majority of educators to love education, be proactive, and be willing to contribute.

?2. Event time

?September 1st, September 10th

?3. Event arrangement

?1. The school trade union took the lead and cooperated with all departments to publish a special issue to celebrate Teachers' Day in the school's publicity column, focusing on promoting the deeds of various advanced collectives and advanced individuals in the school.

?2. Make a banner with the future of the motherland and the mission of teachers and hang it at the school gate. Strive to create a warm holiday atmosphere of respecting teachers and valuing education.

?3. Commend various advanced individual deeds within the school and organize to participate in various commendation activities in the education system.

?4. A national flag-raising ceremony was held on September 10. Under the national flag, the principal delivered a congratulatory message to all faculty and staff, and student representatives addressed all teachers.

5. The school youth league committee, student union, and Young Pioneers organize students to carry forward the fine tradition of respecting teachers and valuing education, carry out various forms of activities, and do good deeds and love for teachers.

?6. The school actively carries out activities to express love and warmth through visits, symposiums for new and old teachers, and teacher-student friendships.

?7. The school actively carries out activities to express love and warmth through visits, symposiums for new and old teachers, and teacher-student friendships.

?8. The school uses blackboards, windows, websites and other media to vigorously promote model figures who have made outstanding contributions in education and teaching, promote advanced models in teaching reform and teacher ethics construction, and create a strong A festive atmosphere and a good atmosphere of learning to advance and striving for the first class.

?9. Organize activities for everyone to sing patriotic songs.

?10. Organize a speech contest with the theme of the future of the motherland and the mission of teachers. Five selected practical chapters of the Teacher's Day publicity and planning plan

?1. Activity introduction:

?Respecting teachers and valuing education has been a traditional Chinese culture for thousands of years, and teachers are the disseminators of knowledge. Teachers have been respected and loved by people in all dynasties and are known as "engineers of the human soul". In view of this, our promotional activities during Teacher's Day are based on the theme of "respecting teachers and loving teachers", and the main purpose of this promotional activity is The target group is teachers.

? 2. Purpose of the activity:

? Through multiple promotional activities targeting different target groups, conduct different forms of promotional activities for different consumer groups, and use various strategies to defeat them. , launch different forms of publicity and promotion campaigns for different consumer groups, and gradually allow consumers throughout the Kite City to understand and participate in the shopping activities of Kite 1st Avenue, ultimately achieving the purpose of increasing the popularity of the mall, increasing passenger flow and sales. .

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?Early September 20xx (September 5th-12th)

?5. Event location:

?Inside the Kite 1st Avenue Shopping Plaza store

?6. Preliminary publicity

?The overall publicity and momentum will be launched on September 1st. The specific publicity methods are:

?(1) Make a promotional video for the event on public transportation The show will be promoted on CarCheTV from September 1st to 12th.

?(2) Conduct outdoor publicity through DM slip (with DM slip you can get a greeting card for the teacher).

?(3) "xx Newspaper" will conduct a half-page promotion from September 7th to 12th

?(4) Radio 887 will broadcast a promotion from September 1st to 12th

?(5) Shopping mall broadcasting and square audio broadcast event promotion from September 1st to 12th

?(6) Square outdoor fences, banners, and display racks and water signs in the shopping mall Waiting for publicity on September 1st

?(7) The planning department will publish the event content online from September 1st to 12th for online promotion

?7. Event content:

?1. Starting from September 1st, all customers shopping in the mall can go to the service counter with their receipt to receive a greeting card for the teacher, as a holiday greeting card for the teacher from the customer himself;

?2. Customers who spend over 20 yuan can go to the service desk with their receipt to receive a special gift specially prepared for the teacher (umbrella, sun hat or a gift of higher value with "Teacher, you have worked hard" printed on it, etc.

?3. Teachers who come to the mall to shop in person can not only receive a greeting card specially made for teachers by Kite One Avenue, but also receive a gift (umbrella, sun hat or a gift of higher value) with their teacher's ID card. gifts);

?4. The dining area launches a "Blessings for Teachers" special meal, which is specially designed to provide some dishes or special discounts for teachers or students who entertain teachers.

?8. Activity process:

?9. Activity budget: Selected and practical part 6 of Teachers’ Day publicity and planning plan

?1. Activity theme: Years Like a song, I am grateful for my teacher

?2. Purpose and significance of the activity

?In the golden autumn of September, the air is filled with the emotion of gratitude for my teacher. "Respecting teachers and teaching" is an eternal virtue. All teachers, past, present, and future, should enjoy reverence and blessings. In order to allow teachers to spend this Teacher's Day happily and fully, kindergartens have carried out colorful celebration activities. On the occasion of Teachers' Day on September 10, kindergartens should organize children to express their gratitude to their most beloved teachers through activities, so that everyone can The children sincerely learned how to be grateful to their teachers, and in this activity, they felt the spirit of teachers’ silent hard work and selfless dedication. They sincerely paid respect to teachers, thanked teachers for their hard work, and expressed their respect for teachers through practical actions. labor. The whole kindergarten is filled with an atmosphere of children expressing their gratitude to the teachers for their hard work and tireless teaching.

? 3. Sponsoring department: Kindergarten trade union

? 4. Activities targeted at: all teachers and students in the kindergarten or organized in class units

? 5. Activity time: Thursday, September 10, 20xx (Teacher’s Day)

6. Activity content:

1. Banner signing: Post the banner and sign and write blessings.

?2. Blessing delivery: Let the students pass their blessings, thoughts, and gratitude to the teacher during the activity, or arrange a blessing wall for the teacher and the children to complete together.

?3. Understand Teachers’ Day through activities:

?a. Through teaching activities, let the children make gratitude gifts for their teachers.

?b. Send a cordial greeting to the teacher when you see him.

?c. In the name of the whole class, present a flower to the teacher.

? 7. Activity arrangement and activity implementation:

? Required items and arrangements

? Posters, promotional materials, promotional banners, two computers, Speakers, sticky notes, colored cardboard, plastic ropes, 4 publicity boards, small prizes, leaflets, signature pens, tables and chairs, etc. (determined based on the actual situation of the park)