How to understand the two-wheel drive of corporate culture and corporate strategy

Understanding the two-wheel drive of corporate culture and corporate strategy can be understood from the following aspects.

1. Understanding from the function of corporate culture and the current situation of corporate culture construction in China: At present, corporate culture construction in China is still in a very primary stage and level, which is highlighted in the following aspects: insufficient attention is paid to corporate culture construction; In the construction of corporate culture concept, the concept system is incomplete, the concept elements are incomplete, the concept connotation is not specific, or there is no connotation explanation, the concept expression lacks individuality, and imitation and plagiarism are serious; The culture of many enterprises just hangs on the wall, stays on paper or orally, and basically becomes a mere formality; There are also many enterprises that believe that corporate culture is to engage in cultural and sports activities and replace corporate culture construction with rich cultural and sports activities.

2. Understanding of the "two-wheel drive" strategy of cultural landing: Any enterprise must build a systematic and perfect cultural system before implementing cultural landing. According to the structural model of "four levels of corporate culture", the systematic corporate culture system includes spiritual culture, institutional culture, behavioral culture and material culture.

3. From the perspective of management, the cultural landing strategy based on strategy, organization and human resources: enterprise system is the rules of the game among the main bodies within the enterprise, which restricts or shapes the behavior of every employee. Enterprises can regularly conduct cultural audits on all systems.