How to improve employees' sense of identity with corporate culture

how to improve employees' sense of identity with corporate culture, and how to enhance employees' sense of identity with corporate culture can be achieved from the following points: corporate culture gives employees a sense of honor, and everyone has a desire to be praised and appreciated. Being affirmed is also the pursuit of enterprise employees. Every employee wants to make some achievements in his work, which will be affirmed by colleagues and managers around him. While continuing to do a good job, with the affirmation of others, I will also have a sense of honor. In the desire for honor, constantly improve their ability. Excellent corporate culture will enhance employees' sense of honor, eager to be affirmed by enterprises, and invisibly enhance employees' sense of recognition of enterprise organizations. Corporate culture realizes employees' sense of accomplishment, and the operation and development of enterprises are also related to the interests and development of each employee in the enterprise. Excellent corporate culture will make employees proud of the achievements of the enterprise and further make employees have positive enterprising spirit. This kind of enterprise urges employees to obey the arrangement of the enterprise organization, finish their work seriously, help the enterprise achieve greater achievements, and then become more proud of the enterprise achievements, and finally form a virtuous circle. Corporate culture enhances employees' sense of belonging. Excellent corporate culture creates a harmonious working environment and atmosphere for employees. In this working environment and atmosphere, enterprises attach great importance to good communication with employees. In this environment and atmosphere, employees have a sense of belonging to the enterprise and are integrated into the big family of the enterprise. In the future communication, it was slowly recognized by other employees. Employees will soon find their position and role in the enterprise correctly in the sense of belonging to the enterprise, and have a sense of identity with the enterprise as an organization, and then have a sense of identity with the goals of the enterprise. Excellent corporate culture will provide a platform for employees to support their development. Employees use this platform to improve their abilities and tap their potential. Enterprises rely on the development of employees to realize their own development. Corporate culture stimulates employees' sense of mission. Every enterprise will have its own goals and missions, and its operation and development are all aimed at achieving its own goals and fulfilling its own missions. Excellent corporate culture combines the pursuit of the enterprise with employees' own career pursuit, making employees think that the development of the enterprise is their own development and the goal of the enterprise is their own goal. Corporate culture integrates the mission of the enterprise into the work objectives of each employee. In the process of work, the enterprise completes its own mission, and the work of each employee adds up to complete the mission of the enterprise. Corporate culture enhances employees' sense of responsibility. If an enterprise wants to run and develop smoothly, it must rely on the efforts of every employee. If every employee wants to make efforts, it is necessary to enhance their sense of responsibility for their work and the enterprise. And excellent corporate culture will enhance employees' attention and understanding of responsibility to a certain extent. Excellent corporate culture will make employees realize that the enterprise is an organization owned by every employee and needs every employee to be responsible for the enterprise. In the responsibility for the enterprise, the sense of recognition for the enterprise will gradually increase. The influence of corporate culture on employees' job involvement 4.1 Corporate culture has a great influence on employees' cohesion. Employees are the smallest unit of an enterprise and are independent individuals. Excellent corporate culture can promote mutual help among employees and form healthy competition among employees. Employees constantly improve their own abilities, cultivate excellent quality, unite and cooperate, and contribute to the development of enterprises. 4.2 The feelings and space of corporate culture have a great influence on the value of employees. When employees choose to work in an enterprise, they not only consider the material conditions provided by the enterprise, but also consider whether they can feel "home" in the enterprise-a sense of belonging to the enterprise. Excellent corporate emotional culture will give employees a feeling of "home". Employees think that they are members of the big family of enterprises and that promoting the development of enterprises is their own development. Emotional culture works better than those cold rules and regulations. The purpose of employees working in enterprises is not only for material conditions, but also to realize their own value. How to improve the employees' sense of identity with the corporate culture of rural credit cooperatives

To build the corporate culture of rural credit cooperatives,

we should highlight the key points and carefully shape them. Carefully extract the most valuable and distinctive entrepreneurial spirit and core values of rural credit cooperatives, and establish and shape them;

second, we should carry out in-depth publicity to form a * * * knowledge. Do a good job in explaining and demonstrating the corporate culture of rural credit cooperatives, and establish corresponding advocacy mechanisms to make the values of corporate culture of rural credit cooperatives accepted and recognized by all employees;

Third, leaders should take the lead and practice. In shaping and maintaining the same values of rural credit cooperatives, the leaders of rural credit cooperatives should play an exemplary role and implement the concepts and values of corporate culture in every specific work;

fourth, we should improve the system and establish norms. Establish and improve the necessary rules and regulations, so that employees have both values-oriented and institutionalized norms;

five should set an example and give typical guidance. Take those individuals and collectives that can best reflect the corporate values of rural credit cooperatives as examples and publicize and commend them with great fanfare. At the same time, we should also pay attention to strengthening education and training to continuously improve the quality of employees and further consolidate the foundation of corporate culture construction of rural credit cooperatives. How to improve employees' sense of identity with the enterprise

One way to improve employees' sense of identity with the enterprise: find the similarities between employees' price and enterprise values

To improve employees' sense of identity with the enterprise, we must first make clear that the core of enterprise culture is enterprise values, so the most fundamental thing for employees' recognition with the enterprise should be the recognition of values. Due to the different obligations of employees and enterprises in society and the different asset relations between employees and enterprises, it is impossible to make employees' values completely equal to those of enterprises. However, due to the essential relationship between enterprises and employees, there must be many important similarities between employees' values and enterprises' values. Therefore, to cultivate employees' sense of identity with enterprises, it is important to find and enlarge the similarities between employees' values and enterprises' values. For example, strengthening the view that employees and enterprises have the same interests, career and fate can greatly improve employees' sense of identity with enterprises.

method 2 to improve employees' sense of corporate identity: adhere to the people-oriented management tenet

Identity is often an interactive process. To find ways to improve employees' sense of corporate identity, enterprises should first identify with employees and adhere to the people-oriented management tenet. First of all, employees should be regarded as internal customers of the enterprise, and the customer satisfaction strategy should also be implemented. The most basic thing is respect, understanding and care. The so-called respect for employees mainly means that enterprises should respect the personality and dignity of employees, treat employees sincerely, and deal with their reasonable demands in a realistic manner in accordance with the principles of openness, fairness and justice. In real life, employees will inevitably encounter various practical problems. If possible, enterprises should put themselves in the employees' shoes, understand their difficulties, actively help employees solve their difficulties in work and life, do practical things and do good deeds for employees, so that it is easier to enhance their sense of identity. This is a good way to improve employees' sense of identity with enterprises.

Method 3 to improve employees' sense of corporate identity: actively carry out various activities that can reflect team spirit

As an organization, an enterprise can effectively enhance employees' team spirit through certain organizational forms and activities, thus improving its sense of corporate identity. Enterprises can create a healthy, civilized and progressive atmosphere by actively carrying out various cultural and sports activities popular with the masses, so as to cultivate common interests and hobbies among cadres and workers, enhance communication and understanding, and inspire workers to do their jobs well with a strong sense of ownership. This method of improving employees' sense of corporate identity is very effective.

Method 4 to improve employees' sense of corporate identity: leaders take the lead and start with me

Corporate leaders play an extremely important role in the process of improving employees' sense of corporate identity. Because of their position in the enterprise, their personal ideals, beliefs, personalities and behaviors not only affect and restrict the development strategy, management methods and behavior orientation of the enterprise, but also have imitation effects on the employees. In a certain sense, The employee's recognition of the enterprise is first of all the recognition of the direct leader he faces. Everything the leader does in the enterprise will actually be regarded as a kind of job behavior by the employee, which represents the ideas and values of the enterprise. The exemplary role of the leader is very important. He should not only show the employees the company's vision and goals, but also take the lead in practicing a series of ideas and norms embodied in the corporate culture, so as to reflect the corporate culture on his own personality charm, which can improve the employees' sense of identity with the enterprise.

Method 5 to improve employees' sense of identity with the enterprise: Cultivate employees' sense of identity with the enterprise

Improving employees' sense of identity with the enterprise is the key to corporate culture construction. It is necessary to take strengthening employees' sense of identity with the enterprise as the top priority in corporate culture construction, endow different business periods with specific cultural connotations, guide employees to establish all the ideas of obeying the needs of the enterprise, and maximize the personal growth trajectory and the curve of enterprise development.

Method 6 for improving employees' sense of corporate identity: Strengthening employees' sense of corporate mission

The ultimate goal of improving employees' sense of corporate identity is to continuously enhance the cohesion of enterprises by cultivating entrepreneurial spirit and corporate values, so as to build a high-spirited team and complete the mission of enterprises. The company pays attention to the orientation of behavior consciousness, internal work norms, external image display, etc., and strengthens the cultivation of team spirit; Paying attention to endowing each job or activity with a specific cultural connotation has enabled the employees to cultivate their sentiments, strengthen their values and enhance their sense of honor. How to improve employees' extensive understanding of the company's corporate culture

Let employees participate in the construction of corporate culture

First, solicit opinions extensively

Any enterprise has a culture, especially for many large and medium-sized state-owned enterprises. After so many years of ups and downs, employees always have their own views on culture. Many enterprises often ignore the consideration of their corporate culture when introducing organizational change or reengineering, which often leads to "the operation is very successful, but the patient. McKinsey defeated Shida, which is the best case. Although the scheme is very scientific, Shida's culture can't be integrated, and the result is a complete failure.

Many people regard corporate culture as boss culture and high-level culture, which is one-sided. Corporate culture is not just the opinion of high-level, but the values and behavior of the whole enterprise. Only corporate culture that is recognized by everyone is valuable corporate culture.

to get everyone's approval, we must first ask for your opinions. Senior managers of enterprises should create various opportunities for all employees to participate and discuss the company's culture. We might as well create a sense of crisis by the top management, so that everyone can have the demand and motivation for cultural change, then solicit opinions at all levels, and gain the understanding of the dross and advantages of the original culture. Finally, we can adopt the method of sublation, retain the essence of the original corporate culture, and publicize it widely, so that all employees can know how the corporate culture of the company came into being.

second, combine with the daily work of employees

after an enterprise determines a new corporate culture concept, it is necessary to introduce it, which is actually the process of turning the concept into action. When importing, don't take coercion. Let everyone discuss with each employee's own specific work first. First, we must make clear why the company should establish such an idea. Next, how should each of us change our ideas and combine our work with culture?

In our corporate culture building project for an airport ground service company, we first let the grass-roots employees discuss the problems in their work, and then put forward how to improve and improve it, including the work process and methods, and finally what they should do. Through this discussion, let every employee know clearly what the corporate culture of the company is, why we should establish such a culture and why we should do it ourselves.

setting an example is the most critical

1. The role of the top management

As the architects of corporate culture, the top managers undertake the most important and direct work of corporate culture construction. Once, an enterprise boss asked the author, "What do you think is the most important thing to shape corporate culture?" The author told him: "first shape yourself into a model of corporate culture!" " Some senior managers of enterprises always feel that corporate culture is to motivate and restrain employees, but it is precisely those who shape corporate culture that their words and deeds play a vital role in the formation of corporate culture. Once I coached an enterprise to do corporate culture, and their boss said that he attached great importance to talents and hoped that the corporate philosophy would be reflected in this respect. When we were talking, we just arranged to interview a middle-level manager. When his secretary told him that the interviewer was coming, he casually said, "Let him wait for another half hour, I have something to do." A small matter is enough to show his attention to talents. The top leaders of enterprises are often not only the shapers of culture and system, but also the destroyers of ideas and systems.

second, start from the dribs and drabs

many enterprises like to carry out some activities, training and seminars with great fanfare when shaping their corporate culture. In fact, the essence of corporate culture is more focused on the dribs and drabs of daily management. As enterprise managers, no matter the top or middle level, they should start from their own work, first change their concepts and styles, start from small things and start from the side. In Cisco, there is a widespread story that an employee of Cisco headquarters saw their president, Mr. Champs, trotting across the street. Later, the employee learned that Mr. Champs had parked his car across the street when he saw that the parking space at the company gate was full, but several important guests were waiting for him, so he almost trotted back to the company. Because in Cisco, the best parking spaces are reserved for employees, and managers, even global presidents, are not privileged. Another example is GE Company, which has a card of values that everyone must carry with him. Even the president always takes out this card to publicize employees and explain to customers. Imagine the top managers of many domestic companies. Do you have the ideas and styles of the presidents of these world-class companies?

story-telling, story-telling and publicity

1. Story-telling

The ideas of corporate culture are mostly abstract, so business leaders need to turn these ideas into lively fables and stories and publicize them. The corporate culture of Mengniu Group emphasizes competition, which is vividly reflected in the story of "Lion and Antelope" on the African prairie: when you wake up in the morning, the lion's idea is to run past the slowest antelope, and