5 cases of creative store celebration event planning plans

When an organization holds a warm, grand and elegant celebration, it is an opportunity to show its good image to the public. The following is a store celebration activity planning plan that I have carefully collected and compiled. I will share it with you now, so you can enjoy it.

Store celebration activity planning plan 1

1. The purpose of planning the first anniversary store celebration

The purpose of the anniversary store celebration is to increase brand influence and enhance visibility and reputation. ; Enhance the image and increase competitiveness; Strengthen employees' corporate loyalty and centripetal force; Improve all employees' service awareness and work enthusiasm; Show cultural heritage and further enhance corporate culture; Increase sales and profits; Lay a good foundation for future development Base.

2. First anniversary store celebration event planning time

From __ month __, __ year to __ month __ day, __ year, *** total 10 days.

3. One-year store anniversary event planning location: ____

4. One-year store anniversary event planning participants: all employees, new and old customers

5. 1 Anniversary store celebration event planning theme: improve customer satisfaction, enhance employee cohesion, and expand brand influence

6. Store celebration event content

1) External customer activities

1. Discount promotion

1) Launch a special dish every day, never repeat the same dish every day.

2) Some dishes will be added to the dishes ordered by the customer. For example, if the current purchase exceeds 100 yuan, 2 additional dishes of cold dishes will be given; if the purchase exceeds 200 yuan, 4 dishes of cold dishes will be given for free, etc.;

3) Discount, this is a magic weapon to quickly increase sales. It is recommended to provide appropriate discounts to stimulate consumption.

2. Give away gifts

There are plans to distribute souvenirs and small gifts for the first anniversary store to enhance the sense of intimacy with guests and expand the publicity. Some store anniversary souvenirs must be printed in a unified manner and must be small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc. with store anniversary logos, and distributed by table.

3. Lucky Draw - "Eat delicious food, win big prizes, travel to Guangzhou"

All customers who spend more than 150 yuan on that day during the store celebration period from _ to _ All can participate. There are 2 first prizes for each store, and the reward is a "one-day trip to Guangzhou", which is organized uniformly, and the winning customers' food, accommodation and transportation are completely free; 11 second prizes, 1 prize store, 100 yuan in cash; 100 third prizes , prize shop_1, cash 5 yuan.

2) Internal employee activities

1. Service Contest

Each store holds a mobilization meeting; the waiters conduct a "Service Contest" competition, which is set up in the lobby A special section will select the "Service Star of the Day" every day and give material awards;

2. Internal essay collection - "My Choice -___"

Requirements:

1) The subject matter revolves around what happened in Weishan Lake. It can be work experience, thoughts, opinions, messages, etc.

2) No restriction on genre. Prose, essay, narrative, argumentative essay, and poetry are all acceptable.

3) The deadline is _month_day. We hope that all employees will actively contribute.

This essay competition will award 1 first prize winner with a bonus of 200 yuan; 2 second prize winners with a bonus of 100 yuan; 5 third prize winners with a bonus of 50 yuan. and conduct centralized exhibitions.

7. Promotion of store celebration activities

In a modern society with advanced information, the media is undoubtedly the medium that attracts the public’s attention. According to the characteristics of different media audiences in different media, you should reasonably carry out your own market positioning and target customer positioning, and reasonably choose media to place advertisements. You should not pursue one-sided coverage and cause a waste of advertising.

1) External advertising promotion

1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.

2. Newspapers___ and local TV stations should also carry out publicity.

3. Distribute leaflets.

4. Online network promotion (electronic coupons, etc.).

2) Internal product promotion

1. While promoting traditional catering, promote couple packages, business packages, family packages, filial piety packages, etc. For example: Couple packages can be launched at 18 yuan, 28 yuan, 38 yuan, 48 yuan, etc.

2. Green family banquet. With the improvement of living standards, people's diet is not only for food and clothing, but also for eating "green" and "healthy". The launch of green family banquet will undoubtedly be favored by consumers. In terms of the use of raw materials, we strongly promote fresh and green foods; the cooking methods are combined with modern consumer fashion to make the dishes flavorful and nutritious; in the recipes for family banquets, we pay attention to the nutritional combination of dishes, balance the diet, and satisfy people's health Require. Highly recommended for Kitchen Department launch.

3. Mid-Autumn Festival is a good time for nourishing, and it is recommended to introduce high-end nutritious and nourishing dishes.

3) Corporate culture promotion

1. Take advantage of the first anniversary store celebration to promote corporate culture to consumers and enhance its influence among target consumers. During the store celebration, a large publicity board was set up with spiritual slogans, scenery pictures, hot pot making processes, picture materials, messages from employees, etc., so that customers would regard "eating" as a kind of enjoyment and make customers forget to return.

2. On-site atmosphere, including lighting, sound, posters, POP, etc.

8. On-site decoration for the first anniversary store

1. Preparation of on-site layout conditions

Hydrogen balloons, banners, mascots, large promotional posters, leaflets, display boards, POP (various posters), hostesses, souvenirs, etc.

2. On-site effects outside the store

Hydrogen balloons are fluttering in the air with banners; the mascots wave to you enthusiastically; large banners with the eye-catching slogan "__Anniversary Store Celebration" and preferential items are displayed outside the building, as well as supply A banner congratulating the business unit was placed; a high-precision inkjet-printed store celebration notice board was set up at the entrance; the etiquette lady distributed first-anniversary store anniversary souvenirs; the overall atmosphere was joyful. Create a simple and tasteful festive atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.

3. The on-site effect in the store

The waiters are neatly dressed, smiling and enthusiastic; the service at the front desk is meticulous and patient; the light on the floor is discernible; the tables and chairs are spotless; all kinds of promotional materials are readily available; the lighting is bright and soft; the music Such as mountains and flowing water; green bonsai is pleasing to the eye; customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After your meal, you can also participate in a lottery and receive souvenirs.

9. Cost budget

1. Hydrogen balloon 1,500 yuan

2. Souvenir 1,000 yuan

3. Banner 200 yuan

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4. Promotional materials and posters 500 yuan

5. One-day tour to Guangzhou 2,200 yuan

6. Internal competition 1,650 yuan

7. Advertising Cost 10,000 yuan

8. Total 17,050 yuan

10. Effect analysis

1. Publicity and momentum, five stores joint store celebration, grand momentum, let consumers feel A strong sense of memory can lead to good word-of-mouth publicity and increase visibility and reputation.

2. The interior and exterior designs are humane and the service is considerate, which can enhance the loyalty of target consumers to the company.

3. Through service competitions, essay competitions, and cost-saving competitions, employees can greatly enhance their sense of belonging to the company and their centripetal force, and improve their work enthusiasm.

4. Increase sales through promotions.

5. This event is large-scale and relatively low-cost, which can achieve twice the result with half the effort and create a big sensation.

Store celebration activity planning plan 2

Promotion strategy 1, soft and hard writing

Since the first anniversary of the opening of Zhangjia Old Yard, the business purpose of the entire restaurant has been the main line of promotion , which runs through the restaurant's service commitment to guests, the cultivation of employee service quality, the requirements for dish quality, and customer feedback on the restaurant, etc. as auxiliary publicity and appears in the media. And kicked off the announcement of this promotion.

Key strategic points: 1. Try to appear in the media in a non-advertising form, preferably in the form of this newspaper or newsletter. 2. Try to use a third-party voice to describe the content of this promotion so that it is credible to readers. It is better to use the experience of real customers for the promotion content fed back by consumers. You may wish to list the customer's name, workplace, etc.

Promotion strategy 2. Theme interaction.

1. Activity plan: Select __ people’s favorite restaurant

Purpose of the activity: to metaphorize the uniqueness of Zhang’s old courtyard and enhance the popularity of the restaurant

Interactive form: Cooperate with the __ Catering Association to list 10 famous and unique hotels and restaurants in __, allowing consumers to vote through mobile phone text messages and website participation, and lucky winners will be given prizes.

2. Activity plan: Collect the names of Zhangjia’s old courtyard’s special dishes

Activity purpose: Create news effects and highlight the distinctiveness of the restaurant’s dishes.

Interactive form: List the main ingredients, main ingredients and methods of the main specialties of Zhangjia Old Yard in the media. Let consumers give suitable names for dishes based on color, aroma and taste. And once the restaurant adopts the dish, it will always use the adopted dish name. And set up prizes to reward participants or consumers who win this prize in the future, it will be free of charge to consume this dish in Zhangjia Old Yard.

3. Activity plan: Collect __diners’ favorite dishes

Activity purpose: Create news effect and highlight Zhangjia’s old courtyard’s emphasis on consumers

Interactive method: Open solicitation through various media for diners' own special dishes or favorite dishes. Originality is required, and certain nutritional balance factors and the feasibility of cooking and production are required. The finalists will receive prizes and have actual dishes cooked and presented by Zhangjia Old Yard. And the finalists have the right to name this dish or have it free of charge.

Promotion strategy 3. Friendly hospitality

Although traditional promotional methods should be avoided in this promotion, some practical promotional methods may be used.

1. In terms of gifts: The restaurant should have unique small craft gifts to commemorate the anniversary celebration, so that customers can feel that dining in Zhang’s old courtyard can not only enjoy a high-level atmosphere, but also get surprising small gifts. thing. Not only does it serve as a publicity, but it also raises our profile. In terms of distribution, gifts can be matched according to the level of consumption, but a dedicated person is required to be responsible.

2. Establish and collect "Customer Personnel Files", such as the municipal party committee leader _× birthday × year × month × day, × company × year × month × day anniversary, _× leader wedding anniversary, We will send out congratulatory letters in advance to strengthen the relationship with diners, so that we can have a stable customer base. It can be calculated like this. If you create a customer file with 5,000 customers and have dining opportunities in a year, there will be 5,000÷360=13.8 times a day. The probability of being seated is one-fifth, so there will be 2-3 tables of customers every day.

3. After-dinner service: After the meal, in addition to receiving gifts and coupons, one or two people will be arranged to wash the guests’ cars for free (with meal coupons or other procedures). Although it is a small matter, it can save the guests money. A lot of trouble, in order to increase the guest's impression of the hotel, thereby creating better benefits for the hotel.

Promotion strategy 4. Media integration

For the success of any event planning, advertising strategy is important. According to the effective arrival rate of advertising, the order is: newspaper, outdoor , radio, television. Therefore, the advertising density ratio of this event is: newspaper 50% outdoor 20% radio 20% television 10%.

Store celebration activity planning plan 3

1. Schedule background analysis:

Schedule background seasonal characteristics: In mid-August, the weather in the north has gradually entered autumn, and the autumn air is crisp. The temperature difference is large, with the temperature still high at noon and very cool at night. The seasonal characteristics of people's clothing are not obvious and relatively chaotic. The purchasing power of consumers at this time is a relatively weak period of the year.

Schedule Background Industry Characteristics: Summer products are in the discount clearance stage this month, autumn products have been launched one after another, and each merchant will launch corresponding promotions.

Competition among peers during this period: This month is the off-season for sales, and consumers generally do not have a strong desire to buy. However, for our anniversary store celebration, we can stimulate the market and promote sales through a series of planning and promotion activities. Through store celebration activities, we can start the peak season sales battle in advance, and other department store peers will also take corresponding promotional measures for store celebrations in department stores.

2. Important holidays during the period:

__Department store anniversary store (August 18)

3. Key points of opportunities during the period:

"Anniversary Store Celebration" Special Consumption

Summer and Autumn Exchange Season Consumption

Wedding Consumption

4. Stage Promotion Content and Implementation:

(1) Promotion theme: Huacai Anniversary

(2) Promotion time: divided into three stages:

First stage: preview period (August 1, 2020 —August 8, 2020)

The second phase: Warm-up period (August 9, 2020-August 17, 2020)

The third phase: Implementation period ( August 18, 2020 - August 24, 2020)

(3) Stage promotion purpose:

Those who have passed the first stage of preview period and the second stage of warm-up period promotion activities The launch of the promotion and healthy tourism month thanks customers for their strong support to department stores over the years, and avoids the phenomenon of "holding money to buy" before store celebrations, boosting sales and paving the way for the next stage of work.

The launch of various activities during the third phase of implementation is a true celebration feedback to customers, and is intended to celebrate the department store’s seventh birthday with customers. Not only has sales increased significantly, but all customers have received real benefits.

(4) Promotion content and implementation:

The first stage: (8.1-8.8) Providing consumers with store celebration notices through newspapers, radio, in-store posters and other media The information is communicated, thereby making consumers have great desire to buy and increase sales.

SP activity: Absolute Famous Brands Joint Sale: A special sale will be opened on the fifth floor of the department store from August 9th to 12th, and several brand clothing joint sales will be launched. According to the general psychological characteristics of consumers, the average consumer will not shop in large quantities before the store anniversary. This will cause everyone to wait for the store anniversary, which will have a certain impact on the sales in the previous stage. Launch a joint special sale on brand clothing , will create a rush to buy in advance and pave the way for the next stage.

The second stage: (8.9-8.17) Inform consumers of the activities during the store celebration through various media such as newspapers, radio, and in-store posters, so as to make consumers have great desire to purchase and create a good foundation for the store. The implementation of various activities during the store celebration has laid a good foundation.

SP activities:

1. VIP special discounts: From August 1st to 17th, special discounts for VIP users will be carried out, and all VIP users will enjoy comprehensive discounts on some products in the store. You can use your VIP card to make purchases in the store and experience the joy of department store celebrations together. The main purpose is to prevent VIP users from being reluctant to patronize due to too many customers during store celebrations, resulting in a decrease in department store sales. In this way, the above problems can be avoided.

2. Lucky Wheel: Launch the Lucky Wheel during the warm-up period to stimulate customer consumption and increase sales with preferential measures. Customers who visit the store on the hour (limited to 20 minutes) every day from August 9th to 17th can turn the dial once, and according to the discount pointed by the pointer, the customer will receive the corresponding discount amount.

3. VIP store celebration special time: One hour after the store closes every day during the store celebration week, VIP card users can enjoy profit-free special sales. The main purpose is to prevent too many customers during daytime operations, causing VIP users to be unwilling to patronize, thus causing a decrease in department store sales. In this way, the above problems can be avoided.

4. 2020 colorful autumn clothing sample ordering: The department store autumn product ordering meeting was held on the fifth floor of the department store in early August. Through the large-scale product ordering meeting, we not only connected the feelings between each other, but also prepared for the autumn. A good foundation has been laid for product supply.

The third stage: (8.18-8.24) In the first two stages, consumers can’t wait to participate through extensive early publicity through newspapers, in-store posters and other media. At this time, it is necessary to increase the publicity of the day's activities to make all consumers "move".

SP activities:

1. Long live discounts: All products are sold at discounted rates.

2. Free shipping.

3. Low-price special zone·rush buying: selling products by time period and by product. In this way, it is helpful to solve the problem of dead corners, so that the products in every corner of the department store can be better displayed. For example, some shoes are on sale from 8:30-9:00; some women's clothing are on sale from 12:00-12:30; some men's clothing are on sale from 15:00-15:30; some leather bags are on sale from 18:00-18:30; And fully reflected in DM.

4. Lucky Wheel: Lucky Wheel activities will be held at 10:18, 14:18, and 17:18 on the 18th store anniversary. Customers visiting the department store at this time will have the opportunity to spin The customer spins the Lucky Wheel, and the amount pointed to after the pointer stops is the customer's lucky number. The customer can get a voucher of the corresponding amount. This voucher can only be used on the same day (or is valid within a week) .

5. Celebrating VIP birthdays with sincerity: VIP guests can go to the customer service center with their VIP cards to receive a store anniversary gift, and arrange for a dedicated person to visit the major customers to express the department store’s respect for the VIP guests. Fist and kindness. VIP users can be notified through mobile phone text messages, or a special newspaper advertisement can be produced to thank VIP users for their long-term support and understanding of the department store and conduct special sales.

5. Presentation part:

1. Creative explanation: The store anniversary presentation is based on "flowers" and is divided into two parts, inside and outside the store.

In-store part: The lobby on the first floor is the main decoration area, mainly making large flower baskets above Shiseido in the lobby. The bouquets are mainly fire lilies, roses, light-colored flowers and green vegetation to celebrate the anniversary of the department store. Birthday. The two escalators on the second floor are surrounded by fire lilies and roses as background patterns, and the theme of this event "Colorful Anniversary" is highlighted in the middle. Semicircular relief-style flower baskets with a diameter of 50-70 cm are placed around the patio. The flower baskets are composed of fire lilies, roses and green vegetation. Each flower basket is 2.5 meters apart, and the two flower baskets are made of gauze ribbons. The drooping decoration highlights the festive day of the store celebration.

Store display origami fire lilies or die-cut tulips, made of special paper and foam, with decorative bows on them. On the day of the store celebration, all employees in the department store wore decorative garlands of fire lilies and roses on their heads. This move not only catered to the store celebration theme of "Colorful Anniversary", but also matched the fire lily flower baskets in the store's display section. Complete unity with rose basket.

The store hangs simulated silk hanging flags. The silk hanging flags are printed on one side. The silk hanging flags have a warm and romantic feeling. It is also the first of its kind in Changchun's department store industry. The store ceiling is centered around Shiseido and decorated diagonally with gauze ribbons. The gauze ribbons are mainly light-colored and of moderate width. The elegant ribbons and grand flower baskets allow customers to fully experience the festive atmosphere of the department store visually. Festive, thereby also well consolidating the corporate image and brand of the department store.

Outside the store: There are two Chinese watches on both sides of the main entrance. The base of the Chinese watch is made of wood, the whole is made of foam, and the whole body is molded in gold. The raindrops are covered with fire lilies, roses, light-colored flowers and green vegetation to attract the attention of passing pedestrians and vehicles, increase the festive effect and expand the scope of publicity. Giant couplet-style banners are hung on both sides of the main entrance wall, and the specific content is customized by the department store. Through the beautiful design inside and outside the store, everyone can realize that this is a grand festival.

2. Customer service center presentation: the specific content is customized by the department store.

3. Discount brochure—Pinhole DM: This is a complete discount brochure for department stores. The store anniversary DM will break the traditional DM form and use pinhole multi-page printing. This printing method has It is easy to tear, convenient, beautiful, and easy to store, and will not cause consumers to discard it casually. Pinhole DM is also conducive to secondary consumption and cultivates customers' interest in department stores. The issuance period is during the store celebration period, and the use period is after the store celebration period.

4. Commemorative badges: All department store employees will wear department store anniversary badges during the Store Anniversary Month. This can better allow customers to feel the high-quality services of professional department stores. The raw materials are mainly synthetic materials, and the diameter sizes are 43mm and 58mm to choose from.

6. Media strategy:

1. Newspaper part:

According to the notice of a series of activities to be carried out in stages, let consumers have a sufficient Preparation period for shopping. Adopting the form of a phased series of advertisements, according to the three promotion stages of the activity, on the basis of a unified overall style, small phased series of advertisements are made. In terms of layout creativity, it breaks the traditional rigid layout design form and adopts flexible layout design to allow consumers to fully understand the various activities of department stores.

2. Broadcast part:

A week in advance, a 15-second radio advertisement will be played on the "Voice of Traffic" radio station 7 times throughout the day. The content is mainly in the form of an announcement. . Publicity through radio can expand the influence, so that more people can understand the dynamics of department store celebrations through various media, so that more people can participate, thereby increasing sales.

Store celebration activity planning plan 4

1. Activity theme: Twelve glorious years of integrity forever - 12th anniversary store celebration in the new century

2. Activity time: 6 days from December 29th (Tuesday) to January 3rd (Sunday)

3. Activity content:

★, 12th store anniversary *** happy to get over 100 Get 20 for free

In the Year of the Tiger, the tiger is full of power. During the event, if you spend 100 yuan on clothing and department store products, you will get 20 yuan of store celebration coupons, and then you will get 20 yuan of Huacheng food coupons, and so on, small household appliances, photography If you spend over 100 yuan on equipment, watches, and cosmetics, you will receive a 10 yuan store celebration coupon, and you will receive a 20 yuan Huacheng food coupon, and so on.

(It is expressly stated that the products do not participate in the event, the membership card points are normal, the store anniversary coupon is valid for the whole building, and is valid for use during the event)

★, the store celebrates 12 years and the supermarket is more affordable

During the event, the supermarket launches store celebration promotions, Year of the Tiger exchange activities, and special sales, store celebration sales, store celebration recommendations and other value-for-money products are waiting for you. The prices will definitely make your heart beat...

In addition to supermarkets Except for eggs and rice, with a one-time purchase of 39 yuan or more, you can redeem the following with the redemption coupon:

1. Original price of 1 liter of Vida soy sauce: 11.50 yuan/bottle. Exchange price: 7.99 yuan/bottle.

2. Original price of Baixiang instant noodles: 18.00 yuan/box Exchange price: 12.90 yuan/box

3. Original price of 628g Diaopai soap powder: 6.30 yuan/box Bag exchange price: 3.99 yuan/bag

4. Original price of 34cm stainless steel basin: 6.80 yuan/piece Exchange price: 3.99 yuan/piece

5. Shuanghui bubble Original price of noodles partner: 5.00 yuan/piece. Exchange price: 3.40 yuan/piece (can be redeemed for 2 packs at a time)

★, New Century Celebration

Wherever in 1 Customers born on January 1st (no age limit) will receive a birthday cake with the original and copy of their ID card. (Limited quantity, while supplies last)

★. A thousand dollars worth of money - a reward for "catching" good ideas

If you have any good ideas or suggestions for our shopping mall advertising slogans, Please write it down and hand it to the main service desk on the first floor. Participants will receive a beautiful gift; for creativity, a reward of 500 yuan (store anniversary coupon) will be given, and it will be announced in the "New Century People" newspaper.

★. Twelve glorious years of integrity will last forever - "Thank you for accompanying me all the way/Solicitation of honest opinions"

When time flows quietly, when flowers bloom in color, spring grows and summer grows, it means It grows and matures, harvests in autumn and hides in winter, intertwining simplicity and magnificence.

It has been 12 years of ups and downs because you have been with me all the way.

The old year is about to pass and the new year is coming. On the occasion of the 12th birthday of the new century, listening to your voice is to serve you better and to be stronger in the new century. growth, from December 29, 2009 to January 3, 2010, the managers of New Century Shopping Plaza and People's Shopping Mall stores personally held the "Thank you for accompanying us all the way/Soliciting opinions" activity to listen to your valuable opinions and suggestions.

Customers who participate in this event will receive an exquisite gift. Customers who put forward constructive comments or suggestions and adopt them will be rewarded with goods worth about 1,000 yuan, and will be given a reward in the next month. The New Century newspaper "New Century People" published the list. And employed as a part-time supervisor of Rizhao New Century Commercial Building Co., Ltd.

Store celebration activity planning plan 5

1. Activity theme

"Love is determined_Anniversary, thanksgiving and big feedback"

Pharmacy anniversary celebration You can choose to play the emotional card in the event and launch a series of preferential activities and charity activities around the theme of the event. The former is to increase customer flow and increase sales; the latter is to establish a good image of the company among community residents and win customer loyalty.

2. Activity content

(1) Free items

1. Free blood sugar and blood pressure measurements

2. All celebrations in the store Customers born on the same day can receive a 66 yuan voucher with a copy of their ID card. The voucher has no restrictions on use conditions and can be deducted in full but no change will be given.

3. In conjunction with nearby community hospitals, customers can go to the hospital for free physical examination with the invitation letter issued by the pharmacy.

(2) Discount items

1. Discounts, you have the final say: During the event, customers who purchase goods in pharmacies can designate a product and enjoy a 12% discount, thus Avoid discounted medicines that customers cannot use, but the medicines used by customers are not discounted, so that customers can truly enjoy the benefits.

2. You decide the price: During the event, a commonly used medicine will be launched every day, and customers can specify the price arbitrarily between 1 yuan and 10 yuan.

3. Customers will receive 500 yuan of electronic coins as long as they enter the store, which can be used in the health products and medical equipment specials. When spending 200 yuan or more, you can use electronic coins to redeem 50 yuan, when you spend 300 yuan or more, you can redeem 80 yuan, and when you spend 400 yuan or more, you can redeem 50 yuan in electronic coins. Yuan equals 120 Yuan... The electronic coins are valid for one month, but are only issued during the event.

(3) Public welfare projects

On the day of the store celebration, the pharmacy can set up a small stage at the door, and the pharmacy clerks will perform their own entertainment programs, such as songs and dances, for the lonely elderly people in the community. , skits, etc., and pharmacy members and community residents are invited to participate.

3. Publicity and promotion

1. Distribute DM orders to residents in communities near the pharmacy, and design a practical manual to introduce the prevention of some common simple diseases and life reminders.

2. Post posters and banners in prominent locations in each community to create a store celebration theme.

3. The publicity department of public welfare projects cooperates with nearby neighborhood committees.

4. Store arches, POP posters, display racks, inkjet paintings, hanging flags and other publicity as well as broadcast publicity create a festive atmosphere from visual and auditory aspects.

5. Website promotion

6. WeChat promotion, release event information on the public platform, and share in all employees’ circle of friends

7. SMS promotion

4. Notes

1. The quantity, placement location, completion time, etc. of each material must be clear and completed in strict accordance with the time node .

2. The personnel division of labor is clear and training is conducted before actual combat.

3. The specific activity process and arrangement should be as detailed as possible, and can be practiced in advance so that problems can be discovered in time.

4. Ensure that the number of products participating in the promotion is sufficient.

5. Effective execution.

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