The Law Firm Culture of Yingke Law Firm

Honesty-honesty is the foundation of establishing a person and starting a career, and it is also the constant quality of Yingke people. PCG regards honesty as the core index in team building, talent selection and legal service evaluation.

Excellence-Excellence is the ultimate index of PCG legal service and the eternal pursuit of PCG team. With professional knowledge, skills and diligent working attitude, PCG lawyers have been committed to providing excellent legal services to clients.

Cooperation-cooperation is the core value concept advocated by PCG, and it is also the cornerstone for PCG people to realize their vision. PCG emphasizes the cooperation between individuals and colleagues, customers and partners, and advocates the establishment of a stronger relationship on the basis of tolerance, understanding and cooperation in the same way.

Responsibility-responsibility is the source of development, and it is the best feedback for Yingke people to trust customers and social recognition. Yingke improves the personnel management system in a responsible attitude towards employees and provides a high-quality development platform for Yingke lawyers; In a responsible attitude towards customers, PCG unifies service standards and strictly supervises services to provide first-class legal services for PCG customers. PCG pays attention to public welfare undertakings, provides employment opportunities, participates in government management, and creates a harmonious legal environment for the public.

Scale-based on large-scale construction. Law firms have a certain scale of practicing lawyers. By implementing professional division of labor and teamwork, we can effectively integrate manpower, financial resources and various resources, form an efficient and standardized team of lawyers, and realize a business model with economies of scale. Its essence is the unity of law firm's interests, resources, management and objectives, and it is an important way to enhance the comprehensive competitiveness of law firms. To this end, PCCW actively builds branches in provincial capital cities and cities with separate plans by means of direct investment and direct management from its headquarters; At the same time, PCCW implements the international development strategy, strives to establish a global legal service network system, achieves the scale development goal of being the first in Asia and the top ten in the world, and strives to become a China law firm with global professional legal service capabilities.

Specialization-through professional construction. Law firms give full play to the professional expertise of each employee, and form an overall operation mechanism of mutual cooperation and support, providing professional, efficient and all-round legal services to clients. PCCW will establish a professional service team for lawyers with professional characteristics as the core, optimize the resource combination, and form a number of legal service products with core competitiveness; Actively promote the talent strategy of law firms, concentrate manpower and material resources, train a group of barristers and famous lawyers, and ensure that Yingke Law Firm can provide satisfactory legal services to clients in various fields.

Brand-focus on brand building. The brand of law firm is the comprehensive evaluation of law firm by customers, including the scale, legal service ability, legal service standard, various system construction, social evaluation and social reputation of law firm. While improving the hardware construction, Yingke Law Firm constantly strengthens the brand construction and cultural construction of law firms, enhances the brand influence and reputation of Yingke lawyers, and improves the internal cohesion and core competitiveness of Yingke lawyers.

Internationalization-aiming at internationalization. Law firms continue to enhance exchanges and cooperation with foreign law firms, connect with international excellent law firms in terms of service concepts, service standards and system construction, and establish a cooperative case handling mechanism between law firms. Introduce and train international lawyers, enhance the multilingual legal service ability of law firms, comprehensively improve the international legal service level of law firms, make it one of the most important legal service products of law firms, build bridges and provide services for China enterprises' overseas investment and trade and foreign enterprises' investment and trade in China, and finally build law firms into first-class institutions with international standards.