Specific system elements of enterprise VI visual identification include

The VI design of the enterprise includes ~

1, business supplies;

2. Category of packaged products;

3. Flag planning;

4. Staff uniforms;

5. Media logo style;

6. Advertising signs;

7. Indoor and outdoor indicators;

8. Environmental style category;

9. transportation;

10, displaying the style class;

1 1, store style class;

12, others.

Commercial goods category

Details of the project include:

1, business card

Step 2 write paper

Step 3: envelopes

Step 4 take notes

5. Various types of briefcases

6. Information kit

7. Salary bag

8. File bag

9. Joint books

10, quotation

1 1, various forms and bills.

12, various cards (such as invitations, birthday cards, Christmas cards, greeting cards)

13, annual calendar, monthly calendar, calendar

14, business diary

15, certificate, medal

16, tea set

17, office facilities and other appliances (such as paperweights, pen containers, ballpoint pens, pencils, rain gear racks, staplers, fax machines, etc.). )

Main design elements:

The main design elements of business supplies usually include:

Signs; emblem

Enterprise name (full name or abbreviation)

Signs

standard word

Standard color

Enterprise modeling

Symbolic figure

Company signature

Address, telephone, telegram, telex, e-mail, postal code

Enterprise slogan slogan

Operation content

Name of office supplies (such as "invitation" and "contract")

Graphics, text, combinations

Texture, production technology, etc.

Packaging product category

Project details of packaging products:

1, outer packing box (large, medium and small),

2. Packing boxes (large, medium and small),

3. Packaging paper (single color, double color, special color),

4, packaging bags (paper, plastic, cloth, leather and other materials),

5. Special packaging (refers to the packaging used for specific gifts, activities and publicity),

6, container packaging (such as bottles, cans, plastic, metal, resin and other materials),

7. Handbags (large, medium and small),

8. Sealing tape (wide and narrow),

9, packaging stickers (large, medium and small),

10, packaging and sealing (large, medium and small),

1 1, packing rope,

12, product appearance,

13, product trademark representation,

14, product label,

15, product nameplate, etc.

Main design elements:

Packaging form:

Single design, complete design, combined design, assembly design, etc.

Components:

Enterprise signature (logo, standard font, standard color, enterprise modeling, symbol graphics, etc.). ),

Graphics (photography, illustrations, etc.). ),

Text (description, quality assurance, etc. ),

Materials (paper, plastic, metal, cloth, leather, etc. ),

Structure,

Production technology, etc.

Flag planning class

Details of major projects:

1, company logo (logo logo, name logo, company modeling logo)

2. Commemorative flag

3. Hang the flag horizontally

4. Reward sign

5. Promotional signs

Step 6 celebrate the flag

7. Theme flags, etc.

8. Among them, all kinds of flags are mostly used to render the surrounding atmosphere, which forms a strong image recognition effect with company flags with different contents.

Basic design elements:

Signs; emblem

Abbreviation of enterprise name

Reference color

Enterprise modeling

slogan

brand name

trademark

chart

Materials (paper, cloth, metal, etc. )

Employee uniform category

Details of major projects

1, male and female supervisor uniforms (season 2)

2. Uniforms for male and female executives (season 2)

3. Uniforms for male and female service personnel (season 2)

4. Uniforms for male and female producers (season 2)

5, men's and women's store staff uniforms (second season)

6, men and women show staff uniforms (season 2)

7. Uniforms for male and female public works workers (second quarter)

8. Uniforms for male and female security personnel (season 2)

9. Uniforms for male and female cleaners (season 2)

10, uniforms for male and female logistics personnel (season 2)

1 1, sportswear for men and women (season 2)

12, men's and women's sports jackets (season 2)

13, sports caps, shoes, socks, gloves;

14, ties, tie clips, scarves, belts, buttons;

15, safety helmet, working cap, towel and rain gear.

Main design elements:

The application of enterprise basic visual elements, such as enterprise logo, enterprise name, standard color, advertising language, etc.

Internal and external modeling of uniforms (appearance, internal style, etc.). )

Materials (such as simple and natural cotton and linen cloth, solemn and straight wool, gorgeous and elegant silk and satin, etc. )

Unified colors of different post natures

Buttons, ties, tie clips, zippers, belts and other authoritarian clothing accessories.

Media logo style class

Details of major projects:

1, TV advertising trademark logo style;

2. Trademark logo style of newspaper advertisements;

3. Style of trademark logo in magazine advertisements:

4. Trademark identification style of personnel advertisements;

5, enterprise profile trademark logo style;

6, advertising introduction, description, trademark logo style;

7. Promote the logo style of POP and DM advertisers;

8, poster trademark logo style;

9, business card (reply) trademark logo style.

Media advertising category

Details of major projects:

1. Introduce internal and external advertisements of CI category;

2, enterprise profile, product catalog samples;

3. TV CF, newspapers, posters and magazine advertisements;

4. Direct mail DM advertisement and POP promotion advertisement;

5, notices, purchase orders, postcards, coupons and other printed matter;

6. Internal and external press releases;

7. Annual reports and statements;

8. Corporate publications (internal propaganda impurities, propaganda newspapers).

Main design elements:

Company signature, such as company logo, abbreviated name and symbol graphics.

Application of enterprise color system

Size, length and materials of media (such as paper, neon lights, etc.). )

Text, graphics and images, sound, lens, light and shadow and their structural formats.

Indoor and outdoor identification class

Project details:

1, signboard category:

2, indoor and outdoor straight, mold, site signs;

3, building roof, floor signs;

4, arcade downstairs, arcade cylinder sign;

5. Hanging signboards;

6. Signboard behind the counter;

7, enterprise location kanban (street sign);

8. Site gates, public works offices, fences, street trees, fences and arches.

Indication category:

Indoor and outdoor indication systems;

1, symbol indicating system (including instructions indicating prohibition and public environment indication);

2. Signboards of institutions and departments;

3. total area kanban;

4. Kanban by region;

5, logo building murals, sculpture modeling.

Environmental style class

Project details:

1, the main architectural style;

2. Decoration style of the interior space of the building;

3. Design style of the entrance to the gate;

4. Indoor image wall;

5, the factory appearance ribbon;

6, glass door ribbon style;

7. Design of the wall behind the counter;

8, bulletin board, indoor spiritual slogan wall;

9. Environmental color signs;

10, step pad;

1 1, ashtray, trash can;

12, employee locker;

13, interior decoration plant style.

Means of transport

1, business tools, such as service cars, jeeps, vans, exhibition cars, mobile shops, steamboats, etc.

2. Buses, CMB, large and small trucks, vans, tool carts, flatbeds, bicycles, cargo ships, passenger ships, yachts, airplanes and other means of transportation.

3. Tools for operation, such as cranes, bulldozers, elevators, tractors, trailer heads, public sweepers, garbage trucks, ambulances, fire engines, TV ob vans, etc.

Main design elements:

Signs; emblem

Logo trademark

Standard font

Enterprise shaping

Symbolic pattern and its combination mode, position, proportion and size, production technology, etc.

Display style class

Project details:

1, exhibition venue design;

2. Window design;

3. Exhibition board modeling;

4. Commodity display racks, display racks and display racks;

5. Show the instructions for visiting;

6. Stage design;

7. Lighting planning;

8. color planning;

9, trademark, trademark name style;

10, chairs, tables, sofas and other styles.

Main design elements:

Signs; emblem

Standard font

Reference color

trait

chart

Enterprise modeling

Space structure

lamplight

material

exhibit

Audio and video, etc.

Store logo style

Store identification plan:

First, the preparation stage.

Put forward the timetable of the whole identification design, and list related matters, creative design scheme and simple explanation, collect all kinds of information, and make a good plan for the identification of specialty stores.

Second, the design stage.

According to the data prepared in the previous stage, formulate the plane layout, elevation and transparency of each part; Make furniture style, color planning and material schedule.

Third, prepare a specification manual.

Make detailed plans, perspective views, sectional views and partial details;

Lighting configuration planning and description;

Layout plan of furniture;

Construction specification drawing;

Description of construction specifications.

Project details:

1, plan, perspective and construction drawing of each space area;

2, all kinds of material plan;

3. Color style of each space area;

4, functional equipment planning (such as water and electricity, lighting, etc.). );

5, environmental facilities planning (such as counters, tables and chairs and other furniture, potted plants, trash cans, ashtrays and other environmental styles, all kinds of cabinets);

6, the clothing style of the clerk, advertising signs inside and outside the store;

7. Logo classification inside and outside the store;

8. Commodity display categories (such as commodity display tables, promotion tables, price cards, classification cards, store cards, catalog racks, brand light boxes, etc.). ).

If you have any questions, please consult Mr. Trademark Design Studio.