How to highlight the advertising slogan of deuterium water

I think this is the IQ tax, and consumers should be cautious when choosing to buy. Experts respond to merchants' selling deuterium water entropy reduction? In this changeable era, there will always be new products. The discussion caused by low deuterium water has not stopped, and the question of whether this product belongs to IQ tax has not been concluded, and negative deuterium water has appeared on the market. According to relevant media reports, a company introduced entropy deuterium water to reduce the market burden, claiming that it can improve immunity and enhance metabolism. Its sales show that the price of a bag of less than 500ml is 98 yuan, and it is generally sold in nursing homes and other institutions.

Dr. Yun, a food engineer, commented on the product, indicating that the deuterium isotope ratio in the relevant test items was -67. It does not represent the deuterium content at all, and even the specific meaning of the reported data is not understood, so the merchants take it out for publicity. The deuterium content of the so-called negative deuterium water in the market is actually higher than that of most low deuterium water.

I think this is the IQ tax, which is purely a gimmick to attract consumers. There are three main reasons for thinking that this is IQ tax: first, as Dr. Yun inadvertently said, businesses simply take out the report data for publicity without knowing the report data, and the report is also aimed at proton-negative deuterium water, which is not the so-called entropy-reduced deuterium water at all; Second, salespeople have no scientific basis for improving immunity and metabolic function, and there is no relevant inspection report, relying solely on their mouths; Thirdly, the research of low deuterium water has not yet entered the clinical stage, and the research is not deep enough. The so-called entropy-reduced deuterium water can't produce any evidence except commercial promotion.

In addition, products are generally sold in institutions such as nursing homes, which also shows that this high probability is IQ tax. People living in nursing homes are generally elderly people, who have a certain economic foundation. They don't have much idea about this trendy thing, and they are more likely to believe what the propagandist said.

So I think this is an appropriate IQ tax. The function of business promotion is just a gimmick, and its real role remains to be verified.

In fact, there are many similar products in real life, which may be aimed at the middle-aged and elderly health care market. For ordinary consumers, only by being vigilant when buying products can we really pay less IQ tax.