Propaganda scheme planning

some notes on the preparatory work

1. establishment of a temporary working group for the celebration

1. establishment of a temporary headquarters for the celebration activities, with one minister and several deputy ministers responsible for the whole process of command and decision-making.

2. Set up a temporary secretariat to assist decision-making, coordinate comprehensively, communicate information, and run a cultural meeting to handle affairs.

3. The temporary working group should subdivide and quantify the specific work, and the responsibility should be assigned to people, and the incentive mechanism such as rewards and punishments should be announced.

II. Establishment of the activity goal

The activity goal refers to the overall goal to be achieved by holding this activity, which is embodied in: announcing the establishment of the organization to all sectors of society, gaining wide recognition, expanding visibility, improving reputation, establishing a good corporate image, and creating a good external environment for future survival and development.

Third, the establishment of the theme of the activity

The theme of the activity refers to the central idea around which the activity is carried out, which is generally manifested in several juxtaposed words or sentences, such as "feel at home, warm service", which requires both brevity and vividness in order to leave a deep impression on people. The specific manifestations are as follows:

1. Expand the popularity of the hotel through public opinion propaganda.

2. Show the public that the hotel has good supporting facilities and service functions in food, entertainment, accommodation and service.

3. By inviting the target public, strive to establish a good cooperative relationship, strive for the right to host meetings, receptions, tourism and other projects, and sign a letter of intent, paving the way for occupying the market and laying a solid foundation for future development.

4. Factors to be considered in selecting the venue

1. The opening place is generally located in the business location of the enterprise, the location of the target public or renting a large conference venue.

2. whether the venue is sufficient and whether the ratio of on-site space to off-site space is appropriate.

3. Is the transportation convenient and the parking space sufficient?

4. The venue environment should be carefully arranged, and the festive and warm atmosphere should be set off with ribbons, balloons, slogans, banners congratulating the unit, flower baskets and plaques.

5. Factors to be considered in choosing time

1. Pay attention to the weather forecast and consult the meteorological department in advance about the recent weather conditions. Choose a sunny auspicious day. When the weather is fine, more people will go out of their homes and take to the streets to participate in the ceremony.

2. the construction of business premises, the completion of various supporting facilities, and the construction of hardware facilities such as water, electricity and heating.

3. Choose the time when the main guests and leaders can attend, and choose the time when most of the target public can attend.

4. consider people's consumption psychology and habits, and be good at using holidays to spread organizational information. For example, various traditional festivals, foreign festivals that have sprung up in China in recent years, and the 3 rd, 6 th and 9 th days of the lunar calendar, when there are many marriages. Take the opportunity to play, create momentum and stimulate consumption desire. If foreign guests are the main participants in this activity, they should pay more attention to the different customs and habits and national aesthetic trends of different festivals in different countries, and must not hold the opening ceremony on the day when foreign guests are taboo. If the guests are from India or Islamic countries, they should be more careful. They think that 3 and 13 are taboo numbers, and when they meet 13, they should say 12 plus 1, so they can't choose 3 or 13 as the opening date and time.

5. Considering the living habits of the surrounding residents, to avoid disturbing the people too early or too late, it is generally most appropriate to arrange it between 9: and 1: a.m..

VI. Invite guests to prepare

1. Establish the invitee: invite superior leaders to improve the grade and credibility; Invite departments directly under the jurisdiction of industry and commerce, taxation, etc., so as to obtain support in the future; Inviting potential and expected future customers is the basis of enterprise management; Invite people from the same industry to communicate and cooperate with each other.

2. Invitation method: telephone invitation, notification and fax. The way to show sincerity and respect is to send an invitation letter or send someone to invite you in person. The invitation should be completed one week in advance, so that the invitees can arrange and prepare early.

VII. Public opinion propaganda work for the opening ceremony

1. Enterprises can use newspapers, magazines and other visual media to spread, which has the characteristics of rapid information release, wide acceptance and long continuous reading time.

2. Self-made advertisements spread on scattered pages, introducing goods to the public, reporting service contents or publicizing the service tenet of the enterprise and the unit, etc., with low cost.

3. Enterprises can use mass media such as radio and TV stations. This mode of communication has the highest efficiency and cost, so we should carefully consider the input and output.

4. Set up eye-catching banners, advertisements, posters, etc. around enterprise buildings.

VIII. Design of venue layout ceremony platform: it is a cuboid with a length of 25m, a width of 2m and a height of 1m. According to the usual practice, both the guest and the host will stand when the opening ceremony is held, and generally no podium or seats will be arranged. On-site decoration:

1. To show solemnity and respect for guests, a red carpet can be laid where guests, especially VIPs, stand.

2. hang banners around the venue.

3. Hang ribbons and palace lanterns, and place flower baskets, plaques and floating balloons presented by visitors in conspicuous places. For example, there are 2 Chinese-style flower baskets on both sides of the gate, one of which is marked with the words "Warmly celebrate the opening ceremony of XX" and the other with the name of the celebrating party. On both sides outside the main entrance, there are inflatable animated figures, dancing stars in the air and auspicious animals.

IX. Material preparation

1. Gift preparation: Gifts given to guests generally belong to the category of propaganda media. According to the convention, the gifts given to guests have four characteristics:

First, publicity: you can choose your own products, or you can print your own corporate logo, product design, advertising language, opening date, contact information, etc. on the gifts and their outer packaging.

second, honor: the gift is beautifully made, with famous sayings or paintings, which makes the owner feel proud and proud.

thirdly, it is valuable: it has certain commemorative significance, which makes the owner cherish and attach importance to it.

fourth, practicality: gifts should be widely used in order to achieve publicity effect.

2. Equipment preparation: audio, audio and video recording, lighting equipment and all kinds of appliances and equipment needed for the opening ceremony shall be inspected and debugged by the technical department to prevent errors in use.

3. transportation preparation: pick up and drop off important guests, transport goods, etc.

4. Dining preparation: number of people, seating, food, dining utensils, etc.

5. Preparation of supplies needed for celebration activities: such as ribbons, scissors and trays needed for ribbon-cutting ceremony; Uniform customization of staff clothing; Customization of gifts, picture books, discount cards and VIP cards reserved for commemoration or publicity.

a few explanations about the specific procedures of the hotel opening ceremony

1. Reception of guests

Parking reception: the parking lot will be assigned a special person to direct vehicle emission.

reception at the main entrance: the main person in charge of the hotel and the hostess receive the guests at the main entrance and lead them into the lounge. Guests sign in.

service reception: seated by a service girl.

Precautions for reception:

1. Educate all employees of this unit to treat guests warmly as masters, be responsive and take the initiative to help each other.

2. When receiving distinguished guests, the principal responsible person of the unit should come forward in person. When receiving other guests, the etiquette lady of this unit can be responsible. Reception etiquette:

1. The hostess bowed to the guests and said "Welcome" with a smile.

2. The person in charge of the hotel shakes hands with the guests. Attention should be paid when shaking hands:

(1) The person with high position reaches out first, and the lady reaches out first.

(2) Shake hands with a slight angle and thumbs up, and the jaws of both sides should touch each other.

(3) Shake hands firmly, shake them twice, and then release them.

(4) If you are wearing gloves, take them off first. If the hand you shake hands with is holding something, you can put down one hand to hold it first. In some possible occasions of shaking hands, you should hold things with your left hand, and put your purse or notebook on your left hand or shoulder to make room for your right hand.

second, notice of ribbon-cutting

ribbon-cutters: generally no more than 5 people, mostly leaders, partners, celebrities and employee representatives. The ribbon-cutter walked to the ribbon-cutting ribbon with a steady posture, light footsteps and a smile. After all the ribbon-cutting people are in place, the staff present scissors on the tray. Before picking up the scissors, the ribbon-cutting people should nod and smile to thank the staff and the ribbon-pulling staff, then gently pick up the scissors with their right hand and cut the ribbon with one knife. After cutting the ribbon, put the scissors back and applaud the people around you.

routine: the ribbon-cutter wears a suit, skirt or uniform, and his hair is neatly combed. He is not allowed to wear a hat or sunglasses.

Shearer: a person who helps the ribbon-cutter in a series of ribbon-cutting processes. Generally speaking, it's miss manners. Part iii effect evaluation

after the activity, we should continue to do the following work:

1. settle the actual expenses: accurately calculate the actual expenses and compare them with the previous budget, and write a summary report on the expenses.

second, the influence survey of celebration activities: including the collection, collation and feedback of information, so as to make auxiliary work for enterprise management decision.

3. Organize and save materials: including all kinds of brochures, pictures, CDs, scheme design, speeches and all kinds of summary materials after the activities.

fourth, write an effect evaluation report: including economic benefits, social benefits, actual benefits and potential benefits.

v. put forward business suggestions. Chapter 2

1 Foreword

Practice a dream of blooming flowers

A seed, grow and grow

A hope, take root and sprout

Countless students come in, from here to the dream of a brilliant and numerous powerful country, and we sail here in john young rain or shine. We create the future-general situation of the school

2 Sunshine and rain dew

Sunshine and rain dew moisten us

Open your arms and embrace the lasting warm sunshine at that moment, which is the warmest call, reflecting the sweet memories. Rain dew is the purest nourishment, and the hope for seeds is given. Under the sunshine and rain dew, write down the declaration of the future

-school spirit and motto <

I'll never forget my hometown friends and relatives, and I've been traveling together for 8 years!

generations of hard-working gardeners have been passed down for 8 years!

practice the dream of blooming flowers and pursue it unremittingly for 8 years!

-Eight Ranks of Brilliance

-School Changes

4. Spring flowers

are flames in the wind, which can burn for a whole summer;

The fruit of autumn

is the sustenance of the soul, which is enough to warm the whole winter;

Only through the vicissitudes of life can we see the most touching scenery-school honor

-campus elegance (photos of students' daily activities, showing the campus at the same time)-leading group

-teachers

-teachers' awards

-

You use a piece of white chalk

to draw the path of our growth;

With a splendid lecture,

you lead us into the temple of knowledge;

The once saplings

have grown into towering trees;

We are experiencing the glory of life

It is your teaching that makes us extremely strong!

-Student Honor

-Award-winning photos

-Love alma mater

6*** Xiang Shengdian Festival

Eighty years in last romance, 8 years of vicissitudes of life

We walked through colorful spring and listened to the sound of flowers all the way; We walked into the summer in full of green and watched the dancing of fallen flowers all the way. In this golden season, we dance and sing together!

-Running a School with One Heart

-School Memorabilia

7 Green Future

Green is the color of hope

Green is the symbol of endless life

The spirit of green is the eternal motivation for coming to school, and it is the continuation of the glorious history of coming to school. Part 3

One.

2. Create superior products;

3. Interpret the life proposition;

4. Meet the public relations needs of corporate image such as conference exhibition, investment promotion, media broadcast in shopping malls, and cooperative promotion;

Third, the theme orientation:

Qiaoli Furniture Leaps Beyond Dreams

Explanation:

Dreams belong not only to the younger generation, but also to everyone who dares to create;

qiaoli furniture has developed brilliantly for 21 years, and strives to build a professional youth furniture brand with high quality and first-class environmental protection furniture;

Qiaoli is not simply making furniture,

it is creating life for your (consumer) dream;

Leaping dreams, eternal pursuit and round beautiful dreams are the direction of Qiaoli Furniture's efforts;

IV. Architecture analysis:

Title (Qiaoli Furniture Leaping Dream: Playing the Warm, Vigorous and Fashionable Tone of the feature film)

Strength (overview of enterprise development background, presentation of enterprise strength, hardware and software)

Honor (presentation of quality concept and qualification certification)

Innovation (innovative concept, research and development) Scene deduction)

culture (excellent team, corporate culture, etc.)

prospect (good vision of the enterprise)

V. Expression mode

In order to fully express the overall image of the enterprise within the scope of the whole film, this article will choose material editing, live shooting and scene deduction to express it. In the scene deduction, we will arrange four actors to play parents (about 35 years old), son (6 years old) and daughter (13 years old)

live shooting

scene deduction

material editing

VI. Style presentation:

Fashion, warmth, vitality and passionate publicity plan 4

(1) Hotel investment, Main ideas and contents of departmental management:

With the rising of the hotel industry in our city, the competition is becoming increasingly fierce. In order to improve the economic benefits on the same level of software and hardware facilities and services, the role of advertising planning is inestimable. It is one of the management decisions of our library to increase revenue and reduce expenditure, tap potential and increase efficiency. Therefore, in order to save publicity expenses, improve publicity efficiency and expand the publicity influence of hotels in all aspects, it is established.