Hot pot restaurant June 1 activity plan

In order to ensure the smooth and successful work, it is often necessary to make detailed planning and preparation in advance. A plan is a written plan, which is the detailed rules and steps of specific actions. So what problems should we pay attention to when making a plan? The following is my collection of June 1 activities in hot pot restaurants. Welcome to reading. I hope you will like it.

1 Hot Pot Restaurant June 1 Day Activity Program I. Activity Theme

Pure fragrance is audible and health is visible-XX (store name) celebrates the New Year's Day.

Second, the store decoration

Decorations, you can choose some Chinese knots, traditional window grilles and so on. And put them in a conspicuous position in the store to show the festive atmosphere.

Employees' clothing, during New Year's Day, employees' clothing can also fit the festive atmosphere, and female employees can wear national costumes such as red cheongsam to set off the New Year atmosphere.

Third, the timing.

In principle, the planning scheme of the overall activity should be worked out before 65438+February, so as to reserve enough time for implementation, and there is time to modify and deal with problems. Provide a timetable for reference only.

1) 65438+February 1-8 to formulate specific layout plans and publicity plans;

2) Determine the drinks and menus for activities from February 5, 65438 to February 5, 65438.

3) Cultural programs were approved from February 5 to February 5, 65438 15;

4) Christmas decoration on June 65438+February 65438+May 20;

5) Make preparations for the Christmas activities on February 23rd, 65438, and determine the person in charge of each link;

6) 65438+February 26th-65438+February 30th, decorated on the first day of New Year's Day;

7) 65438+February 3 1 Make all preparations for New Year's Day activities and determine the person in charge of each link.

Fourth, poster design.

Whether it is Christmas or New Year's Day, making themed posters requires restaurants to decide according to the style of their own shops and highlight their characteristics. And in order to attract attention, put it in the most conspicuous position in the restaurant:

Generally speaking, the styles are required to match each other. For example, during Christmas, a traditional Chinese restaurant can choose to display the characteristics of the store while integrating western elements and Chinese and western design techniques; During the New Year's Day, you can add festive elements to the antique atmosphere of the restaurant; For emerging fashion restaurants, whether during Christmas or New Year's Day, you can add some lively illustrations and use brighter colors to posters and publicity pages; If it is a high-end western-style restaurant or cafe, posters and publicity pages can highlight western traditions during Christmas, and some elements with China characteristics can be added during New Year's Day.

Verb (abbreviation of verb) advertisement

1, network propaganda: the network has become the mainstream of today's times. So Weibo, WeChat official account, etc. Used to publish the event on the network. From the promotion of the event to the progress of the event, take photos and post them on the website to promote the event, and draw lucky fans to participate for free to attract public attention. The marketing of Weibo and WeChat should be done in place;

2. Group purchase promotion: In recent years, a new consumption mode on the Internet-group purchase has sprung up everywhere, and many young fashionistas will also choose this preferential consumption mode. In this advertising war, we might as well join the group buying model to attract public consumption;

3. Create an atmosphere of Christmas or New Year's Day through store decoration. At Christmas, you can use Christmas tree, Christmas hat and so on. Put it in a conspicuous place outdoors to attract consumers to shop.

4. Make a festival promotion booth in Yi Labao for publicity;

5. Make electronic screens to publicize our Christmas and New Year's Day activities to new and old customers;

6. SMS promotion: send Christmas and New Year greeting messages to existing new and old customers for holiday promotion.

Activity arrangement of intransitive verbs

1, set the theme

Set a theme for this activity, such as "Merry Christmas, Enjoy Food", "Celebrate New Year's Day, xx Restaurant will accompany you", etc.

2. Build a special cultural wall to celebrate Christmas and welcome the New Year.

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, statues of Santa Claus, golden garlands and little stars. Employees write their wishes for Christmas and expectations for New Year's Day on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere makes everyone full of confidence in the arrival of the New Year.

Seven, New Year's Day special activities

1. added a "red envelope" activity, in which we can give our store vouchers.

2. Set the lucky draw link

3. Special food:

4. New Year's Day food activities

5. Make a "New Year's Package" and give some discounts when ordering the package.

6. During the New Year's Day, each table in the restaurant can get a special snack.

7. Add new year's special dishes to highlight the festive atmosphere.

Eight, copy writing

During New Year's Day, western restaurants and cafes can incorporate some traditional elements of China, while tea restaurants and traditional restaurants in China can make use of China's classical culture and traditional poems to do some publicity.

Nine, the background is music

The dismal operation of hot pot in summer has become an obstacle to investing in hot pot or hot pot catering. The hot summer has become the jinx of xx hot pot and hot pot catering. How to manage hot pot in summer? Where is the road?

1, free beer

Summer, hot summer. Cold beer, when you think about it, feels like a volcanic eruption and heavy rain. My heart creaked cold. Cold beer in advance, unlimited supply. Some people may think that they will lose money, but it turns out that it is equivalent to a 20% discount for all singles. When I was the general manager of Qilong Hot Pot in Chongqing, including the direct stores in Chongqing, it was such a marketing strategy, which not only earned enough popularity, but also earned a lot of money. With facts as the basis, there is no doubt.

Finally, just hearing that beer is free is enough to attract people's attention. It's you. Aren't you going?

2, adding fuel to the fire extinguishing strategy

Since everyone thinks that eating hot pot will get angry, we might as well add fuel to the fire. This is also one of the marketing strategies. The actual operation method is "get angry, you get angry even more!" The theme marketing activity of "pie falls from the sky and hot pot is free".

Activity rules:

(1) Customers who come to eat every day will get a table for free.

(2) If your restaurant has 68 tables, put 68 ping-pong balls in the lottery box. One of the balls is empty.

(3) During the peak operation period, for example, when 8: 00 pm is the occupancy rate of the guests, the seated guests will be charged.

(4) Go to the table and let the guests touch the prize. If you touch the free table tennis, the store will pay for the consumption before the account is bound. Even if the guest spends 20xx, as long as he is lucky and courageous.

This strategy is to add fuel to the fire and create a beautiful yearning that everyone wants to fire. The key point is to create this kind of atmosphere and transfer people's other expectations of fire with an interactive atmosphere. At the same time, this marketing strategy is also in line with China people's gambling psychology of buying lottery tickets. If I am free, I am lucky, just like winning the first prize in the lottery; If I don't win, I don't care. I spent it myself anyway.

3. Other marketing strategies

(1) Free ice cream.

(2) Free herbal tea.

(3) Free mung bean soup.

And others, but small-scale marketing activities should not be used alone. Cooperate with other large-scale promotion activities to increase customers' impression of us.

Hot pot restaurant activity plan 3 Spring Festival is the busiest time for catering, but there is one possibility that it is not so good, that is, hot pot restaurant. Although people like to go to restaurants and hotels to order reunion dinners during the Spring Festival, hot pot is the least popular. Usually on the third day of the New Year, the business of hot pot restaurants is not very good. Business is not good, so is promotion. If the promotion is done well, many customers will turn around and take care of your restaurant. The following is the marketing plan of Spring Festival buffet hot pot for your reference.

Theme: Focus on "Every Buffet Hotpot in 38 yuan"

Activity time: 65438+1October 28th to February 19.

Activity introduction:

1. The time of this activity is mainly concentrated during the Spring Festival, with an estimated large number of people. In order to save cost, facilitate operation and attract customers better. The specific time to enjoy the discount is 9: 00 to 2: 00 every day and 5: 00 to 9: 00 in the evening.

2. The free food in this activity is limited to the hot pot materials placed in the booth, and the dishes ordered by the guests will be charged according to the dishes ordered by the guests. Our restaurant will ensure that the buffet hot pot materials provided are fresh and complete.

3. The soup base of the buffet hot pot is not within the scope of activities. The soup base selected by the guest is charged at the original price.

4. All customers who enjoy the preferential treatment in 38 yuan can get our special herbal tea for free to clear away heat and detoxify.

Guests who enjoy the discount must cherish the food and don't waste it at will. There was still a lot of food residue in the pot until the checkout. The cost ranges from 10 yuan to 100 yuan, which is calculated according to the food surplus.

6. In order to ensure that every guest can enjoy the discount, the buffet meal time should not exceed 3 hours, otherwise 10 yuan will be charged every hour.

7. Dining food is taken by the guests, and the service personnel are not allowed to take food. Except for the extra cost.

8. Our store has a discount for every guest, and every guest who comes to our store for hot pot can give away a beautiful jiaozi dish for free. Self-help guests can pack it and take it back.

Implementation details:

1. This activity is the first attempt since the second anniversary of the opening of our store, which is of great significance. Zhang, who has the right to speak, is responsible for all the implementation.

2. Clearly inform all restaurant service staff, kitchen staff and administrative staff of the content of this activity. The key point is that the service personnel should abide by the rules of activities and cannot bring food to the self-help tourists. In order to avoid disputes when guests have leftovers. In addition, we should also pay attention to the quality of service and don't neglect our guests.

3. The kitchen manager should supervise the quality of self-help food, put it in storage in time after the activity, try to keep it fresh and reduce the consumption of the activity.

4. The responsible minister Zhang must record and analyze the guests who enjoy self-help on that day, modify the plan in time, and report it to the manager for approval.

5. The planner is responsible for the publicity and materials of the event.

Materials required for the activity:

1, a horizontal cloth with a length of about 10 m and a width of 22 cm, was hung horizontally above the main entrance of the restaurant during the event, and the words "The whole city is the flattest, and everyone in 38 yuan can eat buffet hot pot" were written horizontally in yellow letters on a red background.

2. 1 meter-high display stand with a piece of red paper written in gold "Welcome to the buffet hot pot".

June 1st Activity Plan of Hot Pot Restaurant 41. Purpose

We already know the strategy to attack our competitors. By cracking down on competing brands, we have a very good advantage in the newly opened store. But for competitors who have been operating successfully for some time, our previous crackdown can not directly affect our turnover. Therefore, we need this supplementary plan in order to seize and narrow the market of some competitors and achieve the purpose of attacking competitors.

Second, the preparation work before looting

Before doing any activities, a single store should make a preliminary investigation on the competitors in the business circle to distinguish the main competitors from the secondary competitors. The survey of main competitors includes: decoration positioning grade, food price positioning, competitive selling point, service quality, hygiene, operation process, turnover, attendance rate, advertising strategy, promotion strategy, etc. Based on the analysis of these market survey results, we will make our robbery plan.

Third, because of different brands and different regions, the headquarters only provided a few typical examples, and did not intend to formulate detailed implementation rules, focusing on spreading an idea, hoping that a single store would have its own detailed plans and strategies in implementation.

Fourth, the strategy of grabbing.

First, the positioning of single store decoration

1, the decoration style of a single store is subject to the headquarters standard, which not only has distinct personality, but also highlights the cultural atmosphere. High-end shops have plaques, poems, calligraphy and paintings, reliefs, etc. )

2, in the decoration materials and construction technology should not be too rough.

3. Single stores with large scale and high grade are relatively competitive. You can set up a VIP room in the private room of a single store (consider gold or silver) to attract old customers, and at the same time, it can play the role of advertising and create influence in the industry.

4. A single store with an area greater than 800㎡ may consider adding a performance stage: ① folk music performances (guzheng, dulcimer, erhu, etc.). ); (2) Fashion model performance and singer singing will increase the atmosphere and stabilize tourists.

Second > price positioning

Price is the most sensitive adjustment lever, so we should position the price according to our own situation. Our pricing standard is not based on secondary competitors, but mainly on major competitors of the same grade. The price is slightly lower than that of such competitors, and it must not be higher than that of competitors or sell the main products at special prices, and (other price differences are basically the same) it is superior to competitors in terms of services or preferential measures.

Thirdly, analyze the advantages and disadvantages of competitors.

This paper analyzes the advantages and disadvantages of competitors in business circle from two aspects: important factors and unimportant factors such as environment, hygiene, dishes and services. Non-important factors mainly refer to supplementary and auxiliary measures, such as some non-significant preferential measures; Among many important factors, our competitors already have them (the price difference is our complaint point), so our detailed rules must find out the shortcomings of competitors in non-important factors (auxiliary factors), such as whether competitors have parking lots and car washing services; How many kinds of snacks are there, and are there any foods that children and women like? Whether the group has vehicle transportation; Whether there are green plants in the store; Extension of service; Whether there is a gift; The ingenuity of small gifts, etc.

In order to let our single store manager have a concept and implementation ideas, the following is a brief introduction of a "quadrant analysis model" theory, hoping that the theory conveyed by the headquarters can inspire our single store manager.

Superiority area of repair area Superiority area: (of high importance) is a single store advantage and needs to be maintained.

Opportunity Zone Maintenance Zone Repair Zone: (of high importance) The performance of a single store in this respect is relatively poor and needs to be repaired and upgraded.

Opportunity zone: (of low importance) single stores do not perform well in this respect,

Consumers and competitors, including our single store, have ignored it. Our single store can explore this opportunity, understand the satisfaction of the customer base and attract potential customers.

Maintenance field: (of low importance) The single store performs well in this respect, which is of little practical significance to the single store and does not require much effort.