I want to write a paper and want to know the impact of the filming of "Enter Guandong" in Zhujiayu on Zhangqiu tourism, data.

At the beginning of 2008, CCTV's new-year drama "Crossing Guandong" starring Li Youbin became a hit. According to reports, as of January 20, the average ratings of the first 38 episodes of the show were as high as 7.78%. At the same time, as the ratings of "Crossing Guandong" soared, Zhujiayu Village in Guanzhuang Township, Zhangqiu City, Shandong Province, where the TV series was filmed, has also become an extremely "hot" tourist attraction.

The line "I am from Zhujiayu, Zhangqiu" by Zhu Kaishan, the protagonist of "Crossing Guandong", has become the most frequently used sentence in Zhujiayu's tourism craze. Since "Crossing Guandong" became popular, there has been an endless stream of tourists who brave the severe cold to visit the ancient village and go to Zhujiayu to look for the hometown of "Zhu Kaishan", and the number is increasing day by day. According to statistics, in the four days from the third to the sixth day of the first lunar month alone, Zhujiayu's ticket revenue exceeded 20,000 yuan, and the passenger flow exceeded the adjacent Baimai Spring Scenic Area for the first time.

Zhujiayu, known as "the first ancient village in Qilu and a specimen of settlement in Jiangbei", is a typical ancient mountain village in northern my country and the only "famous historical and cultural village in China" in Shandong Province. Zhujiayu has flourished since the Ming Dynasty. Although it has gone through more than 600 years of vicissitudes, it still retains its original ancient bridges, ancient roads, ancient ancestral halls, ancient temples, ancient houses and other buildings relatively completely. There are nearly 200 large and small ancient buildings, 99 stone bridges, and 66 wells and springs. It is known as "a walking encyclopedia of mountain villages in northern China." In 2002, Zhujiayu was developed by the local government as a tourist attraction project. In 2004, Luneng Group took over the project and built "Zhu Kaishan" in Zhujiayu's Shandong hometown before the filming of "Crossing the Guandong". It naturally became the location for the Shandong part of the crew of "Crossing the Guandong".

"This year we plan to invest 100 million yuan in the construction of scenic spots and the restoration of some ancient buildings." Liu Kejun, general manager of Luneng Zhujiayu Project Company, said. Currently, both Shandong and Heilongjiang are interested in turning the courtyard of Zhu Kaishan's family in the TV series into a tourist attraction and carrying out related development. On January 26, the Propaganda Department of the Shandong Provincial Party Committee held a symposium on "Crossing the Guandong" and building the Zhujiayu tourism brand, and decided to take advantage of the popularity of "Crossing the Guandong" to launch the slogan "Watch "Crossing the Guandong" and visit Zhujiayu", starting from the tourist route We will focus on four aspects: , scenic spot construction, Shandong cuisine, and tourism handicrafts to build Zhujiayu into "Zhouzhuang in Northern China." On February 14, relevant leaders of Zhangqiu City went to Zhujiayu to conduct a special investigation on how to build Zhujiayu tourism brand, promote investment promotion of city-wide projects, and develop tourism economy and cultural industries.

In addition, Heihe City in Heilongjiang Province also has the idea of ??building a "Zhu Family Courtyard". Relevant parties in Heihe City expressed that they hope to build the "Zhu Family Courtyard" into a new base. Since the filming location of "Crossing the Guandong" is far from the urban area, they are planning to transplant the houses and props built for filming to film and television It is close to the city, making it a new tourist spot and filming base.

It is reported that Zhujiayu Scenic Area is currently negotiating with the crew of "Crossing the Guandong" on the trademark rights of the Shandong restaurant. The scenic spot plans to register the trademark and build a Shandong restaurant to speed up the construction of the "Crossing the Guandong" theme park. According to Liu Kejun, the line "I am from Zhujiayu, Zhangqiu" was specially added at the request of the Propaganda Department of the Shandong Provincial Party Committee. In order to achieve unity with film and television works, the place name Zhujiazhuang in the TV series was also renamed Zhujiayu.

In the past, there was no shortage of models that used film and television works to develop local tourism. "Kangxi Empire" became popular in the Imperial Prime Minister's Mansion in Jincheng, Shanxi Province, "Liu Laogen" became popular in Longquan Villa in Tieling, and "Qiao's Courtyard" became popular. Visited the Qiao Family Courtyard in Jinzhong, Shanxi Province. In this regard, relevant people said that it is advisable to develop the tourism economy by using literary characters to find a real home and relying on the historical context of film and television works and real tourist attractions. However, in terms of operation mode, only by being close to reality and making an overall systematic plan for the development of the scenic spot based on market positioning can the sustainable development of a scenic spot be guaranteed. Simply restoring a home and building a filming location will not bring sustained prosperity.

It is reported that at present, Zhujiayu Scenic Area still has problems such as inconvenient transportation, too short a tourism product line, and serious damage to some old houses.

How to solve these problems, make the tourism industry "marriage" with culture, give full play to the "cultural" advantages of the scenic spot, allow tourists to broaden their horizons and increase their knowledge while visiting, and make the popularity of the scenic spot "undiminished in high temperatures" , is an issue that needs to be challenged in the ancient village of Zhujiayu.