Beautiful rural tourism planning and design

Beautiful rural tourism planning and design

Rural tourism is a type of special tourism product with clear connotation and wide extension in the entire tourism product system. It needs to meet the needs of both happening in rural areas and in rural areas. As the main attractions, these two characteristics are also the basic value of rural tourism and the core attraction for tourists. So hot, here is the beautiful rural tourism planning and design that I have compiled for everyone. You are welcome to refer to it.

Premise: The development of rural tourism requires two brushes

As the urban population increases, the countryside has become a place for the "old, weak and young". ?Endorsement? Although the development of beautiful countryside has been getting better and better in recent years. But it cannot be denied that a large number of rural areas are still in a state of poverty.

In the past two years, due to the popularity of rural tourism, many villages are also thinking about changing the current situation of the countryside through rural tourism. But rural tourism is not something that can be achieved simply by doing it. To do rural tourism, you need two things: a relatively beautiful rural environment, or facilities that are enough to surpass other villages, that is, enough investment to change the inherent deficiencies.

Positioning: Rural tourism will be a medium-to-high-quality leisure product

When talking about the development of rural tourism system from the perspective of planning and design, the spontaneous operation of individual farmers is not included in the discussion.

Whether it is the government or developers, when investing in the development of rural tourism under today's conditions, first of all, we can no longer think of it as a simple and extensive matter. Relying on the location advantage, an average of 20 or 30 yuan per capita for a day. Rural tourism products have been in trouble due to fierce competition. Old products are unable to improve their quality, new products are difficult to enter, and external integration costs are too high. These are the main factors leading to relative stagnation.

Judging from Taiwan or foreign experience, rural tourism is not a low-end product. However, due to reasons such as the relative backwardness of rural areas in my country, rural tourism has become synonymous with low-end and cheap. In essence, this situation Many areas in the country have gradually changed with the upgrading of the market. In particular, some rural areas with advantageous resources have become high-end destinations.

Of course, this does not mean that low-end products will die out in the future. As long as there is market demand, low-end products will still exist for a long time, but their living space will be squeezed and they will remain in relatively marginal areas.

Rural tourism is a type of special tourism product with clear connotation and wide extension in the entire tourism product system. It needs to meet the two major characteristics of taking place in rural areas and using the countryside as the main attraction. Characteristics are also the basic value of rural tourism and the core attraction for tourists.

From the above concepts, it is easy to know that if the attraction of rural tourism is only because of cheap prices and low quality, it will inevitably be difficult to last. The essential attraction of rural tourism lies in providing tourists with distinctive rural themes and connotations. Rich travel experience, especially personalized spiritual experience, is the main product consumption appeal. It should be noted that this kind of product with a distinct rural theme does not mean that the quality of rural tourism products can be low or the conditions can be simple, but that the products should convey the simplicity, sincerity and nostalgia-filled inner artistic conception of rural culture through the products. ; In terms of service, it may not necessarily be as well-founded as standardized products, but this kind of humanistic emotional exchange like folks, the profound and infinite spiritual comfort contained in nostalgia, and the pure feeling of greenness and simplicity are all incomparable to all standardization. The core value of rural tourism.

From this point of view, rural tourism products that can be operated for a long time must at least meet the two elements of good environment and connotation. Can a product of this form still be of low quality?

Trend: Product segmentation and cross-border rural tourism are the main directions

With the slowdown in economic growth, the implementation of paid vacations, and the sluggish growth of ticket-based revenue-generating scenic spots, the past For urban groups who have reached the "go here" stage, daily weekend and long vacation travel will become a part of their lives, and rural tourism around major cities will become the most common and popular product form.

Simply put, product segmentation will appear when the rural concept is completely divided by fierce market competition. In the early days of rural tourism, both operators and consumers wanted first to explore the resources of agriculture, rural areas and farmers in different depths. When the resources were mined to a certain extent, they would appear deliberate and out of touch with the masses. At this time, products were subdivided. And cross-border matching will appear.

Product segmentation is the product content derived directly or indirectly from rural tourism based on its own environmental resource characteristics. The segmentation here is not only in the broad sense of rural tourism product classification, but in a narrow sense, based on a certain Deep cultivation in each subdivision direction. For example, theme farms based on organic planting and style characteristics, such as Italian farms and certain wineries; or special function gatherings based on certain groups of people, such as parent-child and wedding celebrations; or occupying advantageous resources. Under the conditions, product levels are subdivided according to market consumption.

Cross-border is based on the rural environment and integrated with the owner's own advantageous background resources to achieve an upgrade of 1 1gt; 2. It should be said that the countryside is a very versatile coat. It just depends on whether you wear a coat or really rely on this coat to keep warm, which determines the proportion of rural tourism.

Whether it is subdivision or cross-border, it will no longer be the scope of rural tourism in a narrow sense, but will increasingly move towards comprehensive development. Of course, as a benign and rational tourism comprehensive development located in a rural environment, it is inseparable from the indigenous people. If handled properly, it will not only be bright and beautiful, but also very warm.

Approach: Three-step upgrade of rural landscapes

In addition to the quality of rural residential facilities, the most important factor that restricts the development of rural tourism in most areas of our country is the rural environment. The landscape environment (especially in towns) is generally very poor. Rich towns are like cities. In the countryside, there are mostly cement roads leading from village to village and neat tiled houses in new rural areas. All the places that can be planted have been reclaimed, and there are few planting spots. Ornamental crops are okay, otherwise they really don’t have much aesthetic appeal. The regional government has jointly built several comprehensive bases with investors; the government has invested in the renovation of several public transportation nodes at appropriate locations on the line; and the government around the scenic area has supported motivated farmers to renovate a number of Farmhouse (or rural tourist spot).

Among them, the base is not only the nerve endings that extend to the rural areas with supporting services, but also relies on relatively strong investors to build a number of affordable rural residences. According to the needs of each base and investor Features, base styles are different, but they are laid out within a county: self-driving RV camping base, container house base integrating modern art and graffiti painting, mountain resort base relying on organic tea gardens? The base itself has certain functions, and through the base Active products that radiate to surrounding rural areas, such as mountain climbing, picking, and bicycles?

Nodes, as content that is obviously public and supporting, should be invested in construction under the leadership of the government, and the nodes should be integrated with scenic views Stations, parking lots, toilets, small service stations, traffic signs, etc., on the premise that it is impossible to comprehensively improve the appearance of towns and villages, start from local areas, bring in some tourism service functions and awareness, and incorporate them into urban and rural planning and new rural construction. If you have money Make more places where you can, and less places where you don’t have money, so that tourists have the opportunity to stop.

For farmhouse entertainment, it is definitely not possible to completely let farmers do it independently. It is difficult for farmers to know what urban tourists want.

At least the renovation and design of farmhouses must be controlled by the government. It is even better for the government to hire a suitable design company to make plans to support farmers. Services must also be trained. These are the most basic. Again, the quantity does not need to be large at first, but it must be Only when the effect is good can it play a leading and driving role.

Farmers: Two things need to be done

China has a typical urban-rural dual structure, and the polarization is extremely serious. Objectively speaking, our farmers are different from those in foreign countries. They have been at the bottom of society for a long time. Although many farmers are relatively economically superior, when they are engaged in the service industry, from concept to awareness to level, the gap between them and the requirements is still very large. It may also be We are ignorant, at least in our knowledge, it is rare to see successful classic examples developed entirely independently by farmers.

The curve refers to the fact that in the entire industry structure, the government and farmers have laid a certain foundation, and large-scale and systematic industrial upgrading and development must introduce at least advantageous enterprises operating in the local agricultural industry, or Only when external investors enter, whether it is enterprise-led or "enterprise farmers", can they have the opportunity to embark on healthy and progressive industrial development. In this way, the effect on farmers will be better.

In addition to operating farmhouses, more farmers are doing two most important things in the overall pattern of rural tourism, namely: providing "nostalgia services" and realizing the supply of green and organic agricultural products.

Service is an important part of reflecting local humanities and nostalgia, and is also an important feature of rural tourism. We encourage and even reward the rural surplus labor force to participate in tourism development and provide first- and even second-line services. With good awareness, Providing village guides, catering receptions, handicraft demonstrations, etc., with general awareness, guest room hygiene and safety protection are always available.

Green organic agriculture is determined to vigorously develop rural tourism. We suggest that the future trend must be to embark on the road of green ecological agriculture. Chemical fertilizers and pesticides should be left to those large agricultural counties. Small but beautiful In rural areas, green organic agriculture combined with rural tourism will definitely bring better benefits. In these aspects, the government guides farmers to embark on the path of green agricultural industry. Nearby, a good environment is created for rural tourism, and organic agricultural products are sold directly to tourists; far away, the government endorses local green agriculture brands, and high-quality agricultural products can now be easily sold across the country through e-commerce platforms, and farmers both inside and outside the country suitable. Only the painful period of transformation requires the government and major investors to use good mechanisms and systems to resolve it. ;