How to make a promotional poster? What are the steps to make a poster?

Tutorial on how to use PS to make posters

Nowadays, e-commerce companies often need to make posters to promote products. Here is a simple example to give you a reference and teach you how to use it. PS Make your own poster.

Tools/Materials

PScs6

01

First, open the PS software, click the File menu, and click the New command. In the pop-up new dialog box, enter the width and height of the poster, and then click OK.

02

After creating the file, you first need to design a background. You can use Sogou browser to search for some beautiful background images and put them in. Or you can use colors to adjust the background image yourself. For example, click the Gradient Tool, select a gradient color at the top, click Linear Gradient, and pull it out from left to right in the document.

03

After the background is ready, find the product image you want to add and pull it into the document. As shown in the picture.

04

After the picture is pulled in, pull against the control point to change the size, and then double-click the middle part to confirm.

05

Then click the Quick Selection Tool, select the product as shown in the picture, and then press Ctrl Shift I to invert the background next to the model.

06

Press the Delete key to delete the redundant background, and use the move tool to move the model to the position you want to place it, such as the left side. Use the same method to make a second model or product and place it on the right side.

07

Next, click the horizontal text tool or vertical text tool, click in the middle of the document and enter the text you want to promote. Then click the character panel on the right and adjust it to the font you like, as well as the size, such as 60, the line spacing, such as 30, the color, etc. Such a simple poster is ready. You can use your imagination and add other materials and text.

08

Finally, click the File menu, Save As, select JPEG for format, enter the file name, and click Save. How to design promotional posters?

PS design can be used.

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional skill is the expression of advertising elements such as images, text, color, layout, and graphics.

A graphic art creative design activity or process that combines the usage characteristics of advertising media and uses relevant design software on a computer to express advertising purposes and intentions.

Posters are an art of information transmission and a popular publicity tool. Posters are also called posters. They are large paintings posted on street walls and hung in shop windows, attracting the attention of passers-by with their eye-catching images.

In a sense, the 20th century was the century of political propaganda. Posters as a propaganda method at that time also reached their peak. Among them, the two world wars, the revolution and construction of the Soviet Union, and the Spanish Civil War were political posters. The peak period of creation, especially in the first fifty years of the twentieth century, was the golden age of propaganda posters. What are the steps to make a poster? To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials based on the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Christmas Eve", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster. According to the requirements of the layout, the text should be typeset first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor.

After designing the font, read it carefully to avoid unnecessary errors and grammatical errors. After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two. After the background, text, and pictures are all produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent.