Do LV basketball shoes that look like AJ 1 cost tens of thousands? Look at the giant shoe box behind you and you will understand.

Guide: Why do LV basketball shoes that look like AJ 1 need tens of thousands? Look at the giant shoe box behind you and you will understand!

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Virgil Abloh's Louis Vuitton 20 19 spring/summer 20 19 men's wear series will make you "stupid and confused" with Avia 880, which is synonymous with this luxury brand. "Everyone has already taken off;

Unlike many brand workshops or shoe production lines, every pair of Louis Vuitton shoes was born in free soul Datico, a small town outside Venice. A giant "shoe box" covering an area of 14000 square meters-made by the French shoe factory de Souliers; Since13rd century, Fiesso d'Artico town has been famous for "shoemaking". It was founded by the Venetian shoemaker Calegheri. Today, the landmark building here is the designer-designed Manufacture de Souliers, which was founded by Jean Marc Sandrolini in 2009.

This workshop is full of concrete and exposed steel bars, rough external walls, glass curtain walls and sculptures, which looks more like an art exhibition hall.

In the corridor or lounge, randomly place design drawings or magazines. When you open it, you may still see the catalogues of brands such as Jimmy Choo. This is not the negligence of employees, but Louis Vuitton's respect for competitors.

Souliers factory consists of four departments: women's shoes "Alma", men's shoes "Taga", sports shoes "Speedy" and casual shoes "Nomade", and the packaging warehouse is named "Neverfull".

In the factory, every part has its own name, and even the machine that assists in molding is called "Numa Pompilius", named after the second king of the Roman Empire;

The whole factory has two main production lines, which are cutting raw materials, proofreading by designers and craftsmen, rough machining, quality inspection, sorting and packaging. Except cutting and quality inspection, almost all steps are done by hand, including packaging;

Here, a pair of shoes needs about 150 to 200 processes from production to packaging, 27 workers need to be handled, and a series of strict quality inspections have been passed.

Using laser to detect leather wrinkles, the softness and color change of materials in high and low temperature environment, how to bend when walking and even the glue used for bonding must go through four checks; If you want to produce new shoes, you need more workers to try them on every day and check whether they are comfortable. If the test fails, the whole series of shoes must be retested or even recreated.

Demi-mesure is a customized service for men. You can choose Fenice, Ducale and Rialto, and choose Norwegian, Goodyear and Blake. There are more than 3500 different forms and various leather materials;

A pair of Demi-mesure service takes about 12 to 16 weeks, and the price ranges from 2000 to 8500 euros. Customers can observe the whole shoemaking process to ensure that they get unique shoes;

It's really a quality product. I also believe that Virgil Hablot's 408 trainer is a pair of real combat shoes, but I think most people will discourage it because of the price. But like Apple, the brand culture created by Louis Vuitton is stable and exquisite in the industry. The pursuit of high standards is consistent, making brand supporters trustworthy; As Virgil injects street fast fashion into the luxury circle, she also expects to bring us more surprises.

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