What is the VI design planning plan?

VI uses logos, standard words, and standard colors as the core to comprehensively display corporate philosophy, corporate culture, service content, and corporate norms, thereby creating an exclusive corporate image. What does a complete VI design plan look like?

1. Design purpose

1. To disseminate the company's business philosophy and corporate culture, establish corporate visibility, and publicize in an image visual form is a quick and convenient way to shape the corporate image.

2. Use your own unique visual symbol system to attract the public's attention and generate memory, so that consumers will have the highest brand loyalty to the products or services provided by the company.

3. Improve employees’ sense of identification with the company and improve corporate morale.

4. Unify and standardize each design element of corporate information with concise and correct legends and instructions, as guidelines that must be followed during actual operation and application. It not only standardizes the corporate identity, but also establishes the company's overall image.

2. Design principles

1. The principle of effectively communicating the corporate philosophy (MI)

2. The principle of unity:

a ) Color unity: Red and yellow are the main colors, blue is the supplementary color, and the RGB values ??of the colors are consistent.

b) Unified style: simple and elegant, with fewer elements and fewer colors on the same page; the placement and angle of elements should be harmonious and unified; the shape, color value, and brightness of each element should also be unified.

3. Strengthen the principle of visual impact: high definition and prominent contrast.

4. Emphasis on the principle of humanization: use pictures to symbolize meaning, be simple and clear.

5. In line with the principles of aesthetic law.

6. The principle of replicability.

7. The principle of strict management: During the implementation process over many years, we must pay full attention to the arbitrariness of each implementation department or personnel, and strictly follow the provisions of the VI design manual to ensure that it is not distorted.

3. Main design content

1. The system mainly includes: basic system, office application system, and environmental application system

1.1 Basic system

Category No. Project Name Project Content

Sequence of Basic Elements of Basic System 1. Inscription or foreword of the business leader

2. Purpose of VI design

3. About VI manual Description (VI management regulations)

Corporate logo 1. The logo interprets the meaning and implication

2. The logo grid grid drawing logo can be classified by size and shape analysis

3 Logo network drawing specifications

4 Yin-Yang pattern of company logo

5 Minimum proportion specification of company logo inaccessible range

Enterprise standard color, auxiliary color 1 logo Color specification

2. The meaning and implication of the standard color of the logo, the standard color and auxiliary color, the gradient color, the color value, the contrast between the surrounding environment color and the LOGO.

3 Auxiliary colors of the logo

4 Instructions for the application of the logo in the color environment

5 Instructions for the application of the logo in the brightness background

Enterprise standard fonts 1 enterprise-specific printing Chinese fonts (horizontal and vertical applications) company titles, subtitles, internal text, posters, office documents, auxiliary characters in image promotion

2 enterprise-specific printing English fonts (horizontal and vertical applications) title text, subtitles, and internal text

3 Enterprise abbreviations Chinese fonts (horizontal and vertical applications) Chinese abbreviations standard characters Yin and Yang diagram, cartographic method

4 Company abbreviation in English font (horizontal and vertical application) English abbreviation standard character Yin-Yang diagram, cartography

5 Company full name in Chinese font (horizontal and vertical application) Chinese full name standard character Yin-Yang diagram, cartography Method

6 English fonts for the full name of the company (horizontal and vertical applications) English full name standard characters Yin and Yang diagram, cartographic method

Application elements

Combined system 1 company The company's full name in English is a combination of the company's Chinese and English names, a combination of Yin-Yang diagram and cartography

2 The company's full name in Chinese and English is a combination of the branch's Chinese and English full names, a combination of Yin-Yang diagram and cartography

3 The company's full name in Chinese and The company's full Chinese name and logo are used in horizontal and vertical formats, and the Yin-Yang diagram and cartographic method are used.

4 The branch's full Chinese name and logo are used in both horizontal and vertical formats. The branch's full Chinese name and logo are combined in a Yin-Yang diagram, Cartography method

5 Application of the company's full English name and logo in horizontal and vertical formats Yin-Yang diagram of the company's full English name and logo combination, Cartography method

6 Horizontal format of the company's full English name and logo , vertical application of the company's full name in English and logo, Yin-Yang diagram, and cartography method

Vertical application of the company's full name in Chinese and English and logo, Yin-Yang diagram, and cartography method of combining the company's full name in Chinese and English

8 The vertical application of the branch's full name in Chinese and English and the logo. The branch's full name in Chinese and English combined with the yin-yang diagram and cartographic method

9 The horizontal application of the company's full name in Chinese and English and the logo. The company's full name in Chinese and English combined with the yin-yang diagram, Cartographic method

10 Horizontal application of the full Chinese and English name and logo of the branch Yin-Yang diagram of the combined Chinese and English full name of the branch, Cartographic method

11 Various types of Chinese and English abbreviations and logos of the company Combined Application

Auxiliary Element 1 Auxiliary Element One

2 Auxiliary Element Two

Identification Disablement Instructions 1

1.2 Office Application System

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Category№Project NameProject Content

Application System Office Supplies Business Card 1 Business Card (General Manager)

2 Business Cards (Deputy General Manager and above)

3 business cards (department manager and below)

Envelope 1 Chinese and Western style envelope for the headquarters - DL number

2 Chinese and Western style envelope for the branch - DL number

3 Chinese and Western style envelopes for the headquarters - No. C5

4 Chinese and Western style envelopes for the branch - No. C5

Letter paper and notes 1 Chinese and English letter paper for the headquarters (blank)

2 Branch offices use Chinese and English stationery (blank)

3 Headquarters use Chinese and English stationery (horizontal stripes)

4 Branch offices use Chinese and English stationery (horizontal stripes) )

5 Chinese and English sticky notes for the headquarters

6 Chinese and English sticky notes for the branches

Document 1 Fax paper header

2 Various table formats

3 File formats

4PPT

Cover 1 Notebook cover

2 Contract cover

3 Plan book cover

Other categories 1 Portfolio kraft paper

2 Paper cups

3 Office pen

4 Fund bag

5 work permit

6 handbag

7 logo umbrella

8 wallpaper, computer desktop

9 CD

10 stickers (office supplies stickers)

Flag certificate category Flag certificate category 1 company flag

2 horizontal hanging flags

3 straight Standing Flag

4 Table Flags

5 Name Cards

6

Table cards

Corporate promotion category 1 Overall company promotion style

2 Online promotion style

3 Product promotion style

4DM promotion style

5 Product manual promotion style

6 Poster promotion style

7POP promotion style

8 Slide promotion style

9 Others

1.3 Environmental Application System

Category №Project Name Project Content

Environmental System Guidance System Guidance System 1 Lobby Sign/Floor Sign New building

2 New building for outdoor indicator system (public area)

New building for company image wall

3 New building for department signs

4 Signboards for new buildings in the general area

5 Signboards for new buildings in sub-regions

6 Construction site placards

7 Others

Environmental Style Category Environmental Style Category 1 Wall design behind the counter, new building

2 Glass door ribbon design, new building

3 Bulletin board, new building

4 Steps Mat

5 trash cans

6 ashtrays

7 staff lockers in the new building

8 environmental color markings in the new building

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9 Corporate image wall new building

10 Others

Other categories Other categories 1 Vehicle design

2 Invitation card (envelope)

3 Birthday card (envelope)

4 Greeting card (envelope)

5 Christmas card (envelope)

6 New Year's card (envelope)

7 desk calendar

8 umbrella stand

10 others

2. Company logo

Keep the company’s original logo Change, standardize the company's Chinese and English logo

IV. Design content

1. Establish a VI system construction project team

Team leader: XXX

Deputy team leader:

Designer:

2. Work content

2.1 The designer is responsible for the unification of the overall design ideas, style, principles, etc. .

2.2 The designer is responsible for checking and reviewing the designer’s design results.

2.3 The designer is responsible for reporting the plan and stage design content to the leader and deputy leader of the VI system construction project team.

3. Design the contents of each system in stages and categories according to the current actual needs:

3.1 Emergency: currently commonly used in the company's daily work.

3.2 Urgent: Currently there is no application or very few applications.

3.3 General: It can only be applied on a large scale after the company moves to a new office building.

4. Time schedule:

System No. Project Name Category Time Schedule

Basic System 1 Enterprise Identity Emergency End of January 2012

2 Enterprise standard colors, auxiliary colors emergency

3 Enterprise standard words emergency

4 Combination system emergency

5 Auxiliary elements emergency

6 Logo ban instructions urgent

Office application system 1 Business card urgent end of February 2012

2 Document urgent

3 Cover urgent

4 Letter paper and notes are urgent at the end of March 2012

5 Corporate publicity urgent

6 Flags and documents urgent

7 Envelopes urgent

Environment Application system 1 Guidance system general end of May 2012

2 Environment style general

5. Content survey: multi-faceted content survey to provide reference and ideas for the design of VI system.

5.1 Understand the VI systems of other large domestic group companies as a reference.

5.2 Check the information related to PetroChina system for reference.

5.3 Understand the actual needs and ideas of various departments of the company, especially the business departments, for the VI system.

5.4 Understand the actual needs and ideas of managers at all levels of the company for the VI system.

5.5 Understand the industry’s ideas and thoughts on VI design through networks of friends and classmates.

6. Reporting system:

6.1 Plan report: Report the design plan to the general manager of the company.

6.2 Design report: The designed VI system will be reported three times by category at the company's regular weekly meeting.

5. Design content

1. Flow chart

Preparation stage

Design and development stage

Corporate logo Refinement of design elements

Collect classification information of application elements

Collect design components of basic elements

Determine the design content, specifications, precautions, etc. of basic elements

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Determine the development strategy of application element design

Basic element development

Develop specific application design projects

Leadership confirmation

Yes

No

Revision stage

Revise and finalize

Feedback revision

Research and revision feedback

Testing and Prototyping

Editing Manual

Design Elements Preparation VI Design Manual

Conducting

Testing and Proofing

No

2. Specific content

2.1 Preparation stage

The company established a VI design team within the company to first refine the corporate logo design elements change. The company's original logo design is refined, the shape is moisturized, and the application is reviewed to facilitate development and design.

At the same time, the structural composition of the basic elements of VI must be organized and standardized, and the current status of the application element projects must also be investigated, data collected and completely organized. Both tasks can be carried out simultaneously.

2.2 Design and Development Phase

For the design standards in the VI development phase, refer to the "VI Design and Development Specification Requirements".

Show the development of basic elements and application elements. Among the basic elements, the corporate logo, corporate standard characters, corporate standard colors, auxiliary graphics, the relationship between the elements and other basic design elements, design content, usage, regulations, precautions, etc., are proposed, and only after confirmation by the company leaders Design available.

For design projects of specific application elements in corporate image, before developing the design, necessary determinations should be made about its objective constraints and basis to avoid the problem that although the design project is beautiful, it cannot be used. . 0?1 The functional requirements of the project

Mainly refer to the basic conditions necessary to complete the finished product of the design project, such as shape, size specifications, material, color, production method and use, etc. 0?1 Legal restrictions on project use

Regulations on environmental factors such as envelope specifications and signage instructions. 0?1 Needs of an industry nature

Mainly refers to some conventional regulations or needs in the industry in which the enterprise is located, such as documents and packaging regulations for transactional supplies.

The design work can only be carried out after the above strategic content is confirmed by the company leaders.

2.3 Correction Phase 0?1 Feedback Correction Phase 0?1 Research and Correction Feedback 0?1 Correction and Finalization

After the VI design is basically finalized, a wider range of modifications must be carried out Survey, in order to test the details of VI design through information feedback from a certain number of survey subjects at different levels.

2.4 Tests and samples

1. Preparing VI design manual for design elements

2.5 Preparing VI design manual

Preparing VI manual is to consolidate The necessary means for VI development results is to formulate corresponding usage regulations and methods for all designed and developed projects based on their usage functions and media needs.

a) Principles for manual preparation

lVI manual production standards refer to "VI Design and Development Specification Requirements".

l Unify the software and version number of VI design (use coreldraw9 to make VI. This version has stable functions and is easy to operate. At present, most printing plants basically use this version for typesetting and printing.)

l Unify the design dimensions of VI manuals.

lAdopt a comprehensive preparation method. It compiles the basic design system and application design projects together and binds them in loose-leaf format to facilitate revision, replacement or addition.

b) The contents of the VI manual are mainly divided into two categories: basic elements and application elements.

lBasic element design mainly includes: corporate brand logo, standard words, standard colors, spiritual slogans, corporate shape, symbolic patterns and combination design of basic elements.

l Application element design includes: product styling, office supplies, corporate environment, transportation, clothing, advertising media, signs, packaging systems, official gifts, displays, and printed publications, etc.

VI. Subject and scope of use of the logo

(1) Subject of use

The head office and its subordinate branches, other subsidiaries can be used according to the actual situation use.

(2) Scope of use

Including public areas such as production, operation, office, and conferences; construction, web pages, internal TV, newspapers and other communication media; business supplies, Gifts, souvenirs, badges; products, large equipment, transportation tools, employee clothing; other areas that need to be used.

(3) Principles of use

1. Highlight the principal principle. The subject is "XXX Company". If it is divided

2. Easy to identify principle. The main text should not be too long, the levels should not be too complicated, the content should not be too much, and the background color should not be too complicated.

3. Simple and practical principle. Scientific design is carried out according to factors such as usage occasions, environment, season and audience, so as to be concise, clear, beautiful and elegant.

(4) Usage examples

1. Conference use. For the meeting on behalf of the company, "XXX 2012 Work Meeting", the format and color of the meeting background shall be subject to the "VI Visual Identification Manual".

2. All texts, pictures, audio recordings, film and television materials and news and publicity works submitted to media outside the company should be titled "XXX Company" if the title involves place names.

3.

(5) Requirements for the use of unified logos

1. Unified thinking. All departments, subsidiaries and branches of the company must fully understand the unification The importance of logos. Strengthen the overall concept of "XXX" and support logo integration.

2. Effectively maintain the consistency of logo use. It must be used strictly in accordance with the combination pattern, color, proportion and other specifications of the unified logo, and must not be changed arbitrarily.

(6) Implementation status

For details, please refer to "VI Design Implementation Status.xls".

(7) Display form

1. VI design manual

2. Some samples in the "Application System", in which the document class forms a template, and the version Number control and can be modified.