Liquor work plan

Time goes by and never stops. Our work will be enriched in busyness and harvested in happiness. It's time to take the time to write a work plan. So how to make a high-quality work plan? The following is the 2022 liquor work plan (5 drafts) I collected for you, hoping to help you.

Liquor 1 1 work plan. Study hard and improve your professional level.

First, spend time learning marketing knowledge, especially liquor marketing knowledge, through various channels, and learn some marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and other marketers in the market, which greatly improves my business level, market operation and grasp ability.

Second, further expand sales channels.

The sales channels in the market are relatively simple, and most products are sold through circulation channels. On the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work on the education and forestry systems with many system personnel and heavy reception tasks, and gradually infiltrate into other enterprises and institutions.

1 Do a good job in market research

Further investigate and explore the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of sensory knowledge. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

2. Work closely with dealers to do a good job in sales.

While stabilizing the existing network and consumer groups, assist dealers to fully expand the sales network and tap potential consumer groups. Whenever a dealer gets angry, he must be thick-skinned. Listen to his complaints, and you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be started, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.

3, improve the overall quality of individuals, especially the quality of business skills must be improved rapidly to meet the needs of enterprise development.

4. Take "people-oriented, service enterprise" as the core, strengthen construction, establish a good image of the enterprise, and enhance the internal vitality of the enterprise.

Work Plan of Liquor Part II I. Work Requirements

1. Market analysis, and formulate sales tasks objectively and scientifically according to market capacity and personal ability. Tentative annual task: sales of xxx million yuan.

2. Make work plans in time, and make monthly and weekly plans. And communicate with business related personnel at the regular meeting to ensure that the heads of various disciplines follow up in time.

3. Pay attention to performance management, and pay attention to and track the performance plan, performance implementation and performance evaluation.

4. Target market positioning, distinguish between major customers and general customers, treat them differently, strengthen communication and cooperation with major customers, and win market share at the same time.

5. Constantly learn new knowledge and new products in the industry, bring practical information to customers, and better serve customers. And get to know excellent suppliers of weak current products in various industries and at all levels, so as to prepare project cooperation in time when engineers need it, share industry contacts and project information with peers, and achieve a win-win situation.

Second, the specific quantitative tasks of sales work

1. Make monthly work plan, weekly work plan and daily workload. Make at least 30 phone calls every day and visit at least 20 customers every week, so that potential customers can change from quantitative to qualitative. Call back to make an appointment with the customer in the morning and arrange a long visit to the customer in the afternoon. Considering Beijing's vast territory, large population and traffic congestion, customers are chosen to be in the same or similar position when making an appointment.

2. Before meeting with customers, we should know more about their main business and potential needs. First, we should know the personal hobbies of decision makers, prepare some topics of interest to each other, and provide targeted solutions for customers.

3. Collect more project information from the bidding network or other channels for the reference of the engineering contractor, and put forward suggestions for the engineering contractor to cooperate with the technical and commercial project operation of the engineering contractor.

4. Make records every day to prevent forgetting important matters and mark important unfinished matters.

5. Fill in the project tracking form and follow up according to the project progress: preliminary design, bidding, deepening design, stocking implementation and acceptance, and complete the work in each stage.

Third, balance sales and life and work happily.

Organize colleagues to hold xx meetings regularly to enhance mutual friendship and better communication. Although there is competition between customers and peers, they also need to learn and communicate with each other. I have attended similar parties and asked my clients, and they are all willing to attend such parties. Therefore, I don't think this is a contradiction. People of the same age can enjoy life outside of work, make xx a part of life, and work can be carried out in a happier environment.

Liquor Work Plan 3 1. Make monthly and quarterly work plans.

Make full use of existing resources and try our best to open up the advertising market. In view of the limited number of terminals in our company at present, while striving to launch, we will also do more paving work for the future market and strive for more customers with large volume and long launch time to participate. According to the growth of the number of terminals, adjust the work strategy and open up new fields.

Give priority to paving the way and promoting the market, and expand the popularity and promotion speed of the brand. As they are in the special period of Double Festival, many companies have completed their publicity plans, and after the festival, they will be in the off-season of advertising. I will make full use of this time to supplement relevant knowledge and strengthen emotional contact with customers to form a strong customer base. Appropriately find small customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods. I will do a good job in customer development according to the actual situation and time characteristics, and adjust my working ideas in time according to market changes. Strive to maximize the advertising quota!

Second, make a study plan.

Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of keeping pace with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, advertising strategy, data, media operation management and other related advertising knowledge are all the contents I need to master, so that I can win every battle by knowing myself and knowing myself.

Third, strengthen their own ideological construction.

Enhance the overall situation awareness, enhance the sense of responsibility, and enhance the sense of team. Proactively put the work to the point and implement it. I will try my best to reduce the pressure on leaders.

Liquor Work Plan 4 I. Deployment of Sales Plan

1, the sales department regularly collects all kinds of sales data and establishes user files (customer contact information and address; Customer maintenance person in charge, payment method, credit status, etc. )

2. Reconcile with customers at the end of the month to promote the recovery of payment.

3. Always keep close contact with customers, track and analyze market information in time, and explore the company's demand, development and capital flow. Put forward opinions and suggestions on the company's sales, including product quality, price fluctuation, user consumption and market demand, as well as the reaction and consumption of products from other manufacturers.

4. Customers who have business dealings with our company should sign sales contracts and gas cylinder lease contracts as far as possible, and regularly investigate customers' gas cylinder inventory, payment recovery and other business conditions. Submit a series of related data such as daily report and monthly report in a timely, accurate and complete manner according to the regulations of superiors.

Second, the choice of sales direction

1. Strengthen the development of entity units.

2. Deepen the sorting of sales channels and broaden the market.

3. Strengthen the development and utilization of high-quality customers.

4. In the future, while the market is expanding, it is necessary to reasonably arrange the work of dispatching cars (drivers, dangerous goods vehicles going out and other related matters). On the one hand, we must ensure the timely supply of customers, on the other hand, we must firmly strengthen the long-term cooperative relationship with customers.

5. Prevent price wars.

Third, the division of sales areas.

In 1 and 20XX years, marketing was carried out through the way of responsibility to people and districts.

2. Make a timely follow-up report on the payment and product management information of your own customers.

Liquor Work Plan V. Completion of Sales Target

In the first half of the year, with the cordial care and correct leadership of the leaders at all levels of the company and the joint efforts of dealers, the market achieved sales of 6,543.8+0.57 million yuan, accounting for 52% of the annual plan of 3 million yuan, with a year-on-year increase of 654.38+0.26% and a repayment rate of 654.38+0.00%. Low-grade liquor accounted for 465,438+0% of the total sales, down 5 percentage points from the same period last year; Mid-range wine accounted for 28% of the total sales, an increase of 2 percentage points over the same period last year; High-grade wine accounted for 365,438+0% of the total sales, an increase of 3 percentage points over the same period last year.

The second is market management and market maintenance.

According to the wholesale price of the sales area and market stipulated by the company, we control and supervise the delivery area and price of dealers, and urge them to implement unified wholesale prices to prevent low-price dumping and resale.

Through long-term communication and guidance to all sales terminals, combined with the company's "cabinet-in-cabinet" marketing strategy, unified price labels were placed on all terminals, so that the sales price of products met the company's guiding price. Display products according to the company's requirements for product display in supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to use the terminal shelf resources to achieve the purpose of brand promotion, counter labels are affixed to terminals with clean and tidy storefronts and counters and displaying many products.

The third is market development.

In the first half of the year, there were over 1 developer, 2 hotels and 3 terminals. The newly developed 1 Shang Chao is a shopping plaza of Chengxian scale, and the products on it are all 52 series products; The two hotels are hotels and grand hotels respectively, in which the products on the hotel are four-star, five-star and eighteen-year, and the products on the grand hotel are two to five-star and 42 series protoplasm. There are 4 newly developed retail terminal cities and 9 townships, and the products are mainly concentrated in the middle and low-grade product areas, and most of them are 42 series products.

Fourth, brand promotion and promotion.

In order to improve consumers' awareness of "Liquor", establish brand image and further establish consumers' brand loyalty, according to the unified publicity logo stipulated by the company, we contacted and assisted advertising companies to produce 35 kinds of advertising billboards in lots with high traffic and high ratings and retail outlets with good business, including 29 tobacco and alcohol retail outlets and 6 other forms of advertising billboards.

Verb (abbreviation of verb) sales data management

According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, the dealer collection account and dealer sales statistics were established, and the weekly sales report, monthly sales report and monthly goods demand plan were submitted in time. Various sales data files are saved in paper and electronic form. The sales situation is summarized and analyzed by dealers and individual items, which makes the monthly purchasing plan more objective and accurate. At the end of each month, the sales situation and cumulative sales situation of this month are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.