What are the advantages of social media?

The average cost of advertising space on community environmental protection publicity column is less than 1 yuan per day, which is the lowest cost media among ordinary outdoor advertising media, and enterprises can complete the longest advertising cycle with lower cost. The community service bulletin board is generally used to post relevant notices and carry out various public welfare publicity in the community management part, and residents have a high acceptance of this kind of publicity. Therefore, enterprises can gain a good social image and brand reputation while investing in commercial advertisements. From the economic effect, through long-term and short-term advertising and induction, it will naturally attract some consumer groups, gain a certain market share and bring profits to enterprises. More importantly, it stabilizes most potential consumers, thus achieving the most basic and important effect of advertising-economic effect.

From the perspective of social effects, it focuses on community public welfare propaganda activities, support for community civilization construction and promotion of building a harmonious society. For example, the 96156 community service bulletin board in Beijing is mainly used to publicize the community service projects launched by the relevant departments of the municipal government, and regularly publish some public welfare information. These characteristics are helpful to narrow the distance between consumers and enterprises and products, cultivate consumers' trust and goodwill in products, and establish a good brand image and corporate image.