Do you open a fruit shop to make money? I want to open one, too.

In the past two years, street fruit shops have grown almost crazily. According to the authoritative report of China Chain Store & Franchise Association, in 20 13 years, the growth rate of related stores in the chain field alone exceeded 200%. Many cities, such as Hangzhou, have this phenomenon in many places. On streets less than 500 meters, there are often 2-3 fruit shops of the same size. Such a scene is undoubtedly reminiscent of the crazy "slag-dropping sesame cake" of that year, and it was also such a scene before death.

So do street fruit shops really make money? Or the last madness before death?

There are as many fruit shops as small restaurants.

At present, the number of fruit shops on the street is basically no less than that of small restaurants. According to incomplete statistics, by the end of 20 13, the number of street fruit shops in Beijing was close to 1 10,000, the number of street fruit shops in Shanghai was around120,000, and the number of street fruit shops in Hangzhou was about thousands ... This number has been growing rapidly.

Why do fruit shops in the street appear like mushrooms after rain?

According to the owner of the building (the owner of a medium-sized fruit shop in Zhejiang), the main reasons for the current situation are as follows:

The first is the emergence of rigid demand. With the improvement of people's living standards, people pay more and more attention to the nutritional structure of diet. Fruit has become one of the important foods in people's daily life, and the consumption expenditure of fruit has become the rigid expenditure of families. 20 12, yuen long co., ltd decided to open a high-end fruit store "Lalonde Liang Yue" in Hangzhou market. For this reason, it has done market research, and thinks that "there are at least13 people in Hangzhou, and their single fruit consumption capacity exceeds 100 yuan".

Second, the threshold is low. The investment threshold of street fruit shops is low. First of all, in terms of funds, because fruit shops are aimed at community residents, most of them are near the community and the rent is not expensive. Even high-grade fruits don't need much money. On the whole, you can start with one hundred thousand yuan. If you choose to join the brand fruit shop, the capital investment will be even less. Secondly, technically speaking, this is a process of buying and selling, and there is no technical difficulty at all, otherwise there will not be so many vendors selling fruits in the vegetable market; Third, because the threshold for selling fruits is low, there are no restrictions on it by industry and commerce, taxation or other government departments.

Third, the profit is high. In the eyes of the landlord, this is the real root. The gross profit rate of a box of ordinary seasonal fruits is at least 60%, and the net profit rate after deducting losses is above 35%. If it is some high-end and out-of-season fruits, the net profit rate is at least 50%. In today's unsatisfactory economic environment, this income has definitely attracted the attention of a large number of investors. Like the owner of this building, the owners of the two adjacent stores have all transformed from other industries, saying that even if this business can only be done for one or two years, it will continue, and at least one year can earn hundreds of thousands.

Do fruit shops really make money as rumored?

Although the landlord said that the profits of fruit shops were not as good as before and the competition was fierce, the author still wondered why so many people poured in if there was no money. Next, our reporter conducted an in-depth investigation.

The cost of opening a fruit shop

Since you want to be a fruit shop, you must have a storefront. Although many media have been speculating that the rents of shops continue to rise, in fact, the rents of shops in prime locations are indeed high. When it comes to communities suitable for the survival of fruit shops, the increase in rents is not high. The store rent of 50 to 60 square meters is about six or seven thousand yuan a month, which is already very high, and the cheap one costs four or five thousand yuan. After accounting for one year, the average rent is about 60,000 yuan. If you include utilities and other miscellaneous expenses, the annual cost of opening a store will not exceed 80,000 yuan.

Labor cost: there must be someone to open a shop, and labor wages are indeed a high investment. However, more than 80% of the fruit shops on the street are mom-and-pop shops, and the clerks are mostly their relatives and children. And a small shop needs at most 1-2 clerks, which is actually not high. Moreover, such self-employed people will not give the clerk any five insurances and one gold, and the annual labor cost is only 40,000 yuan at most.

Other expenses for opening a fruit shop

Opening a fruit shop also requires procurement, which involves logistics costs. In addition, the fruit also has some losses. Generally speaking, the loss rate in the industry is about 65,438+00%. It will cost about 40 thousand in recent years.

On the whole, the annual cost of a street fruit shop is about 6.5438+0.6 million yuan. From the figures alone, this is really not a small expenditure. Is that really the case?

Profit from opening a fruit shop

Our reporter visited eight fruit shops in Tianjin, and their prices were generally 20%-30% higher than those in the vegetable market. The average daily sales are above 3,000 yuan (the order amount of a single customer is above 1 10,000 yuan). It is understood that the average net profit rate of vegetable market hawkers selling fruits is about 40%. At the same time, the purchase channels of fruit shops are not much different from those of hawkers. Some fruit shops can even purchase goods directly from fruit producing areas, and the cost is cheaper.

Generally speaking, the gross profit of roadside fruit shops is about10.05 million yuan per day (only deducting the purchase price) and about 540,000 yuan per year (calculated on an average of 360 days).

If gross income is deducted from the above comprehensive cost, the net income of a fruit shop is 380,000 yuan.

Of course, there are some deviations in the figures here. For example, summer is usually the peak season for fruit sales, but even if the off-season factor is deducted, the net profit of a fruit shop is not difficult to reach 200 thousand yuan a year.

In fact, it is not these mom-and-pop shops that are facing difficulties at present, but brand chain stores, because brand chain stores need unique location and decoration, as well as unified purchase channels, which seems to be saving costs, but actually increases costs.

Fruit shops also need doorways to make money.

According to the reporter's investigation, although the street fruit shop is a good business, not everyone makes money. There are also some doorways:

First, the business area should not exceed 100 square meters, preferably 50-60 square meters. According to the landlord, since the storefronts of street fruit shops are mostly converted from commercial houses, if the area exceeds 65,438+000 square meters, the apartment type is different from 50-60 square meters, and the landlord's investment is different, so the rent demand is also different. In general, the rent of a shop over 65,438+000 square meters is 50% higher than that of a shop over 50-60 square meters. In addition, fruit shops do not need too many stores, and the fruit storage capacity of 50-60 square meters stores is enough for residents in surrounding communities to buy.

Second, it is the same in nature as a convenience store. In fact, fruit shops and convenience stores are the same in nature, both for the convenience of customers. Therefore, we must stay away from our competitors-vegetable markets and supermarkets. Because the killer of these two competitors is low price, if the fruit shop is too close to the competitors, it will not make any money at all. According to industry statistics, the insurance distance is 800- 1000 meters, that is, the distance between the community and the vegetable market and supermarket exceeds 800 meters, so the profit opportunities for investors to open fruit shops near this community will be greatly increased.

Third, memory is better. There are many people who often buy fruit in a community, which requires investors to have a good memory. For example, if an investor can say, "Hello, Mr. XXX, how was the fruit you bought last time? How did it taste?" Do you think this customer is a little flattered? He will think that you attach great importance to him, he is willing to communicate with you, and will gradually become a loyal customer in your store. Unless there is a special reason, as long as he buys fruit, he must basically buy it in your store.

Fourth, the convenience of parking must be considered. This is a problem that many investors tend to ignore. Nowadays, private cars are very common. If it is inconvenient to park around your store, customers may need to park their cars in the community and then walk to your store for a while, which will be inconvenient and its appeal to customers will be reduced. It may turn customers into potential customers or even drive them away. Original address: www.ltsd800.com