Hangzhou Tea Expo 20 19 Time+Address+Introduction

Hangzhou Tea Expo has already started. Did you go to 1? If you haven't been here yet, let's learn about the activities of the 20 19 Hangzhou Tea Expo with Bian Xiao, so that everyone can get ready to participate!

Time information: March 30th to June 20th19.

Theme: "Meet Hangzhou, Tea Run the World"

Address+Activity Introduction This year's Tea Expo will continue to adhere to the purpose of "being close to the people and benefiting the people, inheriting culture, being safe and thrifty" and the development direction of "internationalization, branding and innovation", highlight the brand of "Hangzhou is the tea capital", increase the excavation and display of tea culture, tell the story of Hangzhou tea well, promote tea culture, build tea economy and promote tea tourism.

This year's Tea Expo has three major content sections, namely, the main project section, the tea culture section and the district/county (city) section *** 18 project.

(1) Main project sections (4 items): 20 18 Hangzhou Tea Culture Expo Opening Ceremony and West Lake Longjing Tea Festival, West Lake Longjing Tea Ask, 20 19 Qinghefang Folk Tea Party and Hangzhou Tea Culture Tour.

(2) Tea culture section (7 items): Youth creative art communication activities of "Ode to Tea, Rites and Music", annual meeting of tea house managers of Teahouse Alliance 20 19, 22nd West Lake Tea Party, selection of "Tea House" on 20 19, National Tea Day of Youth Tea Alliance, tea tasting activities between China and France, and community tea culture promotion activities.

(3) District/county (city) plate (7 items): the 6th Sanqing Tea Cultural Activity in Hangzhou, China, the 18th Cha Sheng Activity, the opening ceremony of Hangzhou Tea Culture Expo and Fuyang Anding Yunwu Tea Cultural Activity on 20 19, the closing ceremony of Hangzhou Tea Expo on 20 19 and the 8th Tea Custom Cultural Tourism Activity in Lin 'an, and the 8th "Snowy and Green" leisure culture.

Main project sections 1.20 19 Hangzhou Tea Culture Expo and West Lake Longjing Tea Festival and Longwu Tea Village Festival.

Time: 201March 91August 31.

Venue: Longwu Tea City

Content: With the theme of "Taste Tea in Longwu, Taste Tea for a New Life", Longwu Tea Town will be cultivated into a tea town with obvious industrial characteristics and profound historical background, and the brand of "Tea is the national drink and Hangzhou is the tea capital" will be fully displayed. Around the tea culture, tea industry and tea experience, we will hold cultural performances to create the atmosphere of tea culture in the Republic of China, the interactive experience of Longjing tea art tea mat culture, the experience of on-site manual frying and tea tasting, and the experience of famous lecture halls and tea tasting.

2, 20 19 west lake longjing tea inquiry activity

Time: 20 1 April 091,starting at 09: 55 am (Monday)

Venue: Longjing Bajing (Longjing Bajing Parking Lot)

Content: With the goal of protecting, inheriting and carrying forward the brand of West Lake Longjing tea and enriching the brand connotation of "Hangzhou is the tea capital", the activity focuses on the eight scenic spots of Longjing, and shows the historical and cultural origin and development process of West Lake Longjing tea through interactive projects focusing on tea culture experience, tea set introduction, tea tasting and tea thinking, and at the same time carries out live webcasting and online interaction. Let more consumers know the cultural connotation of West Lake Longjing tea and create a characteristic business card of West Lake Longjing tea culture.

3.20 19 qinghefang folk tea party.

Time: April19-April 22nd.

Venue: Yujie Pedestrian Street in Southern Song Dynasty, Qinghefang Historic District, Gulou North Little Square, Balazi Lane.

Content: Qinghefang historic district has successfully held several Qinghefang folk tea parties. The theme of this activity is "Song Yun has a hundred flavors, tea enjoys Hang Cheng", and combined with Song Yun culture, the activities such as "Opening Ceremony", "Wenchuang+Tea-Creative Market", "Culture+Tea-Tea Culture Salon (lecture/travel expert)," Charity+Tea-Charity Angel Charity Sale "and" Game+Tea-Online H5 Game Interaction "were launched.

4. Hangzhou Tea Culture Tour

Time: the whole year

Venue: Hangzhou tea culture related attractions

Content: Combining the elements of Hangzhou tea culture with the demand of tourism products, we will focus on promoting the innovative tourism special line of "China tea capital, a wisp of Longjing fragrance", the special tourism special line of Zen tea culture, tea country tour, industrial tour, teahouse tour, farmhouse tour and other special tourism special lines.

Tea culture plate 1. Creative communication activities of teenagers' tea ceremony and music

Time: March to June

Venue: Hangzhou

Content: With the theme of "ode to tea, ceremony, music and tea are all affectionate", through the creative perspective of tea culture, performances, readings, exhibitions and other activities are held around "tea", focusing on young people and creating a platform for the majority of young people to show their learning achievements. Taking the means of Internet communication as the starting point and promoting tea culture as the main purpose, we will focus on excavating the essence of the brand of "tea is the country and Hangzhou is the tea capital", tell the story of Hangzhou well, strengthen international communication, and launch the brand of "Hangzhou is the tea capital".

2. Teahouse Alliance 20 19 Annual Meeting of Teahouse Managers

Time: March to May

Venue: Hangzhou

Content: By exchanging the latest dynamic management experience of China Teahouse, we can provide a platform for China Teahouse to discuss and communicate with each other, explore the innovative management of Teahouses, practice the "Six Teas Dance", and use the platform of Teahouses to promote the balanced and full development of China Teahouse industry and meet the people's growing demand for a better tea life.

3. The 22nd West Lake Tea Party.

Time: March to May

Venue: China Tea Museum, etc.

Content: Hold activities such as "Changxiang-China Tea Museum Gifts Exhibition", Tea Science Series, Scientific Tea Week, "No.27 Road, Take You to Find Tea in Spring" Series, China Good Tea Collection Series, Promotion and Application of Smart Travel applet in Tea Search Tour, Niu Niu Tea Club, etc., and further advocate the theme concept of "promoting tea culture, popularizing tea knowledge, gathering tea friends and sharing tea life".

4.20 19 "teahouse" selection activity

Time: March-late April

Venue: China Tea Museum

Content: We will continue to carry forward the team concept of "home" for tea lovers who are attached to tea, friends with tea and express their love for tea. We will continue to expand our influence, invite tea culture lovers (families or free group) extensively, and let more families who love tea participate in the selection of "China Tea People's Home". After registration, training, primary selection and final selection, the tenth batch of "China Tea House" was selected. Let "China Tea Family" become a resounding gold business card of the tea fair.

5. Youth Tea Alliance National Tea Day Tea Tasting Activities

Time: April-June

Venue: Global Confucius Institute (10)

Content: Make full use of resources and channels such as Confucius Institute and Flower Tea Station to launch relevant tea culture exchange and experience activities during the National Tea Day, such as "going out to the United States" and "please come in" tea culture exchange delegations. , and constantly expand more channels to provide more platforms and ways for international tea culture exchanges and cooperation.

6. Sino-French tea culture exchange

Time: April to May

Location: Lyon, France, Paris, etc.

Content: Foreign affairs personnel and local residents from all countries are invited to participate in tea culture exhibition and exchange activities, and cultural activities such as lectures on basic tea culture, demonstration of Confucian tea ceremony, tea brewing exhibition, aesthetic experience of tea seats, salon dialogue between China tea and European tea are held. Through a series of tea-themed activities between the two countries, we will start a dialogue to let France know about Hangzhou and let Hangzhou go to France, Europe and the world, thus promoting the friendship between the people of Hangzhou and Lyon and between China and France.

7. Community tea culture promotion activities

Time: the whole year (8- 10)

Venue: Hangzhou EAC Europe and America Center

Content: Organize community solar tea parties, tea culture knowledge lectures and courses, tea making competitions and other activities in international communities every month. With the help of activities, China tea culture can be deeply displayed to foreigners in Hangzhou, and with the help of the influence of this international community platform, friends all over the world can quickly have a preliminary understanding and a deeper understanding of China tea culture, so as to achieve the effect of spreading tea culture more widely without going abroad.

County (city) number plate 1. The 6th Sanqing Tea Cultural Activity in Hangzhou, China.

Time: April to May

Venue: Daicun Town, Xiaoshan District

Content: Relying on the advantages of rich eco-cultural tourism resources in Daicun, we will carry out a series of activities such as opening ceremony, photo contest, handmade tea-frying contest, one-day tour in Daicun, tea knowledge lecture, tea performance and mountain marathon, so as to further promote the in-depth development of eco-tourism in Daicun, improve the brand awareness of Sanqing tea, activate the brand image of tourism culture in Daicun, and achieve the purpose of "building a stage for culture, singing opera economically, taking tea as the medium and gathering strength".

2. The18th Cha Sheng Event

Time: April-June

Location: Dajingshan Tourism Distribution Center, Jingshan Flower Sea, Tourist Station, Greenway, etc.

Content: With the theme of "National Wind Culture Season", the opening ceremony, the celebrity scenic spot on Chashan Slide Line (whether it is open or not depends on the weather), the selection of "Lu Yu Cup" tea fairies, hundreds of media, "Lu Yu Cup Mountain Marathon" (whether it is held or not depends on the weather), the IP image of Lu Yu, Cha Sheng, the release of the IP image of tea fairies and the Lvxing Mountain will present an unprecedented grand event.

3.20 19 Closing Ceremony of Hangzhou Tea Culture Expo and Fuyang Anding Yunwu Tea Cultural Activity

Time: April

Venue: Lishan Town, Fuyang District

Content: Lishan Town, Fuyang District, Hangzhou takes anding tea culture and Lingfeng ancient culture as the main line, and along the Sakura Avenue of "Yunwu Tea Town and Lishan Renjia", a series of activities such as exploring Lingfeng tea, ancient tea picking, Grain Rain ritual tea, anding theoretical tea and anding fighting tea are carried out.

The launching ceremony of the Da 'an Top Ring Tour was held. Through mountain bike racing, the promotion of "eight bowls of tea" in Mount Li, cherry blossom tasting and the wonderful appearance of "Hangzhou study room", friends at home and abroad are invited to visit Mount Li to promote the development of cultural tourism in Da 'an Dinghuan.

We will carry out the "Grain Rain" solar term activities of the twenty-four solar terms, and invite primary and secondary school students in Hangzhou to carry out tea picking, study tour and labor practice, learn about tea, learn tea ceremony and tea ceremony, feel the beauty of solar terms and get close to China traditional culture.

Carry out tea picking in Lishan, Zhejiang's top ten tribute tea activities. This paper introduces a small pot of Wu Yun Imperial Tea and explores the cultural connotation of Anding Yunwu Tea as tribute tea in Ming and Qing Dynasties. Enhance the brand value of Anding Yunwu Tea.

"A cup of green tea, cross-strait love", to carry out tea industry exchanges and discussions in Chinese mainland, Taiwan Province and Hongkong. 20 19 Fuchun Mountain House Tea Fighting Conference was held, and experts in tea frying, finalists of tea king, silver tea king and golden tea king were judged on the spot.

4. The 8th Tea Custom Cultural Tourism in Lin 'an

Time: April to May

Venue: Shangtian Village, Banqiao, Lin 'an District

Content: The theme of the activity is "Lin 'an Going to the Countryside"-"Appreciating the rural customs with green eyes". Through a variety of activities such as launching ceremony, asking for tea in Dongkeng, tasting tea in Tianmu, meeting tea, drinking tea for all and experiencing the unique route of drinking tea in rural areas, Lin 'an's tea custom culture is organically combined with Lin 'an's rural accommodation, leisure and health preservation, and the brand of "Jiangnan Oxygen Health Pavilion" is further launched in Lin 'an.

5. "Snow, Water and Clouds" Eighth Leisure Cultural Activity

Time: March to June

Location: Tonglu County, Xinhe Township and other related towns (streets)

Content: The 8th Leisure Culture Festival will be held with the theme of "Wisdom Tonglu Tea Fragrance Millennium". By holding a series of activities such as the opening ceremony of the ancient tea road in Xinhe Township, the tea party for respecting the elderly, the famous tea judging meeting, the national tea day, the gathering of celebrities and famous artists, the research on tea culture, the promotion of tea industry and the development of leisure tourism will be further promoted. At the same time, organize tea enterprises in this county to actively participate in national, provincial and municipal tea fairs, and vigorously enhance the external visibility and reputation of Tonglu "Snow Water Cloud".

6.20 19 Qiandao Lake Tea Culture Experience

Time: March to May

Location: high-speed railway station, Qiandao Lake (or Xiushui Street, Qiandao Lake Tourist Pier), Li Shang Township, Jiukeng Township.

Content: Through activities such as Li Shang Township (Thousand Island Lake Longjing) Tea Culture Experience Festival, Jiukeng Township Tea Culture Experience Festival and "National Tea Day", we will further strengthen the integration of agriculture and tourism, continuously enhance the brand awareness of Chun 'an Tea, and continuously enrich the new connotation of the era of high-speed rail tourism.

7. Jiandebao Tea Culture Tourism Activities

Time: April to May

Location: jiande city.

Content: The first climate symbol product in China-Jiandebao Tea Tasting and Press Conference, Jiandebao Tea Parent-child Tour Picking Activity, National Tea Day and other activities were launched, and the regional public brand of Jiandebao Tea was successfully shaped into a well-known tea brand in the whole province and even the whole country. Open up a tea tour route through activities, make the tea garden beautiful, and build a brand manor integrating tourists' picking experience, tea garden riding, tea-themed diet, tea-themed homestay and brand product sales. And combine with the surrounding greenways, ancient towns, fishing villages and other attractions to promote the integrated development of tea tourism.

Okay, do you understand? This tea fair is rich in content and worth attending!