How to make corporate posters? Poster design skills of media companies

What is the design and production process of the poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster. According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases. After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two. After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent. What is the design process of commercial posters? First, to determine the theme as a design, we must first determine what the theme of the design is and whether it conforms to the theme of the poster we made. For example, Father's Day and Mother's Day are definitely about parents and children, while food posters are naturally about food. Depending on the theme of our design, the direction is definitely different.

Second, after depicting the subject to determine the subject, what we need to do is to portray the subject, put the main visual elements in the picture, and determine the appropriate position of the picture by adjusting the size ratio.

Third, copywriting information In addition to the visual elements in the poster, copywriting is also very important. Therefore, it is necessary to sort out the information, divide the text information into main information and secondary information, and then sort out and depict the main title first, and then do other content.

Four. Font labeling Choose the appropriate font according to the temperament of the project, and then label the name of the font used in our poster design.

5. Making a prototype Finally, we can make a prototype display effect for the poster, so that after the proposal is submitted to the customer, our poster effect can be true and delicate, and it will be easier for customers to favor it.

Poster design skills of media companies 1 To create a poster with the best reading distance, the first priority is usually to expose the key figures in the event. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text. When it comes to poster design, we can consider three obvious levels of text: ① Title: This is the main (and most critical) text design element. Can increase the sense of art, or itself is an artistic existence. Choose an easy-to-read font to highlight its interest. ② Details: What content, when and where? We will answer these questions next. What information do you need to know to make a poster? Remember, the simpler the better. There are two choices to determine its size-reduce the font to about half of the main title, so that the whole has a very clear hierarchy, or continue to use a larger font and then compare it with another font. Which one to choose often depends on the importance of other elements and secondary text. ) 3 fine printing: these are used to explain yourself. The common posters are mainly film propaganda. Decide what to show on the poster, as small as possible, but show the key points of the publicity. Contrast a poster and get someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget the single gradient and boldly choose different colors and types. Designing posters is a good opportunity to try out fonts or color combinations that look crazy in other works. Give it a try! Think about the background color. Many times, poster designers start with a white petal. If printing permits, you can use a completely dispersed high-color background to make your poster stand out from other posters. It is important to consider the size and location: where will your poster be placed? These factors are divided into several aspects, including the size of the poster (perhaps the aspect ratio), the visual interference around the poster and whether people will appreciate your expression. Defining the location of the poster will help you choose your ideas better. In your design, not only visual contrast is very important, but also external factors. You can think of it this way: if your poster is to be hung on the green wall, but you still use a contrasting color scheme, your design will not blend in with the environment. 4 Making small-sized posters Although poster design is mainly done by printing, designing multi-sized versions can help you better apply your posters to different media. Remember these basic marketing principles, a thing needs people to touch it for 20 times to remember, and multi-size posters can make people remember your posters more deeply. Make a small picture that people can easily share on social networks; Make a postcard or stationery-sized version for easy distribution; Consider making a poster version of the website landing page; Make a version that can be mailed; 5 Use a big picture Whether you choose photos, illustrations or copywriting, the key is to need a dominant pattern. Just like copying, it needs to be readable from a certain distance. Think carefully when designing posters-when you close up faces or other elements, a single illustration, a common scene with focus or a novel layout can attract great attention from the public. Pay attention to the hierarchical elements when choosing a graph. The layout and images need enough contrast to make the poster readable independently. 6 bold and white space When designing posters, there can be a lot of white space between elements. You may feel a little weird at first, but from a distance, these blanks will significantly enhance the visual impact and improve readability. In poster design, the use of white space will have a good effect in the following positions: between words (too close spacing will make letters look messy from a distance) between lines, between different forms of elements on the edge of canvas (such as between pictures and words), around primary elements (where do you want others to see first? 7 Call to Action The purpose of every poster is to show people the content. Most of these "contacts" call on people to take action, such as attending concerts, film promotion or other activities. Therefore, it is very important to call on the audience to take action. Similarly, the same is true for designing websites or apps, and invitations for activities should be placed in the most conspicuous position. Unlike web design, it is not easy to call for action on posters. Registering on a web page or sending us an email is a common action, but it is not common on posters. The call to action is reflected in the poster through the display of activity information or contact information. Once you know what kind of users will do when they see the poster, you can design the call action. (Some designers like elements such as QR codes to encourage users to scan information; Only in the common QR code market. ) 8 The key function of printed poster design is to make people use typesetting design crazily. The best posters are designed with words and colors, not images or illustrations. Remember some excellent typesetting rules that can be applied to many projects. This is not to say that 10 can be used everywhere at the same time, but to try a thick, wide or larger font in other ways until people feel comfortable. Use some text options to set the tone of the project and convey appropriate emotional information through text. You may find it a challenge at first, but this kind of exercise is very effective. The use of cool printing technology may require the use of cool printing technology according to the location and crowd of posters. There are many things you can express on paper, not through digital projects. This may be a perfect opportunity to try letterpress printing, screen printing, bronzing or ultraviolet layer. These technologies are usually used in high-end projects or things that have a certain impact. Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you should also consider the budget. Some printing processes are expensive, so there should be enough room for manoeuvre in the budget before starting printing. 10 fun poster design will bring a lot of fun to designers. Although there are many things to consider and think about, the world of posters is a place that can be divorced from convention and designed crazily. Do it. Try to do something you want to do, or seize the opportunity to learn new skills or techniques. Open your imagination to create new things. The purpose of posters is to attract the attention of distant audiences, as long as you are creative! Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.